| Shopping channel preference and usage motivations: Exploring differences amongst a 50-year age span R Boardman, H McCormick Journal of Fashion Marketing and Management: An International Journal 22 (2), 2018 | 50 | 2018 |
| Why do online retailers succeed? The identification and prioritization of success factors for Indian fashion retailers V Kaushik, A Khare, R Boardman, MB Cano Electronic Commerce Research and Applications 39, 100906, 2020 | 31 | 2020 |
| Augmented reality and virtual reality: new drivers for fashion retail? R Boardman, CE Henninger, A Zhu Technology-driven sustainability, 155-172, 2020 | 31 | 2020 |
| The Impact Of Product Presentation On Decision-Making And Purchasing R Boardman, H McCormick Qualitative Market Research 22 (3), 365-380, 2019 | 21 | 2019 |
| Challenging current fashion business models: entrepreneurship through access-based consumption in the second-hand luxury garment sector within a circular economy S Hu, CE Henninger, R Boardman, D Ryding Sustainable Luxury, 39-54, 2019 | 20 | 2019 |
| Exploring the effects of social commerce on consumers’ browsing motivations and purchase intentions in the UK fashion industry M Blazquez, T Zhang, R Boardman, CE Henninger Social commerce, 99-115, 2019 | 13 | 2019 |
| Social Commerce: Consumer Behaviour in Online Environments R Boardman, M Blazquez, E Henninger, Claudia, D Ryding https://www.palgrave.com/gb/book/9783030036164, 2019 | 12* | 2019 |
| The historical development of social commerce N Bürklin, CE Henninger, R Boardman Social Commerce, 1-16, 2019 | 10 | 2019 |
| International Flagship Stores: An exploration of store atmospherics and their influence on purchase behaviour M Blazquez, R Boardman, L Xu International Journal of Business and Globalisation, 2019 | 9 | 2019 |
| Fashion Buying and Merchandising: The Fashion Buyer in a Digital Society R Boardman, R Parker-Strak, CE Henninger Routledge, 2020 | 7 | 2020 |
| 3D-Printing in the Fashion Industry: A Fad or the Future? H McCormick, R Zhang, R Boardman, C Jones, CE Henninger Technology-Driven Sustainability, 137-154, 2020 | 7 | 2020 |
| Augmented reality in retail: a systematic review of research foci and future research agenda R Chen, P Perry, R Boardman, H McCormick International Journal of Retail & Distribution Management 50 (4), 498-518, 2022 | 4 | 2022 |
| Fashion “see-now-buy-now”: implications and process adaptations R Boardman, Y Haschka, C Chrimes, B Alexander Journal of Fashion Marketing and Management: An International Journal 24 (3 …, 2020 | 4 | 2020 |
| Cradle-to-Cradle Versus Consumer Preferences in the Fashion Industry CE Henninger, MB Cano, R Boardman, C Jones, H Mccormick, S Sahab Encyclopedia of renewable and sustainable materials 5, 353-357, 2020 | 4 | 2020 |
| Cultural Considerations in social commerce: the differences and potential opportunities in China Y Yao, R Boardman, D Vazquez Social Commerce, 43-58, 2019 | 4 | 2019 |
| Attention and Behaviour on Fashion Retail Websites: An Eye-Tracking Study R Boardman, H McCormick Information Technology & People, 2021 | 3 | 2021 |
| Effects of beauty vloggers’ eWOM and sponsored advertising on Weibo W Ding, CE Henninger, M Blazquez, R Boardman Social Commerce, 235-253, 2019 | 3 | 2019 |
| Marketing to Chinese Millennials: Weibo as A Marketing Tool For Luxury Brands R Boardman, MB Cano, S Deng 2018 Global Marketing Conference at Tokyo, 441-442, 2018 | 3 | 2018 |
| Attitudes Towards Brands’ Facebook Pages Across Different Age Groups R Boardman Social Commerce, 117-133, 2019 | 2 | 2019 |
| The challenges and future opportunities of social commerce C Chrimes, R Boardman, CE Henninger Social Commerce, 255-272, 2019 | 2 | 2019 |
Claudia E HenningerLecture in Fashion Marketing Management, University of ManchesterVerified email at manchester.ac.uk
