Ismail Erkan
TitleCited byYear
The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption
I Erkan, C Evans
Computers in Human Behavior 61, 47-55, 2016
2292016
Electronic Word of Mouth on Instagram: Customers’ Engagements with Brands in Different Sectors
I Erkan
International Journal of Management, Accounting and Economics 2 (12), 1435-1444, 2015
422015
Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions
I Erkan, C Evans
Journal of Marketing Communications 24 (6), 617-632, 2018
302018
Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
A Alboqami, H., Al-Karaghouli, W., Baeshen, Y., Erkan, I., Evans, C. and Ghoneim
International Journal of Internet Marketing and Advertising 9 (4), 338–358, 2015
29*2015
The Impacts of Electronic Word of Mouth in Social Media on Consumers' Purchase Intentions
I Erkan, C Evans
Proceedings of the International Conference on Digital Marketing (ICODM2014 …, 2014
242014
“Vine”: Do You Miss It? Electronic Word of Mouth on The Social Networking Site, Vine
I Erkan
International Journal of Business and Information 9 (4), 461-473, 2014
92014
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
M Gökerik, A Gürbüz, I Erkan, E Mogaji, S Sap
Asia Pacific Journal of Marketing and Logistics 30 (5), 1222-1238, 2018
42018
The influence of electronic word of mouth in social media on consumers’ purchase intentions
I Erkan
Brunel University London, 2016
42016
Insight into consumer experience on UK train transportation services
E Mogaji, I Erkan
Travel Behaviour and Society 14, 21-33, 2019
32019
The Impacts of Facebook Ads on Brand Image, Brand Awareness, and Brand Equity
I Erkan, M Gokerik, F Acikgoz
Handbook of Research on Entrepreneurship and Marketing for Global Reach in …, 2019
12019
Your comments are important to me! The impacts of online customer reviews in shopping websites
I Erkan, A Elwalda
International Journal of Internet Marketing and Advertising 12 (1), 1-18, 2018
12018
Mobile word of mouth (MWOM) in messaging applications: An integrative framework of the impact of MWOM communication
İ Erkan, A Elwalda, M Rahman, S Doğan, S Sap
International Journal of Applied Business and Management Studies 2 (1), 55-67, 2017
12017
Mobil Mesajlaşma Uygulamalarının Mobil Satın Alma Niyeti Üzerine Etkisi
I Erkan, A Elwalda, M Rahman, S Doğan, S Nardalı
22. Pazarlama Kongresi, 1083-1086, 2017
2017
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Articles 1–13