| Building organizational capabilities for managing economic crisis: The role of market orientation and strategic flexibility R Grewal, P Tansuhaj Journal of marketing 65 (2), 67-80, 2001 | 1922 | 2001 |
| Multicollinearity and measurement error in structural equation models: Implications for theory testing R Grewal, JA Cote, H Baumgartner Marketing science 23 (4), 519-529, 2004 | 1715 | 2004 |
| Shaping up for e-commerce: institutional enablers of the organizational assimilation of web technologies D Chatterjee, R Grewal, V Sambamurthy MIS quarterly, 65-89, 2002 | 1420 | 2002 |
| Location, location, location: How network embeddedness affects project success in open source systems R Grewal, GL Lilien, G Mallapragada Management science 52 (7), 1043-1056, 2006 | 736 | 2006 |
| The role of the institutional environment in marketing channels R Grewal, R Dharwadkar Journal of marketing 66 (3), 82-97, 2002 | 734 | 2002 |
| Information technology competencies, organizational agility, and firm performance: Enabling and facilitating roles A Chakravarty, R Grewal, V Sambamurthy Information systems research 24 (4), 976-997, 2013 | 710 | 2013 |
| Washing away your sins? Corporate social responsibility, corporate social irresponsibility, and firm performance C Kang, F Germann, R Grewal Journal of marketing 80 (2), 59-79, 2016 | 673 | 2016 |
| Satisfaction strength and customer loyalty M Chandrashekaran, K Rotte, SS Tax, R Grewal Journal of marketing research 44 (1), 153-163, 2007 | 646 | 2007 |
| An investigation into the antecedents of organizational participation in business-to-business electronic markets R Grewal, JM Comer, R Mehta Journal of Marketing 65 (3), 17-33, 2001 | 595 | 2001 |
| Strategic responses to new technologies and their impact on firm performance RP Lee, R Grewal Journal of Marketing 68 (4), 157-171, 2004 | 478 | 2004 |
| The role of relational knowledge stores in interfirm partnering JL Johnson, RS Sohi, R Grewal Journal of Marketing 68 (3), 21-36, 2004 | 472 | 2004 |
| The chief marketing officer matters! F Germann, P Ebbes, R Grewal Journal of Marketing 79 (3), 1-22, 2015 | 446 | 2015 |
| Incentive-aligned conjoint analysis M Ding, R Grewal, J Liechty Journal of marketing research 42 (1), 67-82, 2005 | 426 | 2005 |
| The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership R Grewal, R Mehta, FR Kardes Journal of economic psychology 21 (3), 233-252, 2000 | 425 | 2000 |
| Early-entrant advantage, word-of-mouth communication, brand similarity, and the consumer decision-making process R Grewal, TW Cline, A Davies Journal of Consumer Psychology 13 (3), 187-197, 2003 | 392 | 2003 |
| The timing of repeat purchases of consumer durable goods: The role of functional bases of consumer attitudes R Grewal, R Mehta, FR Kardes Journal of Marketing Research 41 (1), 101-115, 2004 | 388 | 2004 |
| Embeddedness of organizational capabilities R Grewal, RJ Slotegraaf Decision Sciences 38 (3), 451-488, 2007 | 290 | 2007 |
| Effects of customer and innovation asset configuration strategies on firm performance E Fang, RW Palmatier, R Grewal Journal of marketing research 48 (3), 587-602, 2011 | 278 | 2011 |
| Business-to-business buying: Challenges and opportunities R Grewal, GL Lilien, S Bharadwaj, P Jindal, U Kayande, RF Lusch, ... Customer needs and Solutions 2, 193-208, 2015 | 237 | 2015 |
| Customer satisfaction heterogeneity and shareholder value R Grewal, M Chandrashekaran, AV Citrin Journal of Marketing Research 47 (4), 612-626, 2010 | 227 | 2010 |
