Radu Dimitriu
Radu Dimitriu
Associate Professor in Marketing, Trinity Business School, Trinity College Dublin
Verified email at tcd.ie - Homepage
Title
Cited by
Cited by
Year
Consumers’ social media brand behaviors: uncovering underlying motivators and deriving meaningful consumer segments
R Dimitriu, R Guesalaga
Psychology & Marketing 34 (5), 580-592, 2017
512017
Antecedents of retweeting in a (political) marketing context
L Walker, PR Baines, R Dimitriu, EK Macdonald
Psychology & Marketing 34 (3), 275-293, 2017
162017
No I won't, but yes we will: Driving sustainability-related donations through social identity effects
G Champniss, HN Wilson, EK Macdonald, R Dimitriu
Technological Forecasting and Social Change 111, 317-326, 2016
122016
Pride in my past: Influencing sustainable choices through behavioral recall
ZO Rowe, HN Wilson, R Dimitriu, FJ Charnley, G Lastrucci
Psychology & Marketing 36 (4), 276-286, 2019
82019
The effect of overconfidence and underconfidence on consumer value
K Razmdoost, R Dimitriu, EK Macdonald
Psychology & Marketing 32 (4), 392-407, 2015
72015
The Best I Can Be: How Self‐Accountability Impacts Product Choice in Technology‐Mediated Environments
ZO Rowe, HN Wilson, RM Dimitriu, K Breiter, FJ Charnley
Psychology & Marketing 34 (5), 521-537, 2017
62017
Joining hands for the greater good: examining social innovation launch strategies in B2B settings
B Crisafulli, R Dimitriu, J Singh
Industrial Marketing Management 89, 487-498, 2020
42020
Brand extension similarity can backfire when you look for something specific
R Dimitriu, L Warlop, BM Samuelsen
European Journal of Marketing, 2017
42017
The Impact of Negative Online Reviews: When Does Reviewer Similarity Make a Difference?
A Faraji-Rad, RM Dimitriu
ACR North American Advances, 2011
22011
Bypassing the Attitude-Behavior Gap: Using Social Identity and Norm Effects to Engender Sustainable Consumer Behaviors (An Abstract)
G Champniss, HN Wilson, EK Macdonald, R Dimitriu
Marketing at the Confluence between Entertainment and Analytics, 1425-1425, 2017
12017
Overconfidence and Underconfidence in Usage Experience
K Razmdoost, R Dimitriu
Ideas in Marketing: Finding the New and Polishing the Old, 22-22, 2015
12015
Overconfidence and Underconfidence in the Usage Experience
K Razmdoost, R Dimitriu
Academy of Marketing Science (AMS) Conference, Monterey, US, 15-18 May, 2013, 2013
12013
So happy for your loss: Consumer schadenfreude increases choice satisfaction
D Moisieiev, R Dimitriu, SP Jain
Psychology & Marketing, 2020
2020
Very useful, no risk involved? The impact of consumers' task expertise on the intention to adopt autonomous products
A Tariq, F Selnes, R Dimitriu
American Marketing Association (AMA) Winter Academic Conference, Austin, US …, 2019
2019
Unmake up Your Mind: Why Some Reversible Decisions Impact Satisfaction More Positively than Others
D Moisieiev, R Dimitriu
Society for Consumer Psychology (SCP) Conference, Dallas, US, 15-17 February …, 2018
2018
Consumer Evaluations of Brand Extensions Sold through Specialized vs. Diversified Assortment Retailers
R Dimitriu
European Marketing Academy Conference (EMAC), Glasgow, 29 May - 1 June, 2018, 2018
2018
I'm So Happy (for Your Loss): Consumer Schadenfreude Increases Choice Satisfaction
D Moisieiev, R Dimitriu
Society for Consumer Psychology (SCP) Conference, Dallas, US, 15-17 February …, 2018
2018
Reversibility and Variety: Reversible Decisions Vary, Interact with Variety Seeking in Affecting Choice Satisfaction
D Moisieiev, R Dimitriu
American Marketing Association (AMA) Winter Conference, New Orleans, US, 23 …, 2018
2018
Happy for Your Loss: Why Schadenfreude Makes Consumers More Satisfied With Their Choices
D Moisieiev, R Dimitriu
European Marketing Academy Conference (EMAC), Glasgow, 29 May - 1 June, 2018, 2018
2018
Session A1: Corporate Brand Identity and Corporate Social Responsibility
CE Henninger, PJ Alevizou, CJ Oates, M Tourky, PJ Kitchen, TC Melewar, ...
Corporate identity in UK slow fashion micro-organisations and the impact on …, 2017
2017
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