Hayley Cocker
Hayley Cocker
Senior Lecturer in Marketing, Lancaster University
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Cited by
Cited by
Charismatic authority and the YouTuber: Unpacking the new cults of personality
HL Cocker, J Cronin
Marketing Theory 17 (4), 455-472, 2017
A cultural exploration of consumers’ interactions and relationships with celebrities
EN Banister, HL Cocker
Journal of Marketing Management 30 (1-2), 1-29, 2014
Producing and consuming celebrity identity myths: unpacking the classed identities of Cheryl Cole and Katie Price
HL Cocker, EN Banister, MG Piacentini
Journal of Marketing Management 31 (5-6), 502-524, 2015
Managing collective effervescence:‘Zomsumption’and postemotional fandom
J Cronin, HL Cocker
Marketing Theory 19 (3), 281-299, 2019
Social Media Influencers & Transgressive Celebrity Endorsement in Consumption Community Contexts
H Cocker, R Mardon, K Daunt
European Journal of Marketing, 2021
Social belonging and the social collective: Understanding how processes shape youth markets
J Tinson, M Piacentini, P Nuttall, H Cocker
Marketing Theory 17 (2), 201-217, 2017
Managing dramaturgical dilemmas: youth drinking and multiple identities
H Cocker, M Piacentini, E Banister
European Journal of Marketing 52 (5/6), 1305-1328, 2018
The Dirty Pint: Consumption Objects in Young People's Extreme Alcohol Consumption and Enactment of Self
HL Cocker, EN Banister, MG Piacentini
Research in Consumer Behavior, 333-351, 2012
Toward a processual theory of transformation
JB Murray, Z Brokalaki, A Bhogal-Nair, A Cermin, J Chelekis, H Cocker, ...
Journal of Business Research 100, 319-326, 2019
Ethnic Identification: Capital and Distinction Among Second-Generation British Indians
A Pradhan, H Cocker, MK Hogg
Consumer Culture Theory, 85-101, 2019
Social Anchoring-An alternative understanding of migrant consumers' experiences
A Pradhan, H Cocker, M Hogg
Consumer Culture Theory Conference, 2019
Model Citizens Of The Empire: Mythology, Ethnic Identification, And British Indian Women
A Pradhan, H Cocker, MK Hogg
Association for Consumer Research Conference 2020, 2020
Performing identity–How British Asians acquire subcultural capital, build social capital, and gain distinction through Bollywood, music and dance
A Pradhan, H Cocker, M Hogg
2018 Consumer Culture Theory Conference, 2018
Wechat Brands: Communal Interaction and Brand Publicity in Chinese Social Media
Y Bai, X Zhao, H Cocker
ACR North American Advances, 2017
The Collective Coping Strategies of Vulnerable Consumers
P Nuttall, J Tinson, M Piacentini, H Cocker
ACR European Advances, 2013
Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community
R Mardon, H Cocker, K Daunt
Consumer Culture Theory Conference, 2019
Cognitive Polyphasia, Cultural Legitimacy, and Behavior Change: the Case of the Illicit Alcohol Market in Kenya
VN Mwangi, HL Cocker, MG Piacentini
Consumer Culture Theory, 103-117, 2019
Constructing and commodifying the tribal celebrity: A dramaturgical perspective
R Mardon, H Cocker, K Daunt
Blogger and Audience Engagement: A Performance Theory Perspective
Y Bai, X Zhao, H Cocker
ACR European Advances, 2018
Social representations and social conflict in the marketplace: The “war” against illicit alcohol in Kenya
V Mwangi, MG Piacentini, H Cocker
2018 AMA Winter Academic Conference, 2017
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