| Do corporate image and reputation drive brand equity in India and China?-Similarities and differences M Heinberg, HE Ozkaya, M Taube Journal of Business Research 86, 259-268, 2018 | 221 | 2018 |
| How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets M Heinberg, CS Katsikeas, HE Ozkaya, M Taube Journal of the Academy of Marketing Science, 1-22, 2019 | 125 | 2019 |
| A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies? M Heinberg, HE Ozkaya, M Taube Journal of the Academy of Marketing Science 44, 586-607, 2016 | 64 | 2016 |
| Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting: the role of cultural respect X Guo, M Heinberg, S Zou Journal of International Marketing 27 (3), 79-97, 2019 | 54 | 2019 |
| Outbreaks of animosity against the West in China: effects on local brand consumption M Heinberg International Marketing Review 34 (4), 514-535, 2017 | 48 | 2017 |
| The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting M Heinberg, HE Ozkaya, M Taube Journal of International Business Studies 48, 1009-1022, 2017 | 46 | 2017 |
| A bad job of doing good: Does corporate transparency on a country and company level moderate corporate social responsibility effectiveness? M Heinberg, Y Liu, X Huang, AB Eisingerich Journal of International Marketing 29 (2), 45-61, 2021 | 34 | 2021 |
| Building a competitive advantage based on transparency: When and why does transparency matter for corporate social responsibility? Y Liu, M Heinberg, X Huang, AB Eisingerich Business horizons 66 (4), 517-527, 2023 | 28 | 2023 |
| A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool RU Rahman, M Heinberg, S Banerjee, CS Katsikeas Journal of International Marketing, 1069031X241254038, 2024 | 2 | 2024 |
| The effect chain from corporate reputation to consumer brand equity formation M Heinberg, HE Ozkaya, M Taube ACR North American Advances, 2013 | 2 | 2013 |
| Challenges and Chances for International Portfolio Acquisition Brands (IPA Brands) in Developing Countries M Heinberg, M Taube Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 1 | 2015 |
| Analysis of Chinese Consumer Behavior: Value Propositions and Perceptions Determining Purchasing Decisions of Foreign and Local Consumer Goods Brands M Heinberg Universität Duisburg-Essen, 2016 | | 2016 |
| Differences in the Effects of Marketing Mix Elements For Local and Foreign Brands M Heinberg, M Taube ACR Asia-Pacific Advances, 2011 | | 2011 |
H. Erkan OzkayaCalifornia state polytechnic university pomonaVerified email at cpp.edu
