| The study of supply chain management strategy and practices on supply chain performance I Sukati, AB Hamid, R Baharun, RM Yusoff Procedia-Social and Behavioral Sciences 40, 225-233, 2012 | 342 | 2012 |
| Service quality measurements: a review AR Ghotbabadi, S Feiz, R Baharun International Journal of Academic Research in business and social sciences 5 …, 2015 | 259 | 2015 |
| International students' choice behavior for higher education at Malaysian private universities SF Padlee, AR Kamaruddin, R Baharun International Journal of Marketing Studies 2 (2), 202, 2010 | 243 | 2010 |
| Adoption of supply chain management in SMEs TA Chin, ABA Hamid, A Rasli, R Baharun Procedia-Social and Behavioral Sciences 65, 614-619, 2012 | 164 | 2012 |
| Antecedents, consequences, and reducers of perceived risk in social media: A systematic literature review and directions for further research ZU Rehman, R Baharun, NZM Salleh Psychology & Marketing 37 (1), 74-86, 2020 | 106 | 2020 |
| Neuromarketing research in the last five years: A bibliometric analysis AH Alsharif, NZ Md Salleh, R Baharun, A Rami Hashem E Cogent Business & Management 8 (1), 1978620, 2021 | 103 | 2021 |
| Bibliometric analysis AH Alsharif, N Salleh, R Baharun Journal of Theoretical and Applied Information Technology 98 (15), 2948-2962, 2020 | 96 | 2020 |
| A study of supply chain management practices: An empirical investigation on consumer goods industry in Malaysia I Sukati, ABA Hamid, R Baharun, HH Tat, F Said International Journal of Business and Social Science 2 (17), 166-176, 2011 | 91 | 2011 |
| International students' choice criteria for selection of higher learning in Malaysian private universities R Baharun, Z Awang, SF Padlee African journal of Business management 5 (12), 4704, 2011 | 88 | 2011 |
| Neuromarketing: Marketing research in the new millennium AH Alsharif, NZM Salleh, R Baharun Neuroscience Research Notes 4 (3), 27-35, 2021 | 84 | 2021 |
| Competitive advantage through supply chain responsiveness and supply chain integration I Sukati, ABA Hamid, R Baharun, MN Alifiah, MA Anuar International Journal of Business and Commerce 1 (7), 1-11, 2012 | 84 | 2012 |
| Consumer behaviour through neuromarketing approach AH ALSHARIF, NORZMD SALLEH, R Baharun, ME YUSOFF The journal of contemporary issues in business and government 27 (3), 344-354, 2021 | 83 | 2021 |
| Interest in entrepreneurship: An exploratory study on engineering and technical students in entrepreneurship education and choosing entrepreneurship as a career FS Ahmad, R Baharun, SHA Rahman Faculty of Management and Human Resource Development, Universiti Teknologi …, 2004 | 80 | 2004 |
| Neuromarketing: The popularity of the brain-imaging and physiological tools AH Alsharif, NZM Salleh, R Baharun Neuroscience Research Notes 3 (5), 13-22, 2021 | 75 | 2021 |
| Innovation in healthcare performance among private brand’s healthcare services in small and medium-sized enterprises (SMEs) R Baharun, TJ Mi, D Streimikiene, A Mardani, J Shakeel, VS Nitsenko | 74 | 2019 |
| The neural correlates of emotion in decision-making AH Alsharif, NZM Salleh, R Baharun International journal of academic research in business and social sciences …, 2021 | 73 | 2021 |
| Neuroimaging techniques in advertising research: Main applications, development, and brain regions and processes AH Alsharif, NZM Salleh, R Baharun, AR Hashem E, AA Mansor, J Ali, ... Sustainability 13 (11), 6488, 2021 | 73 | 2021 |
| A review of service quality models AR Ghotbabadi, R Baharun, S Feiz 2nd International Conference on Management, 1-8, 2012 | 73 | 2012 |
| To better understand the role of emotional processes in decision-making AH Alsharif, NZM Salleh, R Baharun International Journal of Academic Research in Economics and Management …, 2021 | 68 | 2021 |
| The relationship of customer perceived risk and customer satisfaction AR Ghotbabadi, S Feiz, R Baharun Mediterranean Journal of Social Sciences 7 (1), 161-173, 2016 | 60 | 2016 |
Inda Sukati.,PhDUniversitas Putera BatamVerified email at puterabatam.ac.id
