Follow
Eileen Bridges
Eileen Bridges
Professor of Marketing
Verified email at kent.edu
Title
Cited by
Cited by
Year
Hedonic and utilitarian shopping goals: The online experience
E Bridges, R Florsheim
Journal of Business research 61 (4), 309-314, 2008
9912008
E-services: a synthesis and research agenda
CF Hofacker, RE Goldsmith, E Bridges, E Swilley
Journal of Value Chain Management 1 (1/2), 13-44, 2007
1712007
A high-tech product market share model with customer expectations
E Bridges, CK Yim, RA Briesch
Marketing Science 14 (1), 61-81, 1995
1381995
New technology adoption in an innovative marketplace: Micro-and macro-level decision making models
E Bridges, AT Coughlan, S Kalish
International Journal of Forecasting 7 (3), 257-270, 1991
1131991
Effects of prior brand usage and promotion on consumer promotional response
E Bridges, RA Briesch, CKB Yim
Journal of Retailing 82 (4), 295-307, 2006
1102006
The ‘nag factor’and children’s product categories
E Bridges, RA Briesch
International Journal of Advertising 25 (2), 157-187, 2006
972006
Experiential learning and customer needs in the undergraduate marketing research course
E Bridges
Journal of Marketing Education 21 (1), 51-59, 1999
921999
A simultaneous model for innovative product categorysales diffusion and competitive dynamics
N Kim, E Bridges, RK Srivastava
International Journal of Research in Marketing 16 (2), 95-111, 1999
771999
Consumer innovativeness: Impact on expectations, perceptions, and choice among retail formats
K Fowler, E Bridges
Journal of Retailing and Consumer Services 17 (6), 492-500, 2010
662010
Service environment, provider mood, and provider‐customer interaction
K Fowler, E Bridges
Managing Service Quality: An International Journal 22 (2), 165-183, 2012
522012
Service attributes: Expectations and judgments
E Bridges
Psychology & Marketing 10 (3), 185-197, 1993
521993
Characterizing online buyers: who goes with the flow?
RE Goldsmith, E Bridges, J Freiden
Quarterly journal of electronic commerce 2, 189-198, 2001
442001
Executive Ethical Decisions Initiating Organizational Culture and Values
E Bridges
Journal of Service Theory and Practice 28 (5), 576-608, 2018
402018
When do firms invest in offensive and/or defensive marketing?
E Bridges, PV Freytag
Journal of business research 62 (7), 745-749, 2009
372009
Using model-based expectations to predict voluntary turnover
E Bridges, HH Johnston, JK Sager
International Journal of Research in Marketing 24 (1), 65-76, 2007
312007
Attracting and retaining online buyers: comparing B2B and B2C customers
E Bridges, RE Goldsmith, CF Hofacker
Advances in electronic marketing, 1-27, 2005
302005
Chi Kin Yim, and Richard A. Briesch (1995),"
E Bridges
A High-Tech Product Market Share Model with Customer Expectations …, 0
28
A cross-cultural comparison of response to service promotion
E Bridges, RA Florsheim, C John
The Service Industries Journal 16 (3), 265, 1996
271996
Marketplace competition in the personal computer industry
E Bridges, KB Ensor, JR Thompson
Decision Sciences 23 (2), 467-477, 1992
231992
Hedonic and utilitarian shopping goals: a decade later
E Bridges
Journal of Global Scholars of Marketing Science 28 (3), 282-290, 2018
192018
The system can't perform the operation now. Try again later.
Articles 1–20