Follow
Carmen Iuliana Mal
Carmen Iuliana Mal
Lecturer in Marketing, The Open University Business School
Verified email at open.ac.uk
Title
Cited by
Cited by
Year
Through the looking glass: The factors that influence consumer trust and distrust in brands
CI Mal, G Davies, A Diers‐Lawson
Psychology & Marketing 35 (12), 936-947, 2018
462018
The primacy of corporate brand trust for new market entrants
CI Mal, G Davies
Journal of Product & Brand Management 32 (1), 79-92, 2023
32023
Acculturation strategies of stigmatized groups: a case of Romanian immigrants in the UK
CI Mal, T Licsandru, E Veresiu
Consumer Culture Theory Conference, Lund, Sweden, 2023
2023
Taking a cultural perspective on teaching and learning about customer behaviour
T O'Sullivan, C Mal
Advance Higher Education conference 'Equality, Diversity and Inclusion …, 2022
2022
Blogging as assessment: some insights from an online course in consumer behaviour
C Mal, T O'Sullivan
Academy of Marketing Conference ‘Reframing Marketing Priorities’, 2021
2021
Corporate misconducts and their effects on consumer distrust
C Mal, G Davies, A Diers-Lawson
Academy of Marketing’s 13th Global Brand Conference ‘Branding in the Digital …, 2018
2018
Order effects in brand trust formation and development
CI Mal, G Davies, A Diers-Lawson
Academy of Marketing Conference 2017, Hull University Business School, 2017
2017
Consumer trust and distrust: understanding how they form and develop
CI MAL
MANCHESTER BUSINESS SCHOOL, 2017
2017
Employer brand trust: a grounded theory approach to conceptualization
C Mal, G Davies
British Academy of Management Conference Proceedings, 2016
2016
Consumer trust and distrust in brands: an exploratory study
C Mal, G Davies, A Diers-Lawson
Academy of Marketing's 11th Global Brand Conference'Brands that do good …, 2016
2016
The system can't perform the operation now. Try again later.
Articles 1–10