Noha El-Bassiouny  نهى محمد هشام البسيونى
Noha El-Bassiouny نهى محمد هشام البسيونى
Professor of Marketing, German University in Cairo
Verified email at guc.edu.eg - Homepage
TitleCited byYear
The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers
N El-Bassiouny
Journal of Business Research 67 (2), 42-49, 2014
1022014
Effects of religiosity on consumer attitudes toward Islamic banking in Egypt
MMH Abou-Youssef, W Kortam, E Abou-Aish, N El-Bassiouny
International Journal of Bank Marketing 33 (6), 786-807, 2015
572015
The impact of corporate social responsibility initiatives on consumers' behavioural intentions in the Egyptian market
S Karem Kolkailah, E Abou Aish, N El‐Bassiouny
International Journal of Consumer Studies 36 (4), 369-384, 2012
422012
An introspect into the Islamic roots of CSR in the Middle East: the case of Savola Group in Egypt
M Darrag, N E-Bassiouny
Social Responsibility Journal 9 (3), 362-378, 2013
352013
Materialism in young consumers: An investigation of family communication patterns and parental mediation practices in Egypt
H Adib, N El-Bassiouny
Journal of Islamic Marketing 3 (3), 255-282, 2012
332012
Measuring Islamic-driven buyer behavioral implications: A proposed market-minded religiosity scale
M Abou-Youssef, W Kortam, E Abou-Aish, N El-Bassiouny
Journal of American Science 7 (8), 728-741, 2011
312011
Where is “Islamic marketing” heading?: A commentary on Jafari and Sandikci's (2015)“Islamic” consumers, markets, and marketing
N El-Bassiouny
Journal of Business Research 69 (2), 569-578, 2016
282016
The importance of character education for tweens as consumers: a conceptual model with prospects for future research
N El-Bassiouny, A Taher, EM Abou-Aish
Journal of Character Education 6 (2), 37, 2008
252008
Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt
H Hammad, N El-Bassiouny, P Paul, K Mukhopadhyay
Journal of Islamic Marketing 5 (3), 414-445, 2014
192014
An Empirical Assessment of the Relationship between Character/Ethics Education and Consumer Behavior at the Tweens Segment: The Case of Egypt
N El-Bassiouny, A Taher, E Abou-Aish
Young Consumers, 2009
162009
Evidence-Based Design and Transformative Service Research application for achieving sustainable healthcare services: A developing country perspective
S Hamed, N El-Bassiouny, A Ternès
Journal of cleaner production 140, 1885-1892, 2017
92017
Communicating social and religious values through visual arts in the aftermath of a revolution: Historical and contemporary analogies
S Hamed, N El-Bassiouny
Journal of Islamic Marketing 4 (1), 51-63, 2013
72013
Diversity, corporate governance and CSR reporting: A comparative analysis between top-listed firms in Egypt, Germany and the USA
D El-Bassiouny, N El-Bassiouny
Management of Environmental Quality: An International Journal 30 (1), 116-136, 2019
62019
An Islamic macromarketing perspective on sustainability
NM El-Bassiouny, JAJ Wilson, S Esmat
Journal of Islamic Marketing 8 (2), 187-203, 2017
62017
Corporate Social Responsibility (CSR) Communication Patterns in an Emerging Market: An Exploratory Study
N El-Bassiouny, M Darrag, N Zahran
Journal of Organizational Change Management, 2018
42018
Evidence-based design and transformative service research for the healthcare in hospitals: Setting the research agenda
S Hamed, N El-Bassiouny, A Ternès
International Journal of Pharmaceutical and Healthcare Marketing 10 (2), 214-229, 2016
42016
The many facets of sustainable consumption, anti-consumption, and emotional brand attachment in Egypt
Y Shaban, N El-Bassiouny
African Journal of Business and Economic Research 12 (1), 163-204, 2017
32017
What potentials does Islamic micro-credit have? An empirical investigation in the Egyptian context
R El Ebrashi, R Salem, D El Kayaly, N El-Bassiouny
Journal of Islamic Marketing 9 (2), 305-328, 2018
22018
The Hijabi self: Authenticity and transformation in the hijab fashion phenomenon
N El-Bassiouny
Journal of Islamic Marketing 9 (2), 296-304, 2018
22018
A Rhetoric on Diversity and Marketing Theory: How Does Islam Fit?
N El-Bassiouny
El-Gohary, H. and Eid, R. (ed) Emerging Research on Islamic Marketing and …, 2014
22014
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