| Information system acceptance and user satisfaction: The mediating role of trust ES Kassim, SFAK Jailani, H Hairuddin, NH Zamzuri Procedia-Social and Behavioral Sciences 57, 412-418, 2012 | 128 | 2012 |
| The role of cognitive styles in influencing the users’ satisfaction on e-learning system NH Zamzuri, M Shahrom, ES Kasim, HM Nasir, MN Mamat Procedia-Social and Behavioral Sciences 67, 427-435, 2012 | 29 | 2012 |
| Environmental issues in meeting, incentive, convention and exhibition (MICE) tourism sector NH Zamzuri, KW Awang, Z Samdin The 2nd International Conference on Business, Economics and Tourism …, 2011 | 24 | 2011 |
| Entertainment gratification, informative gratification, web irritation and self-efficacy as motivational factors to online shopping intention NH Zamzuri, ES Kassim, M Shahrom, N Humaidi Management & Accounting Review (MAR) 17 (3), 95-108, 2018 | 19 | 2018 |
| Internationalisation process of medical tourism industry in Malaysia, a sequential approach N Yusof, H Rosnan, NH Zamzuri Revista Publicando 6 (19), 448-462, 2019 | 16 | 2019 |
| Strategies for sustainable social commerce: The roles of customer focus, innovative business model, legality and trust ES Kassim, AK Othman, NH Zamzuri Inf. J 19, 2907-2912, 2016 | 16 | 2016 |
| The role of cognitive styles in investigating E-learning usability NH Zamzuri, ES Kassim, M Shahrom 2010 International Conference on e-Education, e-Business, e-Management and e …, 2010 | 16 | 2010 |
| A captology study on behavior model for persuasive ubiquitous technology M Shahrom, ES Kassim, N Humaidi, NH Zamzuri International Conference on Persuasive Technology 1, 2014 | 10 | 2014 |
| The best practice of marketing strategies for the Malaysian business event industry from experts' perspective MN Hazira, EN Alagas, M Amin, NH Zamzuri, MM Zairul Journal of Hospitality and Tourism Insights 5 (2), 413-434, 2022 | 7 | 2022 |
| A social innovation model for sustainable development: A case study of a Malaysian entrepreneur cooperative (KOKULAC) ES Kassim, NH Zamzuri, SA Jalil, S Mohamed Salleh, A Mohamad, ... Administrative Sciences 12 (3), 103, 2022 | 6 | 2022 |
| Fostering digital entrepreneurship capabilities at rural schools: A malaysian case study SAM Ali, ES Kassim, M Shahrom, N Humaidi, NH Zamzuri Malaysian Journal of Consumer and Family Economics 24 (2020), 243-260, 2020 | 6 | 2020 |
| Event sustainability practices among professonal company organizers: An exploratory study NH Zamzuri, KW Awang, YA Aziz, Z Samdin Sains Humanika 64 (2), 2013 | 6 | 2013 |
| Ecological Problem Behind Marine Tourism in Karimunjawa: A Threat to Local Community? A Wijaya, SE Pramono, IS Melati, NH Zamzuri, MH Hanafiah 6th International Conference on Education & Social Sciences (ICESS 2021), 43-46, 2021 | 5 | 2021 |
| Accessing Sustainable Rural Tourism: A Qualitative Analysis of Gomantong Cave, Sabah KW Awang, M Aslam, NH Zamzuri, AA Gani Advanced Science Letters 23 (9), 8047-8050, 2017 | 5 | 2017 |
| Pahang food terminologies: young generations’ understanding and usage K Mohamad Abdullah, FH Ismail, NH Zamzuri, SA Abdul Aziz, ... Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 12 (1), 1-9, 2020 | 4 | 2020 |
| Social commerce in the digital age: Analysis of adoption differences among consumers in Malaysia and Nepal ES Kassim, RK Bhattarai, NH Zamzuri, AK Othman Pertanika Journal of Social Sciences and Humanities 25, 309-317, 2017 | 4 | 2017 |
| E-learning use among academics: Motivations and cognitive style ES Kassim, NH Zamzuri, M Shahrom, HM Nasir Proceeding of the 3rd International Conference on Information and …, 2010 | 4 | 2010 |
| Theoretizing A New Sustainable Business Event: Extension of Mair and Jago Model NH Zamzuri, KW Awang, YA Aziz, Z Samdin | 4* | |
| Reframing Indigenous tourism entrepreneurial personality, experience, sense of community and challenges in community-based tourism-related business MH Hanafiah, NH Zamzuri, TIST Sharif, B Chartrungruang Journal of Enterprising Communities: People and Places in the Global Economy …, 2024 | 3 | 2024 |
| Toward the Community-based Sustainable Marine Tourism: Identifying the Impact of Tourism Development in Karimunjawa Island A Wijaya, SE Pramono, IS Melati, NH Zamzuri, MH Hanafiah, AR Ghazal International Journal of Academic Research in Business and Social Sciences …, 2021 | 3 | 2021 |
Hairi ZamzuriUniversiti Teknologi MalaysiaVerified email at utm.my
Hairi ZamzuriUniversiti Teknologi MalaysiaVerified email at utm.my