| Marketing research-Text & cases 2E R Nargundkar Tata McGraw-Hill Education, 2003 | 598 | 2003 |
| Resource allocation as an outcropping of strategic consistency: Performance implications JS Harrison, EH Hall Jr, R Nargundkar Academy of Management journal 36 (5), 1026-1051, 1993 | 203 | 1993 |
| Market orientation, marketing innovation as performance drivers: extending the paradigm GS Shergill, R Nargundkar Journal of Global Marketing 19 (1), 27-47, 2005 | 156 | 2005 |
| Services Marketing 3E R Nargundkar Tata McGraw-Hill Education, 2010 | 67 | 2010 |
| A conceptual model of brand‐building for B‐schools: an Indian perspective P Shahaida, H Rajashekar, R Nargundkar International journal of commerce and management 19 (1), 58-71, 2009 | 52 | 2009 |
| Marketing Research-Text and Cases N Rajendra Tata MacGraw Hills, New Delhi, 2005 | 50 | 2005 |
| Impact of software as a service (SaaS) on software acquisition process S Raghavan R, J KR, RV Nargundkar Journal of Business & Industrial Marketing 35 (4), 757-770, 2020 | 33 | 2020 |
| ASSESSING INDIAN STUDENTS'PERCEPTIONS TOWARDS M-LEARNING-SOME INITIAL CONCLUSIONS. B Venkatesh, R Nargundkar, FK Sayed, P Shahaida International Journal of Mobile Marketing 1 (2), 2006 | 28 | 2006 |
| Modernisation in Indian retailing: Managerial and policy perspectives A Mulky, R Nargundkar Udyog Paragati, 2003 | 26 | 2003 |
| An analysis of intensive mode pedagogy in management education in India S Mishra, R Nargundkar International Journal of Educational Management 29 (4), 408-419, 2015 | 19 | 2015 |
| Adoption of self service bill payment technologies (SSBPTS): a conceptual model. KR Jayasimha, R Nargundkar Journal of Services Research 6 (2), 2006 | 19 | 2006 |
| New service development (NSD): role of customer contact executives KR Jayasimha, R Nargundkar, V Murugaiah Vision 11 (2), 1-6, 2007 | 18 | 2007 |
| Employer-oriented personal branding: methods and skills for Indian business school students S Kushal, R Nargundkar Higher Education, Skills and Work-Based Learning 11 (1), 48-58, 2021 | 15 | 2021 |
| Quality of management education in India: Development of a conceptual framework P Shahaida, H Rajashekar, R Nargundkar International Journal of Management Practices and Contemporary Thoughts 11 …, 2009 | 15 | 2009 |
| The role of instructor experiential values in shaping students’ course experiences, attitudes and behavioral intentions A Mishra, S Jha, R Nargundkar Journal of Product & Brand Management 30 (6), 898-915, 2021 | 13 | 2021 |
| Service quality perceptions of domestic airline consumers in India: An empirical study B Venkatesh, R Nargundkar XIMB Journal of Management, 113-126, 2006 | 10 | 2006 |
| Training Managers for “between you and me” experiences P Shahaida, R Nargundkar Vision 10 (2), 21-27, 2006 | 5 | 2006 |
| International marketing Strategy for Indian companies: Value, image and other issues R Nargundkar, C Bajaj ICFAI Journal of Marketing, 2002 | 5 | 2002 |
| Young adults and their digitally extended selves: Assessing the impact of gender RV Nargundkar, L Nafees, S Kushal Journal of Public Affairs 20 (3), e2064, 2020 | 4 | 2020 |
| A motive-based segmentation of Indian domestic tourists TK Chatterjee, B Rishi, R Nargundkar International Journal of Indian Culture and Business Management 14 (2), 162-179, 2017 | 4 | 2017 |
