Abhijit Roy

Cited by

	All	Since 2019
Citations	2227	1030
h-index	23	18
i10-index	38	29

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Geraldine Rosa HendersonProfessor, Marketing, Loyola University ChicagoVerified email at luc.edu
Nakeisha S. FergusonAssistant Professor, University of St. ThomasVerified email at stthomas.edu
Catherine DemangeotIESEG School of Management (LEM-CNRS)Verified email at ieseg.fr
Eva KipnisProfessor in Marketing, University of BradfordVerified email at bradford.ac.uk
Chris PulligBaylor UniversityVerified email at baylor.edu
Professor Amanda BroderickVice-Chancellor & President, University of East LondonVerified email at uel.ac.uk
Natalie Ross AdkinsAssociate Professor of Marketing, Drake UniversityVerified email at drake.edu
Rene Dentiste MuellerProfessor of Marketing, College of Charleston, University of Charleston, SCVerified email at cofc.edu
James M. MandibergHunter College CUNY and Graduate Center, CUNYVerified email at hunter.cuny.edu
Mousumi RoyIndependent ScholarVerified email at uconn.edu
Guillaume D. JohnsonCNRS - Université Paris-DauphineVerified email at dauphine.fr
Irene GollAssociate Professor, University of ScrantonVerified email at scranton.edu
Pallab PaulUniversity of DenverVerified email at du.edu
Sandra K. Smith (Gooding/Speck)Idaho State UniversityVerified email at isu.edu
Thomas ReimerProfessor in Consumer Behavior, University of Southern DenmarkVerified email at sam.sdu.dk
Melanie Florence BoninsegniIpag Business School ParisVerified email at ipag.fr
Jean-Paul de Cros Peronard, MSc, PhDAssociate Professor, Aarhus UniversityVerified email at btech.au.dk
David Crockett, Professor of Marketing...University of Illinois at ChicagoVerified email at uic.edu
Jeff Jianfeng WangMonash UniversityVerified email at monash.edu
Laurel AndersonArizona State UniversityVerified email at asu.edu

Abhijit Roy

Associate Professor & Chair, Department of Marketing, Howard University

Verified email at howard.edu - Homepage

Marketing and Society Associations Cultural Marketing Marketing History Humanitarian Engineering


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Debating the issues: A tool for augmenting critical thinking skills of marketing students A Roy, B Macchiette Journal of Marketing Education 27 (3), 264-276, 2005	222	2005
A search for specific and common susceptibility loci for schizophrenia and bipolar disorder: a linkage study in 13 target chromosomes M Maziade, MA Roy, E Rouillard, L Bissonnette, JP Fournier, A Roy, ... Molecular psychiatry 6 (6), 684-693, 2001	140	2001
The impact of cultural values on marketing ethical norms: A study in India and the United States P Paul, A Roy, K Mukhopadhyay Journal of International Marketing 14 (4), 28-56, 2006	135	2006
Stealth marketing as a strategy A Roy, SP Chattopadhyay Business Horizons 53 (1), 69-79, 2010	134	2010
Predictors of various facets of sustainability of nations: The role of cultural and economic factors A Roy, I Goll International Business Review 23 (5), 849-861, 2014	119	2014
The interrelationships between television viewing, values and perceived well-being: A global perspective SK Smith Speck, A Roy Journal of International Business Studies 39, 1197-1219, 2008	102	2008
Sensitive groups and social issues: are you marketing correct? B Macchiette, A Roy Journal of Consumer marketing 11 (4), 55-64, 1994	100	1994
In your face: How American marketing excess fuels anti-Americanism J Johansson FT Press, 2004	89	2004
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being E Kipnis, AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, ... Journal of Business Research 66 (8), 1186-1194, 2013	78	2013
Affinity marketing: What is it and how does it work? B Macchiette, A Roy Journal of Product and Brand Management 2 (1), 55-67, 1993	77	1993
Toward intercultural competency in multicultural marketplaces C Demangeot, NR Adkins, RD Mueller, GR Henderson, NS Ferguson, ... Journal of Public Policy & Marketing 32 (1_suppl), 156-164, 2013	74	2013
E-mail and mixed mode database surveys revisited: Exploratory analyses of factors affecting response rates A Roy, P Berger Journal of Database Marketing & Customer Strategy Management 12, 153-171, 2005	74	2005
Consumer empowerment in multicultural marketplaces: Navigating multicultural identities to reduce consumer vulnerability AJ Broderick, C Demangeot, NR Adkins, NS Ferguson, GR Henderson, ... Journal of Research for Consumers, 2011	64	2011
Nexus of internet of things (IoT) and big data: roadmap for smart management systems (SMgS) M Roy, A Roy IEEE Engineering Management Review 47 (2), 53-65, 2019	58	2019
Immigration, culture, and ethnicity in transformative consumer research D Crockett, L Anderson, SA Bone, A Roy, JJ Wang, G Coble Journal of Public Policy & Marketing 30 (1), 47-54, 2011	56	2011
The middle class in India A Roy Association for Asian Studies 23 (1), 2018	55	2018
Predictors of social entrepreneurship success: A cross-national analysis of antecedent factors A Roy, A Brumagim, I Goll Journal of Social Entrepreneurship 5 (1), 42-59, 2014	55	2014
Omission and commission as marketplace trauma AM Bennett, SM Baker, S Cross, JP James, G Bartholomew, AE Ekpo, ... Journal of Public Policy & Marketing 35 (2), 280-291, 2016	36	2016
Risk factors for coronary disease and stroke in previously hospitalized African‐Americans with type 1 diabetes: a 6‐year follow‐up MS Roy, B Peng, A Roy Diabetic Medicine 24 (12), 1361-1368, 2007	35	2007
The Bilateral Association Between Discretionary Environmental Disclosure Quality and Economic Performance: An Asian Perspective. A Roy, SK Ghosh IUP Journal of Accounting Research & Audit Practices 10 (2), 2011	30	2011

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