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Anthony Grimes
Anthony Grimes
Senior Lecturer in Marketing
Verified email at sheffield.ac.uk
Title
Cited by
Cited by
Year
Exploring the relationships between colour and international branding: A cross cultural comparison of the UK and Taiwan
A Grimes, I Doole
Journal of Marketing Management 14 (7), 799-817, 1998
1111998
Researching mere exposure effects to advertising-theoretical foundations and methodological implications
A Grimes, PJ Kitchen
International Journal of Market Research 49 (2), 191-219, 2007
1012007
Memory enhances the mere exposure effect
T Stafford, A Grimes
Psychology & Marketing 29 (12), 995-1003, 2012
722012
Meeting the on‐line needs of disabled tourists: an assessment of UK‐based hotel websites
R Williams, R Rattray, A Grimes
International Journal of Tourism Research 8 (1), 59-73, 2006
672006
Profiling the capabilities of SMEs to compete internationally
A Grimes, I Doole, PJ Kitchen
Journal of small business and enterprise development, 2007
562007
Towards an integrated model of low attention advertising effects: A perceptual‐conceptual framework
A Grimes
European Journal of Marketing 42 (1/2), 69-86, 2008
542008
Online accessibility and information needs of disabled tourists: A three country hotel sector analysis
R Williams, R Rattray, A Grimes
Journal of Electronic Commerce Research 8 (2), 157, 2007
382007
Are we listening and learning? Understanding the nature of hemispherical lateralisation and its application to marketing
A Grimes
International Journal of Market Research 48 (4), 439, 2006
302006
How claim specificity can improve claim credibility in Green Advertising: Measures that can boost outcomes from environmental product claims
B Ganz, A Grimes
Journal of Advertising Research 58 (4), 476-486, 2018
292018
Impact bias in student evaluations of higher education
A Grimes, D Medway, A Foos, A Goatman
Studies in Higher Education 42 (6), 945-962, 2017
192017
Identity refusal: Distancing from non-drinking in a drinking culture
E Banister, MG Piacentini, A Grimes
Sociology 53 (4), 744-761, 2019
172019
A typology of consumers based on money attitudes after major recession
DP Hampson, A Grimes, E Banister, PJ McGoldrick
Journal of Business Research 91, 159-168, 2018
172018
Stepping out of the shadows: Supporting actors’ strategies for managing end-user experiences in service ecosystems
V Story, J Zolkiewski, K Verleye, A Nazifi, C Hannibal, A Grimes, ...
Journal of Business Research 116, 401-411, 2020
112020
Involvement and the influence of online third-party endorsements
R Williams, A Grimes
International Journal of Internet Marketing and Advertising 6 (1), 65-84, 2010
92010
The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships
L Gillooly, D Medway, G Warnaby, T Grimes
European Journal of Marketing, 2020
72020
Recency effects in the buffering of negative news by corporate social responsibility advertising
JH Han, G Davies, A Grimes
Corporate Communications: An International Journal, 2020
32020
Identity refusal and the non-drinking self
E Banister, M Piacentini, A Grimes
ACR North American Advances, 2015
32015
“I Feel Like They’re Going to Think I’m Boring”: Stereotype Threats and the Experiences of Non-Drinking Students
E Banister, A Grimes, M Piacentini
ACR European Advances, 2013
32013
Speed and symmetry: Developing effective organisational responses to social media criticism of CSR
K Dunn, A Grimes
Computers in Human Behavior, 107336, 2022
2022
ANTICIPATED EXPERIENCE OF GLOBAL BRAND: THE ROLE OF BRAND POPULARITY
I Abosag, B Čater, V Žabkar, A Grimes, O Bekh
2018 Global Marketing Conference at Tokyo, 576-576, 2018
2018
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