Investigating Purchase Conversion by Uncovering Online Visit Patterns CH Park, YH Park Marketing Science 35 (6), 894-914, 2016 | 60 | 2016 |
The Effect of Relationship and Transactional Characteristics on Customer Retention in Emerging Online Markets AK Jaiswal, R Niraj, CH Park, MK Agarwal Journal of Business Research 92, 25-35, 2018 | 59 | 2018 |
The Effects of Mobile Promotions on Customer Purchase Dynamics CH Park, YH Park, DA Schweidel International Journal of Research in Marketing, 2018 | 50 | 2018 |
Online Purchase Paths and Conversion Dynamics across Multiple Websites CH Park Journal of Retailing 93 (3), 253-265, 2017 | 38 | 2017 |
A Multi-category Customer Base Analysis CH Park, YH Park, DA Schweidel International Journal of Research in Marketing 31 (3), 266-279, 2014 | 34 | 2014 |
The Order Effect of Advertisers on Consumer Search Behavior in Sponsored Search Markets CH Park, MK Agarwal Journal of Business Research 84, 24-33, 2018 | 18 | 2018 |
Modelling Member Behaviour in Online User‐Generated Content Sites: A Semiparametric Bayesian Approach YH Park, CH Park, P Ghosh Journal of the Royal Statistical Society: Series A (Statistics in Society …, 2011 | 7 | 2011 |
The dark side of up-selling promotions: Evidence from an analysis of cross-brand purchase behavior CH Park, TJ Yoon Journal of Retailing 98 (4), 647-666, 2022 | 6 | 2022 |
The impact of a manufacturer’s financial liquidity on its market strategies and pricing and promotion decisions in retail grocery markets MK Agarwal, Z Ma, CH Park, Y Zheng Journal of Business Research 142, 844-857, 2022 | 5 | 2022 |
Friend or foe? The impact of refurbished products in markets with network effects and standards competition Y Zheng, Q Wang, CH Park Journal of Operations Management 70 (2), 224-242, 2024 | 1 | 2024 |
Erratum to “A Multi-category Customer Base Analysis,” International Journal of Research in Marketing, 31 (3), 266–279 CH Park, YH Park, DA Schweidel International Journal of Research in Marketing 3 (33), 707, 2016 | | 2016 |