Prasad A. Naik
Cited by
Cited by
Mobile marketing in the retailing environment: current insights and future research avenues
V Shankar, A Venkatesh, C Hofacker, P Naik
Journal of Interactive Marketing 24 (2), 111-120, 2010
Understanding the impact of synergy in multimedia communications
PA Naik, K Raman
Journal of marketing research 40 (4), 375-388, 2003
Planning media schedules in the presence of dynamic advertising quality
PA Naik, MK Mantrala, AG Sawyer
Marketing science 17 (3), 214-235, 1998
A hierarchical marketing communications model of online and offline media synergies
PA Naik, K Peters
Journal of Interactive Marketing 23 (4), 288-299, 2009
Planning marketing-mix strategies in the presence of interaction effects
PA Naik, K Raman, RS Winer
Marketing Science 24 (1), 25-34, 2005
Clicks and mortar: the effect of on-line activities on off-line sales
E Biyalogorsky, P Naik
Marketing Letters 14, 21-32, 2003
Choice models and customer relationship management
W Kamakura, CF Mela, A Ansari, A Bodapati, P Fader, R Iyengar, P Naik, ...
Marketing Letters 16 (3), 279-291, 2005
The effects of expert quality evaluations versus brand name on price premiums
E Apelbaum, E Gerstner, PA Naik
Journal of Product & Brand Management 12 (3), 154-165, 2003
Markov-switching model selection using Kullback–Leibler divergence
A Smith, PA Naik, CL Tsai
Journal of Econometrics 134 (2), 553-577, 2006
Building brand awareness in dynamic oligopoly markets
PA Naik, A Prasad, SP Sethi
Management Science 54 (1), 129-138, 2008
Partial least squares estimator for single‐index models
P Naik, CL Tsai
Journal of the Royal Statistical Society: Series B (Statistical Methodology …, 2000
Discovering how advertising grows sales and builds brands
NI Bruce, K Peters, PA Naik
Journal of marketing Research 49 (6), 793-806, 2012
Optimal advertising when envisioning a product-harm crisis
O Rubel, PA Naik, S Srinivasan
Marketing Science 30 (6), 1048-1065, 2011
Single‐index model selections
PA Naik, CL Tsai
Biometrika 88 (3), 821-832, 2001
Modeling marketing dynamics by time series econometrics
K Pauwels, I Currim, MG Dekimpe, DM Hanssens, N Mizik, E Ghysels, ...
Marketing Letters 15, 167-183, 2004
A new livestream retail analytics framework to assess the sales impact of emotional displays
N Bharadwaj, M Ballings, PA Naik, M Moore, MM Arat
Journal of Marketing 86 (1), 27-47, 2022
Extending the Akaike information criterion to mixture regression models
PA Naik, P Shi, CL Tsai
Journal of the American Statistical Association 102 (477), 244-254, 2007
Dynamic marketing budgeting for platform firms: Theory, evidence, and application
S Sridhar, MK Mantrala, PA Naik, E Thorson
Journal of Marketing Research 48 (6), 929-943, 2011
Uphill or downhill? Locating the firm on a profit function
MK Mantrala, PA Naik, S Sridhar, E Thorson
Journal of Marketing 71 (2), 26-44, 2007
A new dimension reduction approach for data-rich marketing environments: sliced inverse regression
PA Naik, MR Hagerty, CL Tsai
Journal of Marketing Research 37 (1), 88-101, 2000
The system can't perform the operation now. Try again later.
Articles 1–20