Carolyn Yoon
Carolyn Yoon
Professor, Ross School of Business, University of Michigan
Verified email at umich.edu
TitleCited byYear
Metacognitive experiences and the intricacies of setting people straight: Implications for debiasing and public information campaigns
N Schwarz, LJ Sanna, I Skurnik, C Yoon
Advances in experimental social psychology 39, 127-161, 2007
3712007
How warnings about false claims become recommendations
I Skurnik, C Yoon, DC Park, N Schwarz
Journal of Consumer Research 31 (4), 713-724, 2005
3652005
A functional magnetic resonance imaging study of neural dissociations between brand and person judgments
C Yoon, AH Gutchess, F Feinberg, TA Polk
Journal of Consumer Research 33 (1), 31-40, 2006
3262006
Consumer decision making and aging: Current knowledge and future directions
C Yoon, CA Cole, MP Lee
Journal of Consumer Psychology 19 (1), 2-16, 2009
2742009
Age differences in consumers' processing strategies: An investigation of moderating influences
C Yoon
Journal of Consumer Research 24 (3), 329-342, 1997
2471997
Aging, circadian arousal patterns, and cognition
C Yoon, CP May, L Hasher
Cognition, aging and self-reports, 113-136, 1998
1921998
Individual differences in executive processing predict susceptibility to interference in verbal working memory.
T Hedden, C Yoon
Neuropsychology 20 (5), 511, 2006
1682006
Consumer Neuroscience: Applications, Challenges, and Possible Solutions
H Plassmann, V Venkatraman, S Huettel, C Yoon
Journal of Marketing Research 52 (4), 427-435, 2015
1462015
Ageing and the self-reference effect in memory
AH Gutchess, EA Kensinger, C Yoon, DL Schacter
Memory 15 (8), 822-837, 2007
1422007
A sales force–specific theory-of-mind scale: Tests of its validity by classical methods and functional magnetic resonance imaging
RC Dietvorst, WJMI Verbeke, RP Bagozzi, C Yoon, M Smits, ...
Journal of Marketing Research 46 (5), 653-668, 2009
1222009
Age-related stereotypes: A comparison of American and Chinese cultures
A Boduroglu, C Yoon, T Luo, DC Park
Gerontology 52 (5), 324-333, 2006
1212006
Category norms as a function of culture and age: comparisons of item responses to 105 categories by american and chinese adults.
C Yoon, F Feinberg, P Hu, AH Gutchess, T Hedden, HYM Chen, Q Jing, ...
Psychology and aging 19 (3), 379, 2004
1192004
The Dopamine D4 Receptor Gene (DRD4) Moderates Cultural Difference in Independent Versus Interdependent Social Orientation
S Kitayama, A King, C Yoon, S Tompson, S Huff, I Liberzon
Psychological science 25 (6), 1169-1177, 2014
1132014
Decision neuroscience and consumer decision making
C Yoon, R Gonzalez, A Bechara, GS Berns, AA Dagher, L Dubé, ...
Marketing Letters 23 (2), 473-485, 2012
982012
Perceived covariation among the features of ingroup and outgroup members: The outgroup covariation effect.
PW Linville, GW Fischer, C Yoon
Journal of Personality and Social Psychology 70 (3), 421, 1996
981996
Advancing consumer neuroscience
A Smidts, M Hsu, AG Sanfey, MAS Boksem, RB Ebstein, SA Huettel, ...
Marketing Letters 25 (3), 257-267, 2014
922014
Cross-cultural differences in memory: The role of culture-based stereotypes about aging.
C Yoon, L Hasher, F Feinberg, TA Rahhal, G Winocur
Psychology and Aging 15 (4), 694, 2000
872000
Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products
SS Atakan, RP Bagozzi, C Yoon
International journal of research in marketing 31 (4), 395-408, 2014
822014
Cognition, persuasion and decision making in older consumers
C Yoon, G Laurent, HH Fung, R Gonzalez, AH Gutchess, T Hedden, ...
Marketing Letters 16 (3-4), 429-441, 2005
742005
Categorical organization in free recall across culture and age
AH Gutchess, C Yoon, T Luo, F Feinberg, T Hedden, Q Jing, RE Nisbett, ...
Gerontology 52 (5), 314-323, 2006
662006
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