Rosy Boardman
Rosy Boardman
Department of Materials, University of Manchester
Verified email at - Homepage
Cited by
Cited by
Shopping channel preference and usage motivations: Exploring differences amongst a 50-year age span
R Boardman, H McCormick
Journal of Fashion Marketing and Management: An International Journal 22 (2), 2018
Why do online retailers succeed? The identification and prioritization of success factors for Indian fashion retailers
V Kaushik, A Khare, R Boardman, MB Cano
Electronic Commerce Research and Applications 39, 100906, 2020
Augmented reality and virtual reality: new drivers for fashion retail?
R Boardman, CE Henninger, A Zhu
Technology-driven sustainability, 155-172, 2020
The Impact Of Product Presentation On Decision-Making And Purchasing
R Boardman, H McCormick
Qualitative Market Research 22 (3), 365-380, 2019
Challenging current fashion business models: entrepreneurship through access-based consumption in the second-hand luxury garment sector within a circular economy
S Hu, CE Henninger, R Boardman, D Ryding
Sustainable Luxury, 39-54, 2019
Exploring the effects of social commerce on consumers’ browsing motivations and purchase intentions in the UK fashion industry
M Blazquez, T Zhang, R Boardman, CE Henninger
Social commerce, 99-115, 2019
Social Commerce: Consumer Behaviour in Online Environments
R Boardman, M Blazquez, E Henninger, Claudia, D Ryding, 2019
The historical development of social commerce
N Bürklin, CE Henninger, R Boardman
Social Commerce, 1-16, 2019
International Flagship Stores: An exploration of store atmospherics and their influence on purchase behaviour
M Blazquez, R Boardman, L Xu
International Journal of Business and Globalisation, 2019
Fashion Buying and Merchandising: The Fashion Buyer in a Digital Society
R Boardman, R Parker-Strak, CE Henninger
Routledge, 2020
3D-Printing in the Fashion Industry: A Fad or the Future?
H McCormick, R Zhang, R Boardman, C Jones, CE Henninger
Technology-Driven Sustainability, 137-154, 2020
Augmented reality in retail: a systematic review of research foci and future research agenda
R Chen, P Perry, R Boardman, H McCormick
International Journal of Retail & Distribution Management 50 (4), 498-518, 2022
Fashion “see-now-buy-now”: implications and process adaptations
R Boardman, Y Haschka, C Chrimes, B Alexander
Journal of Fashion Marketing and Management: An International Journal 24 (3 …, 2020
Cradle-to-Cradle Versus Consumer Preferences in the Fashion Industry
CE Henninger, MB Cano, R Boardman, C Jones, H Mccormick, S Sahab
Encyclopedia of renewable and sustainable materials 5, 353-357, 2020
Cultural Considerations in social commerce: the differences and potential opportunities in China
Y Yao, R Boardman, D Vazquez
Social Commerce, 43-58, 2019
Attention and Behaviour on Fashion Retail Websites: An Eye-Tracking Study
R Boardman, H McCormick
Information Technology & People, 2021
Effects of beauty vloggers’ eWOM and sponsored advertising on Weibo
W Ding, CE Henninger, M Blazquez, R Boardman
Social Commerce, 235-253, 2019
Marketing to Chinese Millennials: Weibo as A Marketing Tool For Luxury Brands
R Boardman, MB Cano, S Deng
2018 Global Marketing Conference at Tokyo, 441-442, 2018
Attitudes Towards Brands’ Facebook Pages Across Different Age Groups
R Boardman
Social Commerce, 117-133, 2019
The challenges and future opportunities of social commerce
C Chrimes, R Boardman, CE Henninger
Social Commerce, 255-272, 2019
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