| Internal brand co-creation: The experiential brand meaning cycle in higher education D Dean, R Arroyo-Gamez, K Punjaisri, C Pich Elsevier, 2015 | 197 | 2015 |
| Friends and relations: long‐term approaches to political campaigning D Dean, R Croft European Journal of Marketing 35 (11/12), 1197-1217, 2001 | 136 | 2001 |
| Reason and choice: A conceptual study of consumer decision making and electoral behavior D Dean, R Croft Journal of Political Marketing 8 (2), 130-146, 2009 | 80 | 2009 |
| Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party C Pich, D Dean Journal of Marketing Management 31 (11-12), 1353-1378, 2015 | 59 | 2015 |
| Corporate identity antecedents and components: Toward a theoretical framework PJ Kitchen, ME Tourky, D Dean, AS Shaalan Corporate Reputation Review 16, 263-284, 2013 | 58 | 2013 |
| Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign C Pich, D Dean, K Punjaisri Journal of Marketing Communications 22 (1), 100-117, 2016 | 57 | 2016 |
| Symbolic political communication, and trust: a young voters’ perspective of the Indonesian presidential election I Susila, D Dean, RNR Yusof, AA Setyawan, F Wajdi Political Branding, 148-170, 2020 | 52 | 2020 |
| Fear, negative campaigning and loathing: The case of the UK election campaign D Dean Journal of Marketing Management 21 (9-10), 1067-1078, 2005 | 45 | 2005 |
| Qualitative projective techniques in political brand image research from the perspective of young adults C Pich, D Dean Qualitative Market Research: An International Journal 18 (1), 115-144, 2015 | 41 | 2015 |
| Toward a conceptual framework of emotional relationship marketing: An examination of two UK political parties D Dean, R Croft, C Pich Journal of Political Marketing 14 (1-2), 19-34, 2015 | 40 | 2015 |
| Does interconnectivity matter? An integration model of agro-tourism development I Susila, D Dean, K Harismah, KD Priyono, AA Setyawan, H Maulana Asia Pacific Management Review 29 (1), 104-114, 2024 | 32 | 2024 |
| Physical and emotional nourishment: Food as the embodied component of loving care of elderly family relatives R Trees, DM Dean European journal of marketing 52 (12), 2405-2422, 2018 | 32 | 2018 |
| The elicitation capabilities of qualitative projective techniques in political brand image research DD Chris Pich, Guja Armansdottir International Journal of Marketing Research 57 (3), 357-394, 2015 | 29 | 2015 |
| From pushchairs to wheelchairs: Understanding tensions in family decision making through the experiences of adult children caring for ageing parents D Dean, J Kellie, P Mould Journal of Marketing Management 30 (15-16), 1703-1721, 2014 | 28 | 2014 |
| A Faustian pact? Political marketing and the authoritarian personality D Dean Journal of Public Affairs: An International Journal 4 (3), 256-267, 2004 | 27 | 2004 |
| Word-of-Mouth communication: Breath of Life or kiss of Death R Croft, D Dean, PJ Kitchen The Proceedings of the Marketing Education Group Conference. Glasgow: The …, 1996 | 25 | 1996 |
| Problematizing the presentation and reception of political brands: The strategic and operational nature of the political brand alignment model C Pich, G Armannsdottir, D Dean, L Spry, V Jain European Journal of Marketing 54 (1), 190-211, 2020 | 23 | 2020 |
| The transition of the self through the Arab Spring in Egypt and Libya A Al-Abdin, D Dean, JD Nicholson Journal of Business Research 69 (1), 45-56, 2016 | 19 | 2016 |
| Political research and practitioner approaches: a review of the research methods used in voting behaviour research D Dean Journal of Public Affairs: An International Journal 4 (2), 145-154, 2004 | 18 | 2004 |
| Exploring the process of creating and managing personal political brand identities in nonparty environments: The case of the Bailiwick of Guernsey C Pich, G Armannsdottir, D Dean Journal of Political Marketing 19 (4), 414-434, 2020 | 17 | 2020 |
Robin CroftVisiting fellow, Brunel UniversityVerified email at brunel.ac.uk
