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Assistant Professor Dr. Tayyab Amjad
Assistant Professor Dr. Tayyab Amjad
Faculty of Business Management, UCSI University
Verified email at ucsiuniversity.edu.my - Homepage
Title
Cited by
Cited by
Year
Entrepreneurship development and pedagogical gaps in entrepreneurial marketing education
T Amjad, SHBA Rani, SB Sa'atar
The International Journal of Management Education 18 (2), 100379, 2020
922020
The role of distribution channels and educational level towards insurance awareness among the general public
MA Waseem-Ul-Hameed, M Ali, S Nadeem, T Amjad
Int. J Sup. Chain. Mgt Vol 6 (4), 308, 2017
462017
Entrepreneurial marketing theory: current developments and future research agenda
T Amjad, SHA Rani, S Sa'atar
SEISENSE Journal of Management 3 (1), 27-46, 2020
302020
Digital entrepreneurial marketing: A bibliometric analysis reveals an inescapable need of business schools
T Amjad
The International Journal of Management Education 20 (2), 100655, 2022
262022
A new dimension of entrepreneurial marketing and key challenges: A case study from Pakistan
T Amjad, SHA Rani, S Sa'atar
SEISENSE Journal of Management 3 (1), 1-14, 2020
262020
Contemporary Challenges in Entrepreneurial Marketing: Development of a New Pedagogy Model
T Amjad
Journal of Entrepreneurship Education 23 (3), 2020
102020
A bibliometric analysis and text mining of the entrepreneurial marketing domain: emerging trends and future research directions
T Amjad, MM Dent, NN Abu Mansor
Journal of Research in Marketing and Entrepreneurship, 2023
22023
Digital Entrepreneurial Marketing to Prepare Future Entrepreneurs
T Amjad
Business Today, 2022
2022
Entrepreneurial proactiveness: The key entrepreneurial trait leads to the entrepreneurial success
T Amjad, M Hassan, C Taib, M Melan, Z Kamantasha
Proceeding of the 6th International Case Study Conference 14 - 15 September …, 2021
2021
Well-being driven: The key entrepreneurial trait leads to the entrepreneurial success
M Hassan, T Amjad, K Sharif, M Ismail, Z Kamantasha
Proceeding of the 6th International Case Study Conference 14 - 15 September …, 2021
2021
Entrepreneurial/Small Business Marketing
T Amjad
2020
Bibliometric Analysis with Pragmatic Approach: A Way to Start an Impactful Research
T Amjad
Available at SSRN 4661802, 0
Small and medium enterprise is one of the largest economic sectors globally, whereas, marketing is one of the greatest challenges faced by small and medium enterprise entrepreneurs
T AMJAD
ENTREPRENEURIAL MARKETING PRACTICES AND CHALLENGES: DEVELOPMENT OF A PEDAGOGY MODEL
T AMJAD
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