| An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation C Vallaster, S Von Wallpach Journal of Business Research 66 (9), 1505-1515, 2013 | 434 | 2013 |
| Multi‐method research on consumer–brand associations: Comparing free associations, storytelling, and collages O Koll, S Von Wallpach, M Kreuzer Psychology & Marketing 27 (6), 584-602, 2010 | 247 | 2010 |
| Performing identities: Processes of brand and stakeholder identity co-construction S Von Wallpach, A Hemetsberger, P Espersen Journal of Business Research 70, 443-452, 2017 | 159 | 2017 |
| Conceptualizing unconventional luxury TU Thomsen, J Holmqvist, S von Wallpach, A Hemetsberger, RW Belk Journal of Business Research 116, 441-445, 2020 | 129 | 2020 |
| Co-creating stakeholder and brand identities: Introduction to the special section S Von Wallpach, B Voyer, M Kastanakis, H Mühlbacher Journal of Business Research 70, 395-398, 2017 | 125 | 2017 |
| My little luxury’: a consumer-centred, experiential view M Bauer, S von Wallpach, A Hemetsberger Marketing Journal of Research and Management 1 (11), 57-67, 2011 | 102 | 2011 |
| Moments of luxury–A qualitative account of the experiential essence of luxury S von Wallpach, A Hemetsberger, TU Thomsen, RW Belk Journal of Business Research 116, 491-502, 2020 | 97 | 2020 |
| Constructing personas: How high-net-worth social media influencers reconcile ethicality and living a luxury lifestyle M Leban, TU Thomsen, S von Wallpach, BG Voyer Journal of Business Ethics 169 (2), 225-239, 2021 | 96 | 2021 |
| How the refugee crisis impacts the decision structure of tourists: A cross-country scenario study S Zenker, S von Wallpach, E Braun, C Vallaster Tourism Management 71, 197-212, 2019 | 95 | 2019 |
| Intended brand associations: Do they really drive consumer response? O Koll, S von Wallpach Journal of Business Research 67 (7), 1501-1507, 2014 | 89 | 2014 |
| 'Because I'm Worth It'-Luxury and the Construction of Consumers' Selves. A Hemetsberger, S Von Wallpach, M Bauer Advances in consumer research 40, 2012 | 89 | 2012 |
| Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors S Von Wallpach, M Kreuzer Journal of Business Research 66 (9), 1325-1331, 2013 | 79 | 2013 |
| One brand perception? Or many? The heterogeneity of intra‐brand knowledge O Koll, S von Wallpach Journal of Product & Brand Management 18 (5), 338-345, 2009 | 79 | 2009 |
| The interplay between urban policies and grassroots city brand co-creation and co-destruction during the refugee crisis: Insights from the city brand Munich (Germany) C Vallaster, S Von Wallpach, S Zenker Cities 80, 53-60, 2018 | 70 | 2018 |
| The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations M Prince, A Yaprak, M Cleveland, MAP Davies, A Josiassen, ... International Marketing Review 37 (6), 1013-1049, 2020 | 69 | 2020 |
| Brand management: Unveiling the delusion of control S Wider, S von Wallpach, H Mühlbacher European Management Journal 36 (3), 301-305, 2018 | 64 | 2018 |
| Home in the re-making: Immigrants' transcultural experiencing of home M Kreuzer, H Mühlbacher, S von Wallpach Journal of Business Research 91, 334-341, 2018 | 49 | 2018 |
| Brand strategy co-creation in a nonprofit context: A strategy-as-practice approach C Vallaster, S Von Wallpach Nonprofit and Voluntary Sector Quarterly 47 (5), 984-1006, 2018 | 42 | 2018 |
| Chapter 8 Enacted internal branding: Theory, practice, and an experiential learning case study of an Austrian B2B company S Von Wallpach, AG Woodside Business-To-Business Brand Management: Theory, Research and Executivecase …, 2009 | 25 | 2009 |
| Making a difference: Thoughts on management scholarship from the editorial team M Kastanakis, S Robinson, Y Tsalavoutas, M Fernando, C Jonczyk, ... European Management Journal 37 (3), 245-250, 2019 | 24 | 2019 |
