Noha El-Bassiouny  نهى محمد هشام البسيونى
Noha El-Bassiouny نهى محمد هشام البسيونى
Professor of Marketing, German University in Cairo
Verified email at guc.edu.eg - Homepage
Title
Cited by
Cited by
Year
Effects of religiosity on consumer attitudes toward Islamic banking in Egypt
MMH Abou-Youssef, W Kortam, E Abou-Aish, N El-Bassiouny
International Journal of Bank Marketing, 2015
1752015
The one-billion-plus marginalization: Toward a scholarly understanding of Islamic consumers
N El-Bassiouny
Journal of Business Research 67 (2), 42-49, 2014
1712014
The impact of corporate social responsibility initiatives on consumers' behavioural intentions in the Egyptian market
S Karem Kolkailah, E Abou Aish, N El‐Bassiouny
International Journal of Consumer Studies 36 (4), 369-384, 2012
732012
Measuring Islamic-driven buyer behavioral implications: A proposed market-minded religiosity scale
M Abou-Youssef, W Kortam, E Abou-Aish, N El-Bassiouny
Journal of American Science 7 (8), 728-741, 2011
652011
Where is “Islamic marketing” heading?: A commentary on Jafari and Sandikci's (2015)“Islamic” consumers, markets, and marketing
N El-Bassiouny
Journal of Business Research 69 (2), 569-578, 2016
632016
An introspect into the Islamic roots of CSR in the Middle East: the case of Savola Group in Egypt
M Darrag, E Noha
Social Responsibility Journal, 2013
612013
Diversity, corporate governance and CSR reporting: A comparative analysis between top-listed firms in Egypt, Germany and the USA
D El-Bassiouny, N El-Bassiouny
Management of Environmental Quality: An International Journal, 2019
532019
Materialism in young consumers: An investigation of family communication patterns and parental mediation practices in Egypt
H Adib, N El‐Bassiouny
Journal of Islamic Marketing, 2012
472012
Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt
H Hammad, N El-Bassiouny, P Paul, K Mukhopadhyay
Journal of Islamic Marketing, 2014
432014
The moderating role of governmental support in the relationship between entrepreneurship and economic growth: A study on the GCC countries
M Saberi, A Hamdan
Journal of Entrepreneurship in Emerging Economies, 2019
352019
The importance of character education for tweens as consumers
N El-Bassiouny, A Taher, EM Abou-Aish
Journal of Research in Character Education 6 (2), 1-22, 2008
332008
An Empirical Assessment of the Relationship between Character/Ethics Education and Consumer Behavior at the Tweens Segment: The Case of Egypt
N El-Bassiouny, A Taher, E Abou-Aish
Young Consumers, 2009
242009
Corporate Social Responsibility (CSR) Communication Patterns in an Emerging Market: An Exploratory Study
N El-Bassiouny, M Darrag, N Zahran
Journal of Organizational Change Management, 2018
222018
Evidence-Based Design and Transformative Service Research application for achieving sustainable healthcare services: A developing country perspective
S Hamed, N El-Bassiouny, A Ternès
Journal of Cleaner Production 140, 1885-1892, 2017
212017
The Hijabi self: authenticity and transformation in the Hijab fashion phenomenon
N El-Bassiouny
Journal of Islamic Marketing, 2018
202018
An Islamic macromarketing perspective on sustainability
NM El-Bassiouny, JAJ Wilson, S Esmat
Journal of Islamic Marketing, 2017
182017
Islamic tourism: Management of travel destinations
A Jamal, K Griffin, R Raj
CABI, 2018
142018
Marketing and the Sustainable Development Goals (SDGs): A Review and Research Agenda
Y Anwar, N El-Bassiouny
The Future of the UN Sustainable Development Goals, 187-207, 2020
132020
What potentials does Islamic micro-credit have? An empirical investigation in the Egyptian context
R El Ebrashi, R Salem, D El Kayaly, N El-Bassiouny
Journal of Islamic Marketing, 2018
112018
The many facets of sustainable consumption, anti-consumption, and emotional brand attachment in Egypt
Y Shaban, N El-Bassiouny
African Journal of Business and Economic Research 12 (1), 163-204, 2017
112017
The system can't perform the operation now. Try again later.
Articles 1–20