| What we know about anticonsumption: An attempt to nail jelly to the wall K Makri, BB Schlegelmilch, R Mai, K Dinhof Psychology & Marketing 37 (2), 177-215, 2020 | 110 | 2020 |
| Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay K Makri, BB Schlegelmilch Journal of Business Research 80, 155-163, 2017 | 81 | 2017 |
| Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand A Zablocki, K Makri, MJ Houston Journal of Interactive Marketing 46, 20-39, 2019 | 73 | 2019 |
| A Comparison of Formative Versus Reflective Approaches for the Measurement of Electronic Service Quality M Theodosiou, E Katsikea, S Samiee, K Makri Journal of Interactive Marketing 47, 53-67, 2019 | 67 | 2019 |
| The interplay between market intelligence activities and sales strategy as drivers of performance in foreign markets E Katsikea, M Theodosiou, K Makri European Journal of Marketing, 2019 | 59 | 2019 |
| An empirical investigation of the antecedents and performance outcomes of export innovativeness K Makri, M Theodosiou, E Katsikea International Business Review 26 (4), 628-639, 2017 | 58 | 2017 |
| Global-local consumer identities as drivers of global digital brand usage K Makri, KK Papadas, BB Schlegelmilch International Marketing Review 36 (5), 702-725, 2019 | 47 | 2019 |
| Global social networking sites and global identity: A three-country study K Makri, K Papadas, BB Schlegelmilch Journal of Business Research, 2019 | 32 | 2019 |
| The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework D Bourdin, G Halkias, K Makri Journal of Business Research 137, 28-38, 2021 | 22 | 2021 |
| EXHIBITION EVENT EVALUATION REVISITED: AN INDIVIDUAL VALUE APPROACH VW Mitchell, K Makri, B Schlegelmilch, P Blaha Event Management, 2022 | 4 | 2022 |
| Time orientation: the role of culture and its marketing applications P Simbrunner, K Makri, BB Schlegelmilch Transfer-Werbeforschung und Praxis 63 (1), 17-21, 2017 | 2 | 2017 |
| A Proposed Conceptualization of Electronic Service Quality as a Higher-Order Formative-Indicator Construct M Theodosiou, K Makri, S Samiee, E Katsikea Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings …, 2015 | 1 | 2015 |
| Você quer enriquecer a experiência dos consumidores? Deixe-os negociar MÁ Ramón-Jerónimo, K Makri, B Stoettinger, B Smith RAE-Revista de Administracao de Empresas 64 (6), e2024-0073, 2024 | | 2024 |
| What is to be expected? Optimizing the operationalization of consumer–brand relational norms K Makri, D Bourdin, M Herz Psychology & Marketing, 2024 | | 2024 |
| Reshoring Literature: Analyzing the Past and Present to Predict the Future K Makri, I Leri Makri, K. and Leri, I.(2023). What Do We Know About Reshoring, 2023 | | 2023 |
| What Do We Know About Reshoring? Analyzing Existing Literature and Offering a Roadmap for Future Research K Makri, I Leri 65th Annual Meeting of the Academy of International Business 2023 …, 2023 | | 2023 |
| Reshoring: A Multi-disciplinary Literature Review and a Future Research Agenda K Makri, I Leri, E Plakoyiannaki 36th British Academy of Management Conference, 2022 | | 2022 |
| Market orientation, marketing capabilities, sales strategy, and performance in export market ventures E Katsikea, M Theodosiou, G Avlonitis, K Makri Marketing Theory and Applications, 360, 2012 | | 2012 |
| VOCÊ QUER ENRIQUECER A EXPERIÊNCIA DOS CONSUMIDORES? DEIXE-OS NEGOCIAR K Makri, B Stoettinger, B Smith⁴ | | |
| DO YOU WANT TO ENRICH CONSUMERS’EXPERIENCE? LET THEM NEGOTIATE. MA Ramón-Jerónimo, K Makri, B Stoettinger, B Smith | | |
Bodo B SchlegelmilchProfessor Emeritus; WU Vienna University of Economics and BusinessVerified email at wu.ac.at
