| Tweeting as a Marketing Tool–Field Experiment in the TV Industry S Gong, J Zhang, P Zhao, X Jiang Journal of Marketing Research, 2017 | 191 | 2017 |
| Polluted psyche: Is the effect of air pollution on unethical behavior more physiological or psychological? S Gong, JG Lu, JM Schaubroeck, Q Li, Q Zhou, X Qian Psychological science 31 (8), 1040-1047, 2020 | 78 | 2020 |
| 网络口碑决定产品命运吗——对线上图书评论的实证分析 龚诗阳， 刘霞， 刘洋， 赵平 南开管理评论, 118-128, 2012 | 66 | 2012 |
| How job autonomy promotes employee’s sustainable development? A moderated mediation model Q Zhou, Q Li, S Gong Sustainability 11 (22), 6445, 2019 | 54 | 2019 |
| How consumer confidence affects price conscious behavior: The roles of financial vulnerability and locus of control DP Hampson, S Gong, Y Xie Journal of Business Research 132, 693-704, 2021 | 49 | 2021 |
| 线上消费者评论如何影响产品销量?——基于在线图书评论的实证研究 龚诗阳， 刘霞， 赵平 中国软科学, 171-183, 2013 | 26 | 2013 |
| Marketing communication in the digital age: online ads, online WOM and mobile game adoptions S Gong, W Wang, Q Li Nankai Business Review International 10 (3), 382-407, 2019 | 25 | 2019 |
| Does online word-of-mouth determine product’s fate: An empirical analysis of online book reviews S Gong, X Liu, Y Liu, P Zhao Nankai Business Review 15 (4), 118-128, 2012 | 24 | 2012 |
| Rebuilding self-control after ego depletion: the role of positive emotions S Gong, Q Li Proceedings of the tenth international conference on management science and …, 2017 | 15 | 2017 |
| Tweets and sales S Gong, J Zhang, P Zhao, X Jiang Available at SSRN 2461370, 2014 | 12 | 2014 |
| 线上消费者评论如何影响产品销量 龚诗阳， 刘霞， 赵平 基于在线图书评论的实证研究, 2012 | 10* | 2012 |
| Impact of human capital investment on firm performance: an empirical study of Chinese industrial firms Q Li, X Qian, S Gong, Z Tao Proceedings of the Eighth International Conference on Management Science and …, 2014 | 9 | 2014 |
| 团队文化多样性对团队创新的影响及作用机制 李倩， 龚诗阳， 李超凡 心理科学进展 27 (9), 1521-1539, 2019 | 6 | 2019 |
| 数字化时代的营销沟通: 网络广告, 网络口碑与手机游戏销量 龚诗阳， 李倩， 赵平， 任紫微 南开管理评论 21 (2), 28-42, 2018 | 5 | 2018 |
| Genes and sales S Gong, Q Li, S Su, J Zhang Management Science, 2023 | 3 | 2023 |
| 在线社交对消费者需求的影响研究——基于网络视频产业的实证分析 龚诗阳， 李倩， 余承锬 中国软科学, 39-48, 2017 | 3 | 2017 |
| The impact of team cultural diversity on team innovation Q LI, S GONG, C LI Advances in Psychological Science 27 (9), 1521, 2019 | 2 | 2019 |
| How does group climate foster or hinder employee voice? A Cross-Level examination X Qian, Q Li, J Wang, S Gong, H Zhou Frontiers in Psychology 12, 609953, 2021 | 1 | 2021 |
| 企业的人力资本投资对绩效的影响——基于中国工业企业的实证研究 李倩， 龚诗阳， 姜博， 钱晓烨 投资研究, 81-95, 2015 | 1 | 2015 |
| Looking back is better than looking forward: visualization, temporal frames, and new product evaluation in China Y Zhou, Q Li, S Gong, DP Hampson, Z Liu Asian Business & Management 22 (3), 829-856, 2023 | | 2023 |
Juanjuan ZhangJohn D. C. Little Professor of Marketing, MITVerified email at mit.edu
