Variability in the analysis of a single neuroimaging dataset by many teams R Botvinik-Nezer, F Holzmeister, CF Camerer, A Dreber, J Huber, ... Nature 582 (7810), 84-88, 2020 | 1012 | 2020 |
Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling V Venkatraman, A Dimoka, PA Pavlou, K Vo, W Hampton, B Bollinger, ... Journal of Marketing Research 52 (4), 436-452, 2015 | 618 | 2015 |
Ventromedial frontal lobe damage disrupts value maximization in humans N Camille, CA Griffiths, K Vo, LK Fellows, JW Kable Journal of Neuroscience 31 (20), 7527-7532, 2011 | 275 | 2011 |
Reward and punishment reversal-learning in major depressive disorder. D Mukherjee, ALS Filipowicz, K Vo, TD Satterthwaite, JW Kable Journal of Abnormal Psychology 129 (8), 810, 2020 | 71 | 2020 |
Relative effectiveness of print and digital advertising: a memory perspective V Venkatraman, A Dimoka, K Vo, PA Pavlou Journal of Marketing Research 58 (5), 827-844, 2021 | 34 | 2021 |
Dorsal striatum is necessary for stimulus-value but not action-value learning in humans K Vo, RB Rutledge, A Chatterjee, JW Kable Brain 137 (12), 3129-3135, 2014 | 32 | 2014 |
Variability in decision strategies across description‐based and experience‐based decision making S Yoon, K Vo, V Venkatraman Journal of Behavioral Decision Making 30 (4), 951-963, 2017 | 14 | 2017 |
How songs from growing up and viewers' attachment styles affect video ads' effectiveness CJS Lourenço, G Isabella, W Verbeke, K Vo, A Dimoka, RP Bagozzi Psychology & Marketing 40 (1), 209-233, 2023 | 9 | 2023 |
Neural dynamics of conflict control in working memory KD Vo, A Siqi-Liu, A Chaire, S Li, E Demeter, T Egner, MG Woldorff Journal of cognitive neuroscience 33 (10), 2079-2092, 2021 | 8 | 2021 |
Overall Probability of Winning Heuristic in Decisions Under Uncertainty and Ambiguity V Venkatraman, S Yoon, K Vo ACR North American Advances, 2015 | 3 | 2015 |
Variability in the analysis of a single neuroimaging dataset by many teams (Preprint) R Botvinik-Nezer, F Holzmeister, CF Camerer, A Dreber, J Huber, ... | 2 | 2020 |
Effectiveness of Print and Digital Media: Insights from Neuroscience V Venkatraman, A Dimoka, P Pavlou, K Vo ACR North American Advances, 2016 | 2 | 2016 |
Evaluating the Role of Attention in Decision Making KD Vo Duke University, 2020 | 1 | 2020 |
Reply: Differential functions of ventral and dorsal striatum K Vo, RB Rutledge, A Chatterjee, JW Kable Brain 138 (10), e382-e382, 2015 | 1 | 2015 |
Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics HY Chan, MAS Boksem, V Venkatraman, RC Dietvorst, C Scholz, K Vo, ... Journal of Marketing Research 61 (5), 891-913, 2024 | | 2024 |
Differences in Reinforcement Learning Dynamics Predict Major Depressive Disorder D Mukherjee, A Filipowicz, K Vo, TD Satterthwaite, J Kable Biological Psychiatry 87 (9), S271, 2020 | | 2020 |
You Hear It, You See It: Whether and Why Coming-of-Age Music in Video Ads Enhances Ad Effectiveness on the Wings of Autobiographical Emotional Memories CJS Lourenço, G Isabella, W Verbeke, K Vo, A Dimoka, RP Bagozzi | | 2020 |