| The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption I Erkan, C Evans Computers in human behavior 61, 47-55, 2016 | 1961 | 2016 |
| SWOT analysis applications: An integrative literature review MA Benzaghta, A Elwalda, MM Mousa, I Erkan, M Rahman Journal of Global Business Insights 6 (1), 54-72, 2021 | 765 | 2021 |
| Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions I Erkan, C Evans Journal of marketing communications 24 (6), 617-632, 2018 | 504 | 2018 |
| Electronic Word of Mouth on Instagram: Customers’ Engagements with Brands in Different Sectors I Erkan International Journal of Management, Accounting and Economics 2 (12), 1435-1444, 2015 | 181 | 2015 |
| Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image M Gökerik, A Gürbüz, I Erkan, E Mogaji, S Sap Asia Pacific journal of marketing and logistics 30 (5), 1222-1238, 2018 | 172 | 2018 |
| Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter A Alboqami, H., Al-Karaghouli, W., Baeshen, Y., Erkan, I., Evans, C. and Ghoneim International Journal of Internet Marketing and Advertising 9 (4), 338–358, 2015 | 160 | 2015 |
| The Impacts of Electronic Word of Mouth in Social Media on Consumers' Purchase Intentions I Erkan, C Evans Proceedings of the International Conference on Digital Marketing (ICODM2014 …, 2014 | 128 | 2014 |
| Insight into consumer experience on UK train transportation services E Mogaji, I Erkan Travel Behaviour and Society 14, 21-33, 2019 | 77 | 2019 |
| Your comments are important to me! The impacts of online customer reviews in shopping websites I Erkan, A Elwalda International Journal of Internet Marketing and Advertising 12 (1), 1-18, 2018 | 37 | 2018 |
| DİJİTAL PAZARLAMANIN DÜNÜ, BUGÜNÜ, GELECEĞİ: BİBLİYOMETRİK BİR ANALİZ İ ERKAN Akademik Hassasiyetler 7 (13), 149-168, 2020 | 36 | 2020 |
| “Vine”: Do You Miss It? Electronic Word of Mouth on The Social Networking Site, Vine I Erkan International Journal of Business and Information 9 (4), 461-473, 2014 | 36 | 2014 |
| Understanding mobile users' information adoption behaviour: an extension of the information adoption model A Elwalda, I Erkan, M Rahman, D Zeren Journal of Enterprise Information Management 35 (6), 1789-1811, 2021 | 30 | 2021 |
| The impacts of facebook ads on brand image, brand awareness, and brand equity I Erkan, M Gokerik, F Acikgoz Research Anthology on Strategies for Using Social Media as a Service and …, 2021 | 29 | 2021 |
| What affects university image and students’ supportive attitudes: the 4Q Model I Erkan, S Unal, F Acikgoz Journal of Marketing for Higher Education 33 (2), 205-222, 2023 | 20 | 2023 |
| Z Kuşağının Sosyal Medyaya Yönelik Algılarının Metafor Analizi Yoluyla İncelenmesi S Doğan, I Erkan Journal of Yaşar University 14, 146-155, 2019 | 16 | 2019 |
| Save the trip to the store: Sustainable shopping, electronic word of mouth on Instagram and the impact on cosmetic purchase intentions E Kohler, E Mogaji, İ Erkan Sustainability 15 (10), 8036, 2023 | 14 | 2023 |
| Sport marketing and social media strategies: A literature review and research agenda D Zeren, I Erkan, F Acikgoz Sport marketing in a global environment, 126-141, 2022 | 11 | 2022 |
| Social media marketing and consumer behaviour in the new normal: the relationship between content and interaction E Çil, İ Erkan, E Mogaji International Journal of Internet Marketing and Advertising 19 (3-4), 328-349, 2023 | 10 | 2023 |
| Text me on WhatsApp, let us talk about brands! The power of mobile word of mouth on mobile purchase intention I Erkan, A Elwalda, M Rahman, S Doğan, S Nardali International Journal of Internet Marketing and Advertising 13 (3), 218-234, 2019 | 10 | 2019 |
| Mobile word of mouth (MWOM) in messaging applications: An integrative framework of the impact of MWOM communication İ Erkan, A Elwalda, M Rahman, S Doğan, S Sap International Journal of Applied Business and Management Studies 2 (1), 55-67, 2017 | 10 | 2017 |
Abdulaziz ElwaldaAssociate Professor at Misurata UniversityVerified email at eps.misuratau.edu.ly
