| Exploring the relationships between colour and international branding: a cross cultural comparison of the UK and Taiwan A Grimes, I Doole Journal of Marketing Management 14 (7), 799-817, 1998 | 130 | 1998 |
| Researching mere exposure effects to advertising-theoretical foundations and methodological implications A Grimes, PJ Kitchen International Journal of Market Research 49 (2), 191-219, 2007 | 111 | 2007 |
| Memory enhances the mere exposure effect T Stafford, A Grimes Psychology & Marketing 29 (12), 995-1003, 2012 | 81 | 2012 |
| Meeting the on‐line needs of disabled tourists: an assessment of UK‐based hotel websites R Williams, R Rattray, A Grimes International Journal of Tourism Research 8 (1), 59-73, 2006 | 74 | 2006 |
| Towards an integrated model of low attention advertising effects: A perceptual‐conceptual framework A Grimes European Journal of Marketing 42 (1/2), 69-86, 2008 | 61 | 2008 |
| How claim specificity can improve claim credibility in Green Advertising: Measures that can boost outcomes from environmental product claims B Ganz, A Grimes Journal of Advertising Research 58 (4), 476-486, 2018 | 59 | 2018 |
| Profiling the capabilities of SMEs to compete internationally A Grimes, I Doole, PJ Kitchen Journal of small business and enterprise development 14 (1), 64-80, 2007 | 58 | 2007 |
| Online accessibility and information needs of disabled tourists: A three country hotel sector analysis R Williams, R Rattray, A Grimes Journal of Electronic Commerce Research 8 (2), 157, 2007 | 50 | 2007 |
| Are we listening and learning? Understanding the nature of hemispherical lateralisation and its application to marketing A Grimes International Journal of Market Research 48 (4), 439, 2006 | 33 | 2006 |
| A typology of consumers based on money attitudes after major recession DP Hampson, A Grimes, E Banister, PJ McGoldrick Journal of Business Research 91, 159-168, 2018 | 32 | 2018 |
| Identity refusal: Distancing from non-drinking in a drinking culture E Banister, MG Piacentini, A Grimes Sociology 53 (4), 744-761, 2019 | 30 | 2019 |
| Impact bias in student evaluations of higher education A Grimes, D Medway, A Foos, A Goatman Studies in higher education 42 (6), 945-962, 2017 | 26 | 2017 |
| Service robots in long-term care: a consumer-centric view E Kipnis, F McLeay, A Grimes, S De Saille, S Potter Journal of Service Research 25 (4), 667-685, 2022 | 22 | 2022 |
| Stepping out of the shadows: Supporting actors’ strategies for managing end-user experiences in service ecosystems V Story, J Zolkiewski, K Verleye, A Nazifi, C Hannibal, A Grimes, ... Journal of Business Research 116, 401-411, 2020 | 20 | 2020 |
| The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships L Gillooly, D Medway, G Warnaby, T Grimes European Journal of Marketing 54 (7), 1501-1522, 2020 | 19 | 2020 |
| Involvement and the influence of online third-party endorsements R Williams, A Grimes International Journal of Internet Marketing and Advertising 6 (1), 65-84, 2010 | 9 | 2010 |
| Recency effects in the buffering of negative news by corporate social responsibility advertising JH Han, G Davies, A Grimes Corporate Communications: An International Journal 26 (2), 382-402, 2021 | 7 | 2021 |
| Speed and symmetry: Developing effective organisational responses to social media criticism of CSR K Dunn, A Grimes Computers in Human Behavior 134, 107336, 2022 | 4 | 2022 |
| Identity refusal and the non-drinking self E Banister, M Piacentini, A Grimes Advances in Consumer Research 43, 457-458, 2015 | 4 | 2015 |
| I feel like they’re going to think I’m boring”: Stereotype threats and the experiences of non-drinking students E Banister, A Grimes, M Piacentini Eur Adv Consum Res 10, 285-286, 2013 | 4 | 2013 |
Emma BanisterUniversity of ManchesterVerified email at manchester.ac.uk
