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Eric Greenleaf
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Play as a consumption experience: The roles of emotions, performance, and personality in the enjoyment of games
MB Holbrook, RW Chestnut, TA Oliva, EA Greenleaf
Journal of consumer research 11 (2), 728-739, 1984
10091984
Reasons for substantial delay in consumer decision making
EA Greenleaf, DR Lehmann
Journal of Consumer Research 22 (2), 186-199, 1995
7151995
Divide and prosper: consumers’ reactions to partitioned prices
VG Morwitz, EA Greenleaf, EJ Johnson
Journal of marketing research 35 (4), 453-463, 1998
6881998
Measuring extreme response style
EA Greenleaf
Public Opinion Quarterly 56 (3), 328-351, 1992
5341992
The impact of reference price effects on the profitability of price promotions
EA Greenleaf
Marketing science 14 (1), 82-104, 1995
4801995
Ratios in proportion: what should the shape of the package be?
P Raghubir, EA Greenleaf
Journal of Marketing 70 (2), 95-107, 2006
4282006
Improving rating scale measures by detecting and correcting bias components in some response styles
EA Greenleaf
Journal of Marketing Research 29 (2), 176-188, 1992
3831992
The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing
EA Greenleaf, EJ Johnson, VG Morwitz, E Shalev
Journal of Consumer Psychology 26 (1), 105-124, 2016
191*2016
The impact of discrete bidding and bidder aggressiveness on sellers' strategies in open English auctions: Reserves and covert shilling
AR Sinha, EA Greenleaf
Marketing Science 19 (3), 244-265, 2000
1022000
Auctions: Research opportunities in marketing
D Chakravarti, E Greenleaf, A Sinha, A Cheema, JC Cox, D Friedman, ...
Marketing Letters 13, 281-296, 2002
1002002
Reserves, regret, and rejoicing in open English auctions
EA Greenleaf
Journal of Consumer Research 31 (2), 264-273, 2004
812004
Decision and consumption satisfaction: Implications for channel relations
GJ Fitzsimons, EA Greenleaf, DR Lehmann
Marketing Studies Center Working Paper Series 313, 1997
771997
Economics, psychology, and social dynamics of consumer bidding in auctions
A Cheema, PTLP Leszczyc, R Bagchi, RP Bagozzi, JC Cox, UM Dholakia, ...
Marketing Letters 16, 401-413, 2005
672005
Competition between auctions
E Haruvy, PTL Popkowski Leszczyc, O Carare, JC Cox, EA Greenleaf, ...
Marketing Letters 19, 431-448, 2008
592008
Using single-neuron recording in marketing: opportunities, challenges, and an application to fear enhancement in communications
M Cerf, E Greenleaf, T Meyvis, VG Morwitz
Journal of Marketing Research 52 (4), 530-545, 2015
482015
Guarantees in auctions: the auction house as negotiator and managerial decision maker
EA Greenleaf, AG Rao, AR Sinha
Management Science 39 (9), 1130-1145, 1993
441993
Using connoisseurs to predict mass tastes
RM Schindler, MB Holbrook, EA Greenleaf
Marketing Letters 1, 47-54, 1989
361989
Examining medical decision making from a marketing perspective
B Kahn, E Greenleaf, J Irwin, A Isen, I Levin, M Luce, M Pontes, ...
Marketing Letters 8, 361-375, 1997
351997
Combining buy-in penalties with commissions at auction houses
EA Greenleaf, AR Sinha
Management science 42 (4), 529-540, 1996
271996
Geometry in the marketplace
E Greenleaf, P Raghubir
Visual Marketing, 125-154, 2007
222007
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