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Andrea Luangrath
Andrea Luangrath
Associate Professor of Marketing, University of Iowa
Verified email at uiowa.edu - Homepage
Title
Cited by
Cited by
Year
In search of a surrogate for touch: The effect of haptic imagery on perceived ownership
J Peck, VA Barger, A Webb
Journal of Consumer Psychology 23 (2), 189-196, 2013
3912013
Textual paralanguage and its implications for marketing communications
AW Luangrath, J Peck, VA Barger
Journal of Consumer Psychology 27 (1), 98-107, 2017
2542017
Caring for the commons: Using psychological ownership to enhance stewardship behavior for public goods
J Peck, CP Kirk, AW Luangrath, SB Shu
Journal of Marketing 85 (2), 33-49, 2021
1882021
Observing product touch: The vicarious haptic effect in digital marketing and virtual reality
AW Luangrath, J Peck, W Hedgcock, Y Xu
Journal of Marketing Research 59 (2), 306-326, 2022
1412022
Individual differences in interpersonal touch: On the development, validation, and use of the “comfort with interpersonal touch”(CIT) scale
A Webb, J Peck
Journal of Consumer Psychology 25 (1), 60-77, 2015
932015
A review and future avenues for psychological ownership in consumer research
J Peck, AW Luangrath
Consumer psychology review 6 (1), 52-74, 2023
482023
Looking ahead: Future research in psychological ownership
J Peck, AW Luangrath
Psychological ownership and consumer behavior, 239-258, 2018
412018
Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator
AW Luangrath, J Peck, A Gustafsson
Journal of Consumer Research, 2020
392020
Paralanguage classifier (PARA): An algorithm for automatic coding of paralinguistic nonverbal parts of speech in text
AW Luangrath, Y Xu, T Wang
Journal of Marketing Research 60 (2), 388-408, 2023
282023
Wisdom from Words: Marketing Insights from Text
J Berger, G Packard, R Boghrati, M Hsu, A Humphreys, A Luangrath, ...
Marketing Letters 33 (2), 1-13, 2022
25*2022
A review of touch research in consumer psychology
A Krishna, AW Luangrath, J Peck
Journal of Consumer Psychology 34 (2), 359-381, 2024
72024
Counterfactual thinking and facial expressions among Olympic medalists: A conceptual replication of Medvec, Madey, and Gilovich’s (1995) findings.
WM Hedgcock, AW Luangrath, R Webster
Journal of Experimental Psychology: General 150 (6), e13, 2021
42021
Where consumer behavior meets language: Applying linguistic methods to consumer research
A Kronrod, G Packard, SG Moore, J Berger, J Inman, R Meyer, LJ Shrum, ...
NA–Advances in consumer research 48, 1247, 2020
22020
Make your tweety bird tweet: Use of textual paralanguage in brand and spokescharacter online communications
A Luangrath, J Peck, V Barger
ACR North American Advances, 2017
22017
Textual Paralanguage and its Implications for Marketing Communications
A Webb Luangrath, J Peck, VA Barger
arXiv e-prints, arXiv: 1605.06799, 2016
12016
Individual Differences in Comfort with Interpersonal Touch and the Effects of Nonverbal Social Influence in Consumer Contexts
AW Luangrath
The University of Wisconsin-Madison, 2016
12016
Great, Umm,* Eyeroll*: Textual Paralanguage and Its Implications for Brand Communications
A Webb, J Peck, V Barger
ACR North American Advances, 2015
12015
That's Not What I Feel: the Effect of Haptic Imagery and Haptic Interference on Psychological Ownership and Valuation
J Peck, V Barger, A Webb
ACR North American Advances, 2011
12011
For many Olympic medalists, silver stings more than bronze
AW Luangrath, WM Hedgcock
The Conversation, 2024
2024
Marketing insights from text analysis (June, 10.1007/s11002-022-09635-6, 2022)
J Berger, G Packard, R Boghrati, M Hsu, A Humphreys, A Luangrath, ...
Marketing letters 33 (3), 379-379, 2022
2022
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