Follow
Robin J Tanner
Robin J Tanner
Retired Associate Professor of Marketing, University of Wisconsin, Madison
Verified email at bus.wisc.edu - Homepage
Title
Cited by
Cited by
Year
Nonconscious goals and consumer choice
TL Chartrand, J Huber, B Shiv, RJ Tanner
Journal of consumer research 35 (2), 189-201, 2008
5532008
Of chameleons and consumption: The impact of mimicry on choice and preferences
RJ Tanner, R Ferraro, TL Chartrand, JR Bettman, RV Baaren
Journal of Consumer Research 34 (6), 754-766, 2008
3292008
Conservative when crowded: Social crowding and consumer choice
A Maeng, RJ Tanner, D Soman
Journal of Marketing Research 50 (6), 739-752, 2013
1662013
Turning to space: Social density, social class, and the value of things in stores
TC O’Guinn, RJ Tanner, A Maeng
Journal of Consumer Research 42 (2), 196-213, 2015
1422015
Unrealistically optimistic consumers: A selective hypothesis testing account for optimism in predictions of future behavior
RJ Tanner, KA Carlson
Journal of Consumer Research 35 (5), 810-822, 2009
1182009
Information distortion in the evaluation of a single option
SD Bond, KA Carlson, MG Meloy, JE Russo, RJ Tanner
Organizational Behavior and Human Decision Processes 102 (2), 240-254, 2007
1072007
A tiger and a president: Imperceptible celebrity facial cues influence trust and preference
RJ Tanner, A Maeng
Journal of Consumer Research 39 (4), 769-783, 2012
792012
Construing in a crowd: The effects of social crowding on mental construal
A Maeng, RJ Tanner
Journal of Experimental Social Psychology 49 (6), 1084-1088, 2013
522013
Catching nonconscious goals in the act of decision making
KA Carlson, RJ Tanner, MG Meloy, JE Russo
Organizational Behavior and Human Decision Processes 123 (1), 65-76, 2014
382014
Synergy or interference: The effect of product placement on commercial break audience decline
DA Schweidel, NZ Foutz, RJ Tanner
Marketing Science 33 (6), 763-780, 2014
372014
Precommitment bias in the evaluation of a single option
SD Bond, KA Carlson, MG Meloy, JE Russo, RJ Tanner
Organizational Behavior and Human Decision Processes 102 (2), 240-54, 2007
162007
The one-away effect: The pursuit of mere completion
B Ruan, E Polman, RJ Tanner
Journal of Consumer Research 50 (5), 945-961, 2024
52024
Grip not to slip: How haptic roughness leads to psychological ownership
B Ruan, J Peck, R Tanner, L Wang
Advances in Consumer Research 44, 225, 2016
22016
Beyond the Negative Consequences of Crowding: New Psychological Processes and Behavioral Outcomes
A Maeng, RJ Tanner, K Wu, Y Ding, M Zhu, EW Wan, SJ Hock, R Bagchi, ...
Advances in Consumer Research 45, 243-244, 2017
12017
The Competing Goal Strikes Back: Volitional Fulfillment of Nonconscious Goals Enables Opposing Goals to Rebound
R Tanner, J Laran, KE Min, T Chartrand
ACR North American Advances, 2011
12011
Correction to Lehman, Taylor, Kiefe, and Seeman (2009)
EJ Strahan, SJ Spencer, MP Zanna, RJ Tanner, R Ferraro, TL Chartrand, ...
Social Psychology 38, 556-568, 0
1
Mere and Near Completion
B Ruan, E Polman, R Tanner
ACR North American Advances, 2018
2018
Increasing Incentive Effectiveness By Linking the Incentive to a Source the Consumer Paid Into
ZY Lu, R Tanner, K Carlson
ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM, 271, 2017
2017
The Influence of Social Crowing on Creativity
A Maeng, RJ Tanner, K Wu
ACR North American Advances, 2017
2017
The Lonely Philanthropist: How Social Cues Moderate the Effect of Loneliness on Charitable Giving
ZY Lu, RJ Tanner
ACR Asia-Pacific Advances, 2015
2015
The system can't perform the operation now. Try again later.
Articles 1–20