| Brand diagnostics: Mapping branding effects using consumer associative networks GR Henderson, D Iacobucci, BJ Calder European Journal of Operational Research 111 (2), 306-327, 1998 | 376 | 1998 |
| Courting customers: Assessing consumer racial profiling and other marketplace discrimination AMG Harris, GR Henderson, JD Williams Journal of Public Policy & Marketing 24 (1), 163-171, 2005 | 213 | 2005 |
| The global hip-hop Diaspora: Understanding the culture CM Motley, GR Henderson Journal of Business Research 61 (3), 243-253, 2008 | 170 | 2008 |
| Using network analysis to understand brands GR Henderson, D Iacobucci, BJ Calder Advances in Consumer Research 29 (1), 397-405, 2002 | 122 | 2002 |
| Operationalizing critical race theory in the marketplace SM Poole, SA Grier, KD Thomas, F Sobande, AE Ekpo, LT Torres, ... Journal of Public Policy & Marketing 40 (2), 126-142, 2021 | 90 | 2021 |
| Networks Analysis and Brand-Switching Behavior: The Ehrenberg Automobile Data D Iacobucci, G Henderson, A Marcati, JE Chang Networks in Marketing, Dawn Iacobucci, ed. Thousand Oaks: Sage Publishing, 1996 | 83* | 1996 |
| Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being E Kipnis, AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, ... Journal of Business Research 66 (8), 1186-1194, 2013 | 75 | 2013 |
| Toward intercultural competency in multicultural marketplaces C Demangeot, NR Adkins, RD Mueller, GR Henderson, NS Ferguson, ... Journal of Public Policy & Marketing 32 (1_suppl), 156-164, 2013 | 74 | 2013 |
| Beyond poverty: Social justice in a global marketplace L Scott, JD Williams, SM Baker, J Brace-Govan, H Downey, AM Hakstian, ... Journal of Public Policy & Marketing 30 (1), 39-46, 2011 | 69 | 2011 |
| Consumer racial profiling: Bigotry goes to market JD Williams, GR Henderson, AM Harris The New Crisis 108 (6), 22-24, 2001 | 66 | 2001 |
| Exploring collective memories associated with African-American advertising memorabilia--The good, the bad, and the ugly CM Motley, GR Henderson, SM Baker Journal of Advertising 32 (1), 47-57, 2003 | 65 | 2003 |
| Consumer empowerment in multicultural marketplaces: Navigating multicultural identities to reduce consumer vulnerability AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, GR Henderson, ... Journal of Research for Consumers 19, 1-13, 2011 | 64 | 2011 |
| From exclusion to inclusion: An introduction to the special issue on marketplace diversity and inclusion GR Henderson, JD Williams Journal of Public Policy & Marketing 32 (special issue), 1-5, 2013 | 54 | 2013 |
| Weight Loss Through Virtual Support Communities: A Role for Identity-based Motivation in Public Commitment TW Bradford, S Grier, GR Henderson Journal of Interactive Marketing 40, 9-23, 2017 | 52 | 2017 |
| From despicable to collectible: The evolution of collective memories for and the value of black advertising memorabilia SM Baker, CM Motley, GR Henderson Journal of advertising 33 (3), 37-50, 2004 | 50 | 2004 |
| Consumer Equality: Race and the American Marketplace: Race and the American Marketplace GR Henderson, AM Hakstian, JD Williams ABC-CLIO, 2016 | 49* | 2016 |
| Discrimination and Injustice in the Marketplace JD Williams, GR Henderson Transformative consumer research for personal and collective well-being, 171-189, 2012 | 49 | 2012 |
| As worlds collide: The role of marketing management in customer-to-customer interactions AE Ekpo, BK Riley, KD Thomas, Z Yvaire, GR Henderson, II Muñoz Journal of Business Research 68 (1), 119-126, 2015 | 42 | 2015 |
| Omission and commission as marketplace trauma AM Bennett, SM Baker, S Cross, JP James, G Bartholomew, AE Ekpo, ... Journal of Public Policy & Marketing 35 (2), 280-291, 2016 | 36 | 2016 |
| Diversity and consumer behavior GR Henderson, T Rank-Christman Current Opinion in Psychology 10, 148-153, 2016 | 31 | 2016 |
JD WilliamsUniversidad de las fuerzas armadasVerified email at espe.edu.ec
