Diogo Hildebrand
Diogo Hildebrand
Baruch College, CUNY
Verified email at
Cited by
Cited by
Corporate social responsibility: a corporate marketing perspective
D Hildebrand, S Sen, CB Bhattacharya
European journal of marketing 45 (9/10), 1353-1364, 2011
Consumer responses to corporate social responsibility (CSR) contribution type
D Hildebrand, Y DeMotta, S Sen, A Valenzuela
Journal of Consumer Research 44 (4), 738-758, 2017
Consumer-company identification: development and validation of a scale
DFN Hildebrand, DVDH Fernandes, AR Veloso, LA Slongo
BAR-Brazilian Administration Review 7, 276-293, 2010
Marketing e o mercado infantil
AR Veloso, DFN Hildebrand, MC Campomar
Online shopping cart abandonment: A consumer mindset perspective
D Rubin, C Martins, V Ilyuk, D Hildebrand
Journal of Consumer Marketing 37 (5), 487-499, 2020
Thinking skills don’t protect service workers from replacement by Artificial Intelligence
D Vorobeva, Y El Fassi, D Costa Pinto, D Hildebrand, MM Herter, ...
Journal of Service Research 25 (4), 601-613, 2022
Culturally contingent cravings: How holistic thinking influences consumer responses to food appeals
D Hildebrand, RD Harding, R Hadi
Journal of Consumer Psychology 29 (1), 39-59, 2019
A criança no varejo de baixa renda
AR Veloso, DFN Hildebrand, PRC Daré, MC Campomar
RAE eletrônica 7, 2008
In-group and out-group influences on the consumption behavior of minority groups: The case of gay men
D Hildebrand, Y DeMotta, S Sen, K Kongsompong
Journal of Public Policy & Marketing 32 (1_suppl), 70-78, 2013
Using eye-tracking to understand the impact of multitasking on memory for banner ads: the role of attention to the ad
IA Guitart, G Hervet, D Hildebrand
International Journal of Advertising 38 (1), 154-170, 2019
Visual representation of the buying act by children of high-income families.
A Rodriguez Veloso, D Fajardo Nunes Hildebrand
Brazilian Business Review (English Edition) 10 (3), 2013
Is salesperson attractiveness a boon or a bane? The moderating role of perceived labor cost‐to‐price ratio in retail bargaining
A Wongkitrungrueng, D Hildebrand, S Sen, K Nuttavuthisit
Journal of Consumer Psychology 30 (3), 447-465, 2020
Flavor Fatigue: Cognitive Depletion Influences Consumer Enjoyment of Complex Flavors
D Hildebrand, D Rubin, R Hadi, T Kramer
Journal of Consumer Psychology, 2020
The impact of acquisition mode on expected speed of product mastery and subsequent consumer behavior
R Dustin Harding, D Hildebrand, T Kramer, JD Lasaleta
Journal of Consumer Research 46 (1), 140-158, 2019
Dressed to impress: The effect of victim attire on helping behavior
SW Carvalho, D Hildebrand, S Sen
Journal of the Association for Consumer Research 4 (4), 376-386, 2019
Does multitasking change how we think? The impact of specialized depletion from concurrent task performance on subsequent behavior
D Rubin, D Hildebrand, LF Malloy‐Diniz
Psychology & Marketing 39 (6), 1244-1256, 2022
How communications that portray unhealthy food consumption reduce food intake among dieters
MM Birau, D Hildebrand, COC Werle
Journal of Public Policy & Marketing 41 (2), 162-176, 2022
Coleta de desenhos com crianças como ferramenta de pesquisa de marketing
AR Veloso, DFN Hildebrand, CA Albuquerque
Anais, 2013
Factors that influence the use of birth control by Brazilian adolescents
DFN Hildebrand, AR Veloso
Brazilian Business Review 9 (Special Ed), 120-153, 2012
Globalization according to German and Brazilian students: A comparative study
DFN Hildebrand, GM Umeda
Brazilian Business Review 2 (2), 138-154, 2005
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