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Thomas P Novak
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Marketing in hypermedia computer-mediated environments: Conceptual foundations
DL Hoffman, TP Novak
Journal of marketing 60 (3), 50-68, 1996
102941996
Measuring the customer experience in online environments: A structural modeling approach
TP Novak, DL Hoffman, YF Yung
Marketing science 19 (1), 22-42, 2000
52522000
Building consumer trust online
DL Hoffman, TP Novak, M Peralta
Communications of the ACM 42 (4), 80-85, 1999
39421999
Business scenarios for the Web: Opportunities and challenges
DL Hoffman, TP Novak, P CHATTERJEE
Journal of Computer-Mediated Communication 1 (3), 1995
1671*1995
ĞA New Marketing Paradigm for Electronic Commerceğ
TP Novak, DL Hoffman
The Information Society, Special Issue on Electronic Commerce, 43-54, 1996
1362*1996
Flow online: lessons learned and future prospects
DL Hoffman, TP Novak
Journal of interactive marketing 23 (1), 23-34, 2009
12632009
Bridging the racial divide on the Internet
DL Hoffman, TP Novak
Science 280 (5362), 390-391, 1998
1242*1998
The influence of goal‐directed and experiential activities on online flow experiences
TP Novak, DL Hoffman, A Duhachek
Journal of consumer psychology 13 (1-2), 3-16, 2003
11442003
Value-system segmentation: Exploring the meaning of LOV
WA Kamakura, TP Novak
Journal of consumer research 19 (1), 119-132, 1992
8301992
Modeling the clickstream: Implications for web-based advertising efforts
P Chatterjee, DL Hoffman, TP Novak
Marketing Science 22 (4), 520-541, 2003
7312003
Consumer and object experience in the internet of things: An assemblage theory approach
DL Hoffman, TP Novak
Journal of Consumer Research 44 (6), 1178-1204, 2018
7292018
Consumer power: Evolution in the digital age
LI Labrecque, J Vor Dem Esche, C Mathwick, TP Novak, CF Hofacker
Journal of interactive marketing 27 (4), 257-269, 2013
5932013
Modeling the structure of the flow experience among web users
DL Hoffman, TP Novak, YF Yung
Project 2000 working paper, 2000
585*2000
Information privacy in the marketspace: Implications for the commercial uses of anonymity on the Web
DL Hoffman, TP Novak, MA Peralta
The Information Society 15 (2), 129-139, 1999
5711999
Internet and Web use in the US
DL Hoffman, WD Kalsbeek, TP Novak
Communications of the ACM 39 (12), 36-46, 1996
507*1996
The evolution of the digital divide: How gaps in Internet access may impact electronic commerce
DL Hoffman, TP Novak, A Schlosser
Journal of computer-mediated communication 5 (3), JCMC534, 2000
4652000
Has the Internet become indispensable?
TP Novak, A Venkatesh
Communications of the ACM 47 (7), 37-42, 2004
444*2004
Combining revealed and stated preferences data
M Ben-Akiva, M Bradley, T Morikawa, J Benjamin, T Novak, H Oppewal, ...
Marketing Letters 5, 335-349, 1994
4041994
On comparing alternative segmentation schemes: the list of values (LOV) and values and life styles (VALS)
TP Novak, B MacEvoy
Journal of consumer research 17 (1), 105-109, 1990
3691990
New metrics for new media: Toward the development of web measurement standards.
TP Novak, DL Hoffman
World Wide Web J. 2 (1), 213-246, 1997
3571997
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