Follow
Gaye Bebek
Title
Cited by
Cited by
Year
The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty
S Ozdemir, SJ Zhang, S Gupta, G Bebek
Journal of Business Research 117, 791-805, 2020
1172020
Brokering intercultural relations in the rainbow nation: Introducing intercultural marketing
L Vorster, E Kipnis, G Bebek, C Demangeot
Journal of Macromarketing 40 (1), 51-72, 2020
172020
Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces
E Kipnis, G Bebek, A Brőckerhoff
Journal of Business Research 123, 401-414, 2021
92021
Activists of themselves: Liminality of Instagram and its role in the ethnic identity construction processes of third generation British Sikhs to their imagined identities
A Takhar, G Bebek, A Jamal
International Journal of Information Management 70, 102467, 2023
82023
Turkish Consumers' response to westernised ethical consumption culture: An acculturation theory approach
G Bebek
The Association for Consumer Research, 2017
32017
Case 13 Any publicity is good publicity? Nike’s controversial campaigns and management of celebrities
S Castle, G Bebek
International Cases in the Business of Sport, 109-118, 2017
12017
Gazing at our heritage: Chinese tourists’ consumption of Mount Lushan heritage space
A Takhar, G Bebek, Y Zhong
2024
Why Multicultural Marketing is No Longer Enough for the Rainbow Nation: Conceptualising the Role of Marketing in Intercultural Relations in Post-Colonial Contexts: An Abstract
L Vorster, E Kipnis, G Bebek, C Demangeot
AMS World Marketing Congress 2019, 2020
2020
Special Session: Why Multicultural Marketing is No Longer Enough for the Rainbow Nation: Conceptualising the Role of Marketing in Intercultural Relations in Post-Colonial …
L Vorster, E Kipnis, G Bebek, C Demangeot
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020
2020
Beyond the Logic of ‘Open Doors’: Advancing Marketing for Social Inclusion from a Consumer Empowerment Perspective
E Kipnis, S Cross, C Demangeot, MHJ Lin, L Vorster, S Kearney, C Pullig, ...
EasyChair, 2019
2019
Typologies of eco-friendly consumers, and emotions attached to eco-labels and scepticism of eco-labels
A Kumar, G Bebek, M Carrigan, C Bosangit
2018
How green is green?: Exploring the eco-label positioning in UK market
A Kumar, G Bebek
2017
Special Session Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding
C Pullig, E Kipnis, M Breazeale, A Japutra, Y Ekinci, A Canhoto, S Dibb, ...
Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017
2017
Case 3 If the quenelle is racist, then ‘all priests are paedophiles’ and pineapples will be banned
G Bebek, S Castle, E Kipnis
International Cases in the Business of Sport, 42-50, 2017
2017
Case 27 ‘We don’t do walking away’
B Samra, S Castle, G Bebek
International Cases in the Business of Sport, 240-255, 2017
2017
If the quenelle is racist, then ‘all priests are paedophiles' and pineapples will be banned
G Bebek, S Castle, E Kipnis, S Chadwick, D Arthur, J Beech
International Cases in the Business of Sport, 20-28, 2017
2017
We don't do walking away
B Samra, S Castle, G Bebek, S Chadwick, D Arthur, J Beech
International Cases in the Business of Sport, 218-233, 2017
2017
The Role of Marketing in Building the “New” South Africa: Perpetuating or Reducing Consumer Vulnerability?
L Vorster, E Kipnis, G Bebek
European Marketing Academy Conference: Leaving Footprints, 2017
2017
Towards a counter-branding framework: understanding branding in wholesale illicit drug supply chains to dismantle value of illicit brands: Special Session Gazing into the …
E Kipnis, C Pullig, G Bebek
Academy of Marketing Science: 19th World Marketing Congress, 2016
2016
Social labelling: a study of consumer confusion in the UK market
M Carrigan, C Bosangit, A Kumar, G Bebek
2015
The system can't perform the operation now. Try again later.
Articles 1–20