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Myriam Caratù
Myriam Caratù
Assistant Professor of Management at UNINT - Università degli Studi Internazionali di Roma
Verified email at unint.eu - Homepage
Title
Cited by
Cited by
Year
Consumer behaviour through the eyes of neurophysiological measures: State-of-the-art and future trends
P Cherubino, AC Martinez-Levy, M Caratu, G Cartocci, G Di Flumeri, ...
Computational intelligence and neuroscience 2019, 2019
1006*2019
A perspective on managing cities and citizens' well-being through smart sensing data
M Caratù, I Pigliautile, C Piselli, C Fabiani
Environmental Science & Policy 147, 169-176, 2023
325*2023
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
FB Giulia Cartocci, Myriam Caratù, Enrica Modica, Anton Giulio Maglione ...
Journal of Visualized Experiments 126 (e55872), http://www.jove.com/video/55872, 2017
102*2017
Assessing cerebral and emotional activity during the purchase of fruit and vegetable products in the supermarkets
P Cherubino, M Caratù, E Modica, D Rossi, A Trettel, AG Maglione, ...
Neuroeconomic and Behavioral Aspects of Decision Making: Proceedings of the …, 2017
172017
21st century luxury fashion retailers' marketing strategies for customer satisfaction: UK perspective
D Ryding, G Vignali, M Caratù, YY Wang, R Carey
International Journal of Business and Globalisation 16 (1), 79-103, 2016
172016
Application of Neuro-Marketing techniques to the wine tasting experience
M Caratù, P Cherubino, A Mattiacci
Conference Readings/ Books of Proceedings of the 11th Annual Conference of …, 2018
142018
Eco fashion brands and consumption: is the attitude-behaviour gap narrowing for the millennial generation?
D Ryding, M Caratù, G Vignali
International Journal of Business and Globalisation 30 (2), 2022
102022
Monitoring consumer responses to online advertising via neuro-marketing techniques: an exploratory study
M Caratù, A Sorrentino, M Mancini, P Cherubino
European journal of volunteering and community-based projects 1 (1), 1-38, 2023
72023
Assessing Energy Communities’ Awareness on Social Media with a Content and Sentiment Analysis
M Caratù, V Brescia, I Pigliautile, P Biancone
Sustainability 2023 (15), 6976, 2023
72023
Can social neuromarketing be useful to public policy?
M Caratù, A Sorrentino, G Scozzese
European Journal of Volunteering and Community-Based Projects 1 (1), 39-56, 2020
62020
Defining, measuring and managing consumer experiences
A Sorrentino
Routledge, 2020
42020
Il fenomeno del Food Delivery
M Caratù
Rapporto Italia 2018 30, pp.935-947, 2018
42018
Exploring the role and significance of consumer relationship quality and participation within online fashion brand communities
M Caratù, D Ryding, E Li, G Vignali
International Journal of Technology Transfer and Commercialisation 20 (1), 32-62, 2023
32023
New Metropolitan Perspectives: Post COVID Dynamics: Green and Digital Transition, Between Metropolitan and Return to Villages Perspectives
F Calabrò, L Della Spina, MJP Mantiñán
Springer Nature, 2022
32022
A Community-Based Social Marketing Strategy to Prevent HIV and Fight Stigma
GS Valerio Brescia, Myriam Caratù
International Journal of Business and Management; 14 (10), 196-213, 2019
32019
Public policy, social marketing and neuromarketing: from addressing the consumer behaviour to addressing the social behaviour-a study on the assessment of Public Service …
M Caratù
32019
Eco-fashion’s impact on young consumers’ attitudes and perceptions of the fast-fashion brands
D Ryding, M Caratù, QQ Jiang, C Henningers
13th International Circle Conference, Book of abstract, 2016
32016
The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies
M Brandstrup, LP Dana, D Ryding, G Vignali, M Caratù
Springer, 2023
22023
Modest fashion and sustainability: research trends by bibliometric and content analysis
P Biancone, V Brescia, M Oppioli
The Garment Economy: Understanding History, Developing Business Models, and …, 2023
22023
Ana C. Martinez-Levy, Myriam Caratù,(2019). Consumer Behaviour through the Eyes of Neurophysiological Measures: PMC
P Cherubino
Journal List, 2019
22019
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