Older Adults Shopping Online: A Fad or a Trend? A Kovalenko The impact of COVID-19 on e-commerce, 67-80, 2021 | 15 | 2021 |
Student preferences for slogans of higher-education institutions A Kovalenko Corporate Communications: An International Journal 24 (4), 653-669, 2019 | 2 | 2019 |
Risky products in movies: a special type of the embedded message requiring special treatment? A Kovalenko, B Wooliscroft International Journal of Nonprofit and Voluntary Sector Marketing 17 (4 …, 2012 | 2 | 2012 |
Was Vicary right, and why should macromarketers care? Is there systematic subliminal promotion? B Wooliscroft, D Weinhold, A Kovalenko 37th Macromarketing Conference 13, 86, 2012 | 1 | 2012 |
The Challenges of Facilitating Critical Thinking Among Culturally Diverse Student Populations A Kovalenko, R Richards The Internationalization of Higher Education: Concepts, Cases, and …, 2023 | | 2023 |
Promoting cult of war in putin’s Russia A Kovalenko the 47th Annual Macromarketing Conference, 473-480, 2022 | | 2022 |
Understanding Critical Reflective Thinking through the Prism of Epistemology A Kovalenko The Asia Pacific Journal of Contemporary Education and Communication …, 2018 | | 2018 |
Challenges in Assessing Effectiveness of Cultural Appeals in Marketing for Higher Education A Kovalenko Macromarketing Conference 2018, 921-925, 2018 | | 2018 |
The Impact of Cultural Values on Students’ Preferences for Slogans of Higher-Education Institutions A Kovalenko Macromarketing Conference 2018, 698-704, 2018 | | 2018 |
Assessing Effectiveness of Slogans of Tertiary Institutions A Kovalenko ANZMAC 2017 Marketing for Impact - Proceedings, 468-471, 2017 | | 2017 |
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing A Kovalenko University of Otago, 2013 | | 2013 |