The role of Theory of planned behavior on entrepreneurial intention of Greek business students C Tsordia, D Papadimitriou MakeLearn and TIIM Joint International Conference 27–29 May 2015, Bari …, 2015 | 135 | 2015 |
The influence of sport sponsorship on brand equity and purchase behavior C Tsordia, D Papadimitriou, P Parganas Journal of Strategic Marketing 26 (1), 85-105, 2018 | 133 | 2018 |
Building a sponsor’s equity through brand personality: perceptions of fans and rivals C Tsordia, D Papadimitriou, A Apostolopoulou Sport, Business and Management: An International Journal 8 (5), 454-468, 2018 | 24 | 2018 |
Does team identification of satellite fans influence brand-related sponsorship outcomes? What we learned from Manchester United supporters in Malaysia C Tsordia, A Apostolopoulou, D Papadimitriou Journal of Strategic Marketing 32 (6), 795-813, 2024 | 15 | 2024 |
The role of affective commitment and work engagement to the performance of Greek social entrepreneurs and the moderating effect of personal values A Sotiropoulou, D Papadimitriou, C Tsordia Journal of Social Entrepreneurship, 1-28, 2022 | 4 | 2022 |
Μέτρηση της πρόθεσης για ανάπτυξη επιχειρηματικότητας των φοιτητών του 1ου και του 4ου έτους του τμήματος Διοίκησης Επιχειρήσεων του Πανεπιστημίου Πατρών Χ Τσορδιά | 2 | 2014 |
Social responsibility and challenges of sport management in the 21st century. Ecology, sustainability, cultural controversies and sharing economy in sport E Malchrowicz-Mo, J Jastrzabek, D Contiero, C Tsordia, D Rosina Olimpianos-Journal of Olympic Studies 3, 1-11, 2019 | 1 | 2019 |
Understanding how sponsorship leads to purchase behavior for the sponsor‟ s products C Tsordia, D Papadimitriou 4 th International Conference on Contemporary Marketing Issues ICCMI June 22 …, 2016 | 1 | 2016 |
From love to betrayal? When your team’s sponsor decides to also sponsor your rival C Tsordia, Y Lianopoulos, V Dalakas, ND Theodorakis International Journal of Sports Marketing and Sponsorship, 2024 | | 2024 |
LATVIAN FOOTBALL FANS ATTITUDES, INTENTIONS AND BEHAVIORS TOWARDS SPORT LICENSED PRODUCTS A Iļjins, S Luika, C Tsordia LASE JOURNAL OF SPORT SCIENCE 14 (1), 2023 | | 2023 |
MEANINGS THAT LATVIAN CONSUMERS ATTACH TO THE SPORT LICENSED PRODUCTS AND PURCHASE BEHAVIOR C Tsordia, S Luika, A Iļjins LASE Journal of Sport Science 12 (2), 24-35, 2021 | | 2021 |
Linking organizational commitment and work engagement to the performance of Greek social entrepreneurs, and the impact of their personal values A Sotiropoulou, D Papadimitriou, C Tsordia 4th International Conference of Development and Economy (I.CO.D.ECON), 01-03 …, 2020 | | 2020 |
Drivers of word of mouth for the sponsor’s brand: An empirical study on Manchester United satellite fans in Malaysia C Tsordia, D Papadimitriou, C Anagnostopoulos 8th International Conference on Contemporary Marketing Issues, Virtual …, 2020 | | 2020 |
An Exploration οf How Fans and Rivals Build Their Response in Sport Sponsorship Over Time C Tsordia, D Papadimitriou 27th EASM European Sport Management Conference, 2019 | | 2019 |
An assessment of the effect of sponsorship duration on fans of the sponsored and the rival team attitudes towards the sponsor’s brand C Tsordia, D Papadimitriou 19th Hellenic Scientific Association for Sport Management and Recreation …, 2018 | | 2018 |
The effect of sponsorship on the sponsor's brand and product sales for fans of the sponsored and the rival team C Tsordia, D Papadimitriou 19th Hellenic Scientific Association for Sport Management and Recreation …, 2018 | | 2018 |
Effects of Sponsorship Duration on Fans and Rivals Purchase Decision Process C Tsordia, D Papadimitriou 26th EASM European Sport Management Conference, 2018 | | 2018 |
Η επίδραση της χορηγίας στη συμπεριφορά των φιλάθλων της υποστηριζόμενης και της αντίπαλης ομάδας Χ Τσορδιά Πανεπιστήμιο Πατρών. Σχολή Οργάνωσης και Διοίκησης Επιχειρήσεων. Τμήμα …, 2018 | | 2018 |
The role of brand personality in building brand equity in a sport sponsorship context C Tsordia, D Papadimitriou, A Apostolopoulou 17th Conference of European Academy of Management (EURAM), 2017 | | 2017 |
Purchase behavior and attitudes towards the sponsor’s product of the rival team C Tsordia, D Papadimitriou 24th European Association for Sport Management Conference, 2016 | | 2016 |