| The strategy‐performance relationship revisited: The blessing and curse of the combination strategy JA Parnell, L Hershey International Journal of Commerce and Management 15 (1), 17-33, 2005 | 102 | 2005 |
| A case study using a patient satisfaction survey to improve the delivery and effectiveness of drug addiction treatment services: marketing implications and organizational impact B Hogan, L Hershey, S Ritchey Health marketing quarterly 24 (1-2), 93-106, 2008 | 17 | 2008 |
| Using the CPPD method of analysis for teaching case studies in the marketing management class L Hershey, S Walker Marketing Education Review 16 (2), 45-57, 2006 | 17 | 2006 |
| A comparison of the incidence of advertising strategies in business-related magazines: services versus goods KE Clow, DP Roy, LB Hershey Services Marketing Quarterly 23 (4), 65-80, 2002 | 16 | 2002 |
| Using the blackboard CMS to develop team work skills in undergraduate marketing principles class L Hershey, P Wood Academy of Educational Leadership Journal 15 (1), 57, 2011 | 15 | 2011 |
| The optimal rate of sales force turnover KM Dubas, L Hershey Allied Academies International Conference. Academy of Marketing Studies …, 2007 | 13 | 2007 |
| The role of sales presentations in developing customer relationships L Hershey Services Marketing Quarterly 26 (3), 41-53, 2005 | 13 | 2005 |
| A 50-State Review of Guardianship Laws: Specific Concerns for Special Needs Planning A Kelly, L Hershey, C Marsack-Topolewski Journal of Financial Service Professionals 75 (1), 59-79, 2021 | 12 | 2021 |
| Using a sponsorship to improve the success of blood drive donations B Hogan, L Hershey, R Hogan, C Callum Health Marketing Quarterly 24 (1-2), 51-61, 2008 | 12 | 2008 |
| Lexicon Rhetoricae: the narrative theory of Kenneth Burke and its application to marketing L Hershey, J Branch Qualitative Market Research: An International Journal 14 (2), 174-187, 2011 | 9 | 2011 |
| Breakeven and profitability analyses in marketing management using R software K Dubas, L Hershey, IP Nijhawan, R Mehta Innovative Marketing 7 (3), 51-61, 2011 | 8 | 2011 |
| A content analysis of service advertisements in business-related journals KE Clow, DP Roy, LB Hershey, D Baack American Marketing Association. Conference Proceedings 12, 399, 2001 | 8 | 2001 |
| Burke's Aristotelianism: Burke and Aristotle on form LB Eershey Rhetoric Society Quarterly 16 (3), 181-185, 1986 | 8 | 1986 |
| Enhancing information privacy and data sharing in a healthcare IT firm: The case of Ricerro communications W Chung, L Hershey Journal of Information Privacy and Security 8 (4), 56-78, 2012 | 7 | 2012 |
| Arguing literature: Some suggestions for the coaching and judging of the performance of literature in individual events L Hershey The Forensic of Pi Kappa Delta, 73 (1), 13-16, 1987 | 7 | 1987 |
| An evaluation of the walk-in and online counterparts of the leading US stores KM Dubas, L Hershey, SM Dubas Academy of Marketing Studies Journal 19 (1), 166, 2015 | 6 | 2015 |
| The 3D writing heuristic: A meta-teaching technique for improving business writing L Hershey Marketing Education Review 17 (1), 43-47, 2007 | 6 | 2007 |
| Shotokan karate as non-discursive intercultural exchange L Hershey Journal of Asian Martial Arts 3 (3), 53-61, 1994 | 5 | 1994 |
| Disabling ABLE: Five Possible Pitfalls When Implementing the ABLE Act L Hershey, A Kelly, B Abbey Journal of Financial Service Professionals 71 (2), 70-78, 2017 | 4 | 2017 |
| A PERFORMANCE-CENTERED APPROACH TO MARKETING EDUCATION. L Hershey Journal for Advancement of Marketing Education 1, 2001 | 4 | 2001 |
Annemarie M. KellyEastern Michigan UniversityVerified email at emich.edu
