| Marketing strategy-performance relationship: an investigation of the empirical link in export market ventures ST Cavusgil, S Zou Journal of marketing 58 (1), 1-21, 1994 | 3860 | 1994 |
| The determinants of export performance: a review of the empirical literature between 1987 and 1997 S Zou, S Stan International marketing review 15 (5), 333-356, 1998 | 1950 | 1998 |
| The effects of customer participation in co-created service recovery B Dong, KR Evans, S Zou Journal of the academy of marketing science 36, 123-137, 2008 | 1181 | 2008 |
| The GMS: A broad conceptualization of global marketing strategy and its effect on firm performance S Zou, ST Cavusgil Journal of marketing 66 (4), 40-56, 2002 | 1177 | 2002 |
| Product and promotion adaptation in export ventures: an empirical investigation ST Cavusgil, S Zou, GM Naidu Journal of International Business Studies 24, 479-506, 1993 | 906 | 1993 |
| The EXPERF scale: a cross-national generalized export performance measure S Zou, CR Taylor, GE Osland Journal of international Marketing 6 (3), 37-58, 1998 | 837 | 1998 |
| The effect of export marketing capabilities on export performance: an investigation of Chinese exporters S Zou, E Fang, S Zhao Journal of International marketing 11 (4), 32-55, 2003 | 631 | 2003 |
| Antecedents and consequences of marketing dynamic capabilities in international joint ventures E Fang, S Zou Journal of International Business Studies 40, 742-761, 2009 | 564 | 2009 |
| Experiential and informational knowledge, architectural marketing capabilities, and the adaptive performance of export ventures: A cross‐national study NA Morgan, S Zou, DW Vorhies, CS Katsikeas Decision sciences 34 (2), 287-321, 2003 | 532 | 2003 |
| Global strategy: a review and an integrated conceptual framework S Zou, S Tamer Cavusgil European Journal of Marketing 30 (1), 52-69, 1996 | 370 | 1996 |
| Effect of customer participation on service outcomes: The moderating role of participation readiness B Dong, K Sivakumar, KR Evans, S Zou Journal of service research 18 (2), 160-176, 2015 | 325 | 2015 |
| The impact of industry concentration and firm location on export propensity and intensity: An empirical analysis of Chinese manufacturing firms H Zhao, S Zou Journal of International Marketing 10 (1), 52-71, 2002 | 319 | 2002 |
| Standardization of international marketing strategy by firms from a developing country S Zou, DM Andrus, DW Norvell International Marketing Review 14 (2), 107-123, 1997 | 319 | 1997 |
| Selecting international modes of entry and expansion GE Osland, CR Taylor, S Zou Marketing intelligence & planning 19 (3), 153-161, 2001 | 310 | 2001 |
| How sales controls affect job-related outcomes: the role of organizational sales-related psychological climate perceptions KR Evans, TD Landry, PC Li, S Zou Journal of the Academy of Marketing Science 35, 445-459, 2007 | 202 | 2007 |
| A transaction cost perspective on foreign market entry strategies of US and Japanese firms CR Taylor, S Zou, GE Osland Thunderbird International Business Review 40 (4), 389-412, 1998 | 175 | 1998 |
| The effects of e-commerce drivers on export marketing strategy G Gregory, M Karavdic, S Zou Journal of International Marketing 15 (2), 30-57, 2007 | 174 | 2007 |
| The effects of absorptive and joint learning on the instability of international joint ventures in emerging economies E Fang, S Zou Journal of International Business Studies 41, 906-924, 2010 | 172 | 2010 |
| Foreign market entry strategies of Japanese MNCs CR Taylor, S Zou, GE Osland International marketing review 17 (2), 146-163, 2000 | 169 | 2000 |
| Advertising standardization's positive impact on the bottom line: a model of when and how standardization improves financial and strategic performance S Okazaki, CR Taylor, S Zou Journal of Advertising 35 (3), 17-33, 2006 | 166 | 2006 |
