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Andriy Kovalenko
Andriy Kovalenko
Toi Ohomai Institute of Technology
Verified email at toiohomai.ac.nz
Title
Cited by
Cited by
Year
Older Adults Shopping Online: A Fad or a Trend?
A Kovalenko
The impact of COVID-19 on e-commerce, 67-80, 2021
152021
Student preferences for slogans of higher-education institutions
A Kovalenko
Corporate Communications: An International Journal 24 (4), 653-669, 2019
22019
Risky products in movies: a special type of the embedded message requiring special treatment?
A Kovalenko, B Wooliscroft
International Journal of Nonprofit and Voluntary Sector Marketing 17 (4 …, 2012
22012
Was Vicary right, and why should macromarketers care? Is there systematic subliminal promotion?
B Wooliscroft, D Weinhold, A Kovalenko
37th Macromarketing Conference 13, 86, 2012
12012
The Challenges of Facilitating Critical Thinking Among Culturally Diverse Student Populations
A Kovalenko, R Richards
The Internationalization of Higher Education: Concepts, Cases, and …, 2023
2023
Promoting cult of war in putin’s Russia
A Kovalenko
the 47th Annual Macromarketing Conference, 473-480, 2022
2022
Understanding Critical Reflective Thinking through the Prism of Epistemology
A Kovalenko
The Asia Pacific Journal of Contemporary Education and Communication …, 2018
2018
Challenges in Assessing Effectiveness of Cultural Appeals in Marketing for Higher Education
A Kovalenko
Macromarketing Conference 2018, 921-925, 2018
2018
The Impact of Cultural Values on Students’ Preferences for Slogans of Higher-Education Institutions
A Kovalenko
Macromarketing Conference 2018, 698-704, 2018
2018
Assessing Effectiveness of Slogans of Tertiary Institutions
A Kovalenko
ANZMAC 2017 Marketing for Impact - Proceedings, 468-471, 2017
2017
Disclosure of the Persuasive Intent behind the Placement of Risky Products in Movies: Consequences for Cognitive and Affective Processing
A Kovalenko
University of Otago, 2013
2013
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