The moderating effect of innate innovativeness on consumer response to symbolic and functional innovations E Tomaseti, M Sicilia, S Ruiz Australian and New Zealand Marketing Academy Conference, 1-9, 2004 | 16 | 2004 |
The Evaluation of New Utilitarian and Symbolic Products: The Effect of Attribute Type and Product Knowledge. E Tomaseti, S Ruiz Advances in Consumer Research 36, 2009 | 13 | 2009 |
Flow and Attitude Toward the Website on the Evaluation of Products Present by Means of Virtual Reality: A Conceptual Model. E Tomaseti, S Ruiz, N Reynolds Advances in Consumer Research 36, 2009 | 12 | 2009 |
Attribute type and product meaning on new product evaluation: the additional moderating effect of need for cognition E Tomaseti, S Ruiz 33 rd European Marketing Academy Conference, 1-7, 2004 | 6 | 2004 |
The moderating effect of flow state on web site effectiveness M Sicilia, S Ruiz, E Tomaseti Australian and New Zealand Marketing Academy Conference, 2004 | 5 | 2004 |
Effects of Interpersonal Influences on Innovation Evaluation. E Tomaseti, S Ruiz Advances in Consumer Research 34, 2007 | 1 | 2007 |