| “Just be there” Social media presence, interactivity, and responsiveness, and their impact on B2B relationships M Karampela, E Lacka, G McLean European Journal of Marketing 54 (6), 1281-1303, 2020 | 69 | 2020 |
| Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda M Ghorbani, M Karampela, A Tonner International Journal of Consumer Studies 46 (5), 1960-1991, 2022 | 43 | 2022 |
| Crafting growth together S Dodd, J Wilson, M Karampela, M Danson Entrepreneurship & Regional Development 33 (9-10), 789-815, 2021 | 21 | 2021 |
| When opposites attract? Exploring the existence of complementarity in self‐brand congruence processes M Karampela, A Tregear, J Ansell, S Dunnett Psychology & Marketing 35 (8), 573-585, 2018 | 19 | 2018 |
| Investigating the interplay of device type, product familiarity, and shopping motivations on the accuracy of product size estimations in e‐commerce settings S Chung, M Karampela Psychology & Marketing 38 (9), 1498-1512, 2021 | 11 | 2021 |
| The role of social media presence, responsiveness, and interactivity in enhancing key relationship strength indicators within B2B contexts: the customer's perspective M Karampela, E Lacka, G McLean European Marketing Academy Conference 2018, 1-7, 2018 | 5 | 2018 |
| ‘Craft’as a Contested Term: Revealing Meaning among Consumers in the Context of the Craft-brewing Industry from Authenticity Perspective in the UK N Waehning, M Karampela, J Pesonen The Organization of Craft Work, 153-175, 2018 | 4 | 2018 |
| Exploring the antecedents to the online customer engagement behaviours; sharing, learning & endorsing TA Goddard, A Wilson, M Karampela European Marketing Academy Conference 2018, 2018 | 4 | 2018 |
| The role of perceived risk and device type in online crowdfunding decisions S Chung, M Karampela 2021 Association for Consumer Research conference, 2021 | 2 | 2021 |
| 'Craft'as a contested term: authenticity and meaning among British beer consumers N Waehning, M Karampela, J Pesonen CRC Press, 2018 | 2 | 2018 |
| Investigation of patterns of self-brand personality alignment M Karampela The University of Edinburgh, 2015 | 2 | 2015 |
| Investigating brand personality perceptions and preferences: The influence of values M Karampela, A Tregear Academy of Marketing Annual Conference 2013, 0314, 2013 | 2 | 2013 |
| Crafting Growth: Exploring the Emerging Potential & Challenges for Scotland's Craft Beer Sector J Wilson, M Karampela, M Danson, S Dodd University of Strathclyde, 2018 | 1 | 2018 |
| The craft beer sector: challenges and potentialities J Wilson, M Karampela European Marketing Academy Conference 2018, 2018 | 1 | 2018 |
| Exploring the UK Microbrewing Industry: Factors Facilitating and Hindering Micro-firms’ Growth and Internationalisation Efforts M Karampela, N Waehning Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 1 | 2017 |
| When opposites attract: incorporating trait complementarity into the measurement of self-brand personality alignment M Karampela, A Tregear, J Ansell Association for Consumer Research Conference (ACR 2014), 2014 | 1 | 2014 |
| The alignment of self and brand personality traits: an exploratory analysis M Karampela, A Tregear Academy of Marketing Annual Conference 2014, 2014 | 1 | 2014 |
| Factors shaping consumer views of global brand activists EL Tsougkou, M Karampela Global Brand Conference 2024: GBC 2024, 2024 | | 2024 |
| Drivers of consumer attitudes towards global brand activists: a mediated approach EL Tsougkou, M Karampela American Marketing Association Global Marketing SIG Conference, 2022 | | 2022 |
| Larger screen, inaccurate perceptions: investigating visual framing effects on online shoppers' product-size estimation S Chung, M Karampela Association for Consumer Research, 2021 | | 2021 |
