Katy Mason
Katy Mason
Professor of Markets and Management, Lancaster University Management School
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Cited by
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The sites and practices of business models
K Mason, M Spring
Industrial marketing management 40 (6), 1032-1041, 2011
Learning to build a supply network: an exploration of dynamic business models
KJ Mason, S Leek
Journal of management studies 45 (4), 774-799, 2008
Exploring the performativity of marketing: theories, practices and devices
K Mason, H Kjellberg, J Hagberg
Journal of Marketing Management 31 (1-2), 1-15, 2015
Creating the competitive edge: A new relationship between operations management and industrial policy
M Spring, A Hughes, K Mason, P McCaffrey
Journal of Operations Management 49, 6-19, 2017
Impact and management research: Exploring relationships between temporality, dialogue, reflexivity and praxis
R MacIntosh, N Beech, J Bartunek, K Mason, B Cooke, D Denyer
British Journal of Management 28 (1), 3-13, 2017
Flexible business models
K Mason, S Mouzas
European Journal of Marketing 46 (10), 1340-1367, 2012
Market futures/future markets: Research directions in the study of markets
H Kjellberg, K Storbacka, M Akaka, J Chandler, J Finch, S Lindeman, ...
Marketing theory 12 (2), 219-223, 2012
Communication practices in a business relationship: Creating, relating and adapting communication artifacts through time
K Mason, S Leek
Industrial Marketing Management 41 (2), 319-332, 2012
Network pictures: Building an holistic representation of a dyadic business-to-business relationship
S Leek, K Mason
Industrial Marketing Management 38 (6), 599-607, 2009
Market orientation and quasi-integration: Adding value through relationships
K Mason, P Doyle, V Wong
Industrial marketing management 35 (2), 140-155, 2006
Management education in turbulent times
L Anderson, P Hibbert, K Mason, C Rivers
Journal of Management Education 42 (4), 423-440, 2018
The utilisation of network pictures to examine a company's employees' perceptions of a supplier relationship
S Leek, K Mason
Industrial Marketing Management 39 (3), 400-412, 2010
Pitfalls in evaluating market orientation: an exploration of executives' interpretations
K Mason, LC Harris
Long Range Planning 38 (4), 373-391, 2005
The role of proximity in business model design: Making business models work for those at the bottom of the pyramid
K Mason, R Chakrabarti
Industrial Marketing Management 61, 67-80, 2017
What are bottom of the pyramid markets and why do they matter?
K Mason, R Chakrabarti, R Singh
Marketing Theory 13 (3), 401-404, 2013
Managing to make markets: Marketization and the conceptualization work of strategic nets in the life science sector
K Mason, M Friesl, CJ Ford
Industrial Marketing Management 67, 52-69, 2017
Causal social mechanisms; from the what to the why
K Mason, G Easton, P Lenney
Industrial Marketing Management 42 (3), 347-355, 2013
Markets and marketing at the bottom of the pyramid
K Mason, R Chakrabarti, R Singh
Marketing Theory 17 (3), 261-270, 2017
Informing a new business‐to‐business relationship: Corporate identity and the emergence of a relationship identity
C Simoes, KJ Mason
European Journal of Marketing 46 (5), 684-711, 2012
Performing a myth to make a market: The construction of the ‘magical world’of Santa
T Palo, K Mason, P Roscoe
Organization Studies 41 (1), 53-75, 2020
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