Noel Albert
Noel Albert
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When consumers love their brands: Exploring the concept and its dimensions
N Albert, D Merunka, P Valette-Florence
Journal of Business research 61 (10), 1062-1075, 2008
The role of brand love in consumer-brand relationships
N Albert, D Merunka
Journal of Consumer Marketing 30 (3), 258-266, 2013
Brand passion: Antecedents and consequences
N Albert, D Merunka, P Valette-Florence
Journal of Business Research 66 (7), 904-909, 2013
The feeling of love toward a brand: Concept and measurement
N Albert, D Merunka, P Valette-Florence
ACR North American Advances, 2009
Measuring the love feeling for a brand using interpersonal love items
N Albert, P Valette-Florence
Journal of Marketing development and Competitiveness 5 (1), 57-63, 2010
From endorsement to celebrity co-branding: Personality transfer
L Ambroise, G Pantin-Sohier, P Valette-Florence, N Albert
Journal of brand management 21 (4), 273-285, 2014
Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?
N Albert, L Ambroise, P Valette-Florence
Journal of Business Research 81, 96-106, 2017
Brand love: conceptualization and measurement
N Albert, D Merunka, P Valette-Florence
ANZMAC, Sydney-Australia, 2008
Strong reciprocity in consumer boycotts
T Hahn, N Albert
Journal of Business Ethics 145 (3), 509-524, 2017
Le scepticisme du consommateur face à la publicité: définition conceptuelle et proposition de mesure
J Boyer, N Albert, PV Florence
HAL Post-Print, 2006
A synthesis of the consumer-brand relationship domain: using text mining to track research streams, describe their emotional associations, and identify future research priorities
N Albert, M Thomson
Journal of the Association for Consumer Research 3 (2), 130-146, 2018
Conceptualizing and measuring consumers’ love towards their brands
N Albert, DR Merunka, P Florence-Valette
Society for Marketing Advances Proceedings, 108-111, 2008
Passion for the brand and consumer brand relationships
N Albert, D Merunka, P Valette-Florence
Australian & New Zealand Marketing Academy Meeting, 2010
Celebrity endorsement: Conceptual clarifications, critical review, and future research perspectives
L Ambroise, N Albert
Recherche et Applications en Marketing (English Edition) 35 (2), 97-122, 2020
Are global brands trustworthy? The role of brand affect, brand innovativeness, and consumer ethnocentrism
R Huaman-Ramirez, N Albert, D Merunka
European Business Review, 2019
Le sentiment d'amour pour une marque: déterminants et pertinence managériale
N Albert
Management Avenir, 71-89, 2014
Développement et validation de deux nouvelles échelles de mesure de l'amour pour une marque
N Albert, D Merunka, P Valette-Florence
innovations, 109-129, 2010
L'amour d'un consommateur pour une marque: dimensions exploratoires
N Albert, P Valette-Florence
Marché et organisations, 115-145, 2010
Le sentiment d'amour pour une marque: conceptualisation, mesure et applications
N Albert
Grenoble 2, 2009
Consumer involvement with corporate ads vs product ads: a cross-national study
R Ashraf, N Albert, D Merunka, MA Khan
Asia Pacific Journal of Marketing and Logistics, 2019
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Artikelen 1–20