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Radu Dimitriu
Radu Dimitriu
Associate Professor in Marketing, Trinity Business School, Trinity College Dublin
Verified email at tcd.ie - Homepage
Title
Cited by
Cited by
Year
Consumers’ social media brand behaviors: uncovering underlying motivators and deriving meaningful consumer segments
R Dimitriu, R Guesalaga
Psychology & Marketing 34 (5), 580-592, 2017
982017
Pride in my past: Influencing sustainable choices through behavioral recall
ZO Rowe, HN Wilson, R Dimitriu, FJ Charnley, G Lastrucci
Psychology & Marketing 36 (4), 276-286, 2019
442019
Antecedents of retweeting in a (political) marketing context
L Walker, PR Baines, R Dimitriu, EK Macdonald
Psychology & Marketing 34 (3), 275-293, 2017
362017
Joining hands for the greater good: Examining social innovation launch strategies in B2B settings
B Crisafulli, R Dimitriu, J Singh
Industrial Marketing Management 89, 487-498, 2020
342020
No I won't, but yes we will: Driving sustainability-related donations through social identity effects
G Champniss, HN Wilson, EK Macdonald, R Dimitriu
Technological Forecasting and Social Change 111, 317-326, 2016
212016
The effect of overconfidence and underconfidence on consumer value
K Razmdoost, R Dimitriu, EK Macdonald
Psychology & Marketing 32 (4), 392-407, 2015
182015
Brand extension similarity can backfire when you look for something specific
R Dimitriu, L Warlop, BM Samuelsen
European Journal of Marketing 51 (5/6), 850-868, 2017
162017
So happy for your loss: Consumer schadenfreude increases choice satisfaction
D Moisieiev, R Dimitriu, SP Jain
Psychology & Marketing, 2020
142020
The best I can be: How self‐accountability impacts product choice in technology‐mediated environments
ZO Rowe, HN Wilson, RM Dimitriu, K Breiter, FJ Charnley
Psychology & Marketing 34 (5), 521-537, 2017
132017
Is Similarity a Constraint for Service-to-Service Brand Extensions?
R Dimitriu, L Warlop
International Journal of Research in Marketing 39 (4), 1019-1041, 2022
62022
Bypassing the Attitude-Behavior Gap: Using Social Identity and Norm Effects to Engender Sustainable Consumer Behaviors (An Abstract)
G Champniss, HN Wilson, EK Macdonald, R Dimitriu
Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017
22017
The Impact of Negative Online Reviews: When Does Reviewer Similarity Make a Difference?
A Faraji-Rad, RM Dimitriu
ACR North American Advances, 2011
22011
Overconfidence and Underconfidence in Usage Experience
K Razmdoost, R Dimitriu
Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015
12015
Overconfidence and Underconfidence in the Usage Experience
K Razmdoost, R Dimitriu
Academy of Marketing Science (AMS) Conference, Monterey, US, 15-18 May, 2013, 2013
12013
The impact of consumers’ task expertise on the intention to adopt autonomous products
R Dimitriu, F Selnes, A Tariq, T Heußler, C Backhaus, D Dose
The European Marketing Academy - EMAC, Budapest, 24-27 May 2022, 2022
2022
An application of means-end and extended self theories to explore enablers and inhibitors of autonomous car adoption
R Dimitriu, B Crisafulli, R Guesalaga
2020
Very useful, no risk involved? The impact of consumers' task expertise on the intention to adopt autonomous products
A Tariq, F Selnes, R Dimitriu
American Marketing Association (AMA) Winter Academic Conference, Austin, US …, 2019
2019
Unmake up Your Mind: Why Some Reversible Decisions Impact Satisfaction More Positively than Others
D Moisieiev, R Dimitriu
Society for Consumer Psychology (SCP) Conference, Dallas, US, 15-17 February …, 2018
2018
Consumer Evaluations of Brand Extensions Sold through Specialized vs. Diversified Assortment Retailers
R Dimitriu
European Marketing Academy Conference (EMAC), Glasgow, 29 May - 1 June, 2018, 2018
2018
Reversibility and Variety: Reversible Decisions Vary, Interact with Variety Seeking in Affecting Choice Satisfaction
D Moisieiev, R Dimitriu
American Marketing Association (AMA) Winter Conference, New Orleans, US, 23 …, 2018
2018
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