| Exploring consumer motivations for creating user-generated content T Daugherty, MS Eastin, L Bright Journal of interactive advertising 8 (2), 16-25, 2008 | 1518 | 2008 |
| Too much Facebook? An exploratory examination of social media fatigue LF Bright, SB Kleiser, SL Grau Computers in Human Behavior 44, 148-155, 2015 | 735 | 2015 |
| Facebook versus television: advertising value perceptions among females K Logan, LF Bright, H Gangadharbatla Journal of Research in Interactive Marketing 6 (3), 164-179, 2012 | 470 | 2012 |
| Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism JA Lee, S Sudarshan, KL Sussman, LF Bright, MS Eastin International Journal of Advertising 41 (1), 78-100, 2022 | 269 | 2022 |
| Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands LF Bright, K Logan Internet Research 28 (5), 1213-1227, 2018 | 215 | 2018 |
| Exploring social media addiction among student Millennials S Grau, S Kleiser, L Bright Qualitative Market Research: An International Journal 22 (2), 200-216, 2019 | 137 | 2019 |
| Does customization impact advertising effectiveness? An exploratory study of consumer perceptions of advertising in customized online environments LF Bright, T Daugherty Journal of Marketing Communications 18 (1), 19-37, 2012 | 130 | 2012 |
| “Unfriend me, please!”: Social media fatigue and the theory of rational choice K Logan, LF Bright, SL Grau Journal of Marketing Theory and Practice 26 (4), 357-367, 2018 | 103 | 2018 |
| The Tweet Is in Your Court: Measuring Attitude Towards Athlete Endorsements in Social Media. N Cunningham, LF Bright International Journal of Integrated Marketing Communications 4 (2), 2012 | 85 | 2012 |
| Social Media and news gathering: tapping into the millennial mindset H Gangadharbatla, LF Bright, K Logan Tarleton State University, 2014 | 83 | 2014 |
| “Should I Post or Ghost?”: Examining how privacy concerns impact social media engagement in US consumers LF Bright, HS Lim, K Logan Psychology & Marketing 38 (10), 1712-1722, 2021 | 57 | 2021 |
| Fear of missing out and consumer happiness on Instagram: A serial mediation of social media influencer-related activities JA Lee, LF Bright, MS Eastin Cyberpsychology, Behavior, and Social Networking 24 (11), 762-766, 2021 | 55 | 2021 |
| Advertising in a quantified world: a proposed model of consumer trust, attitude toward personalized advertising and outcome expectancies NH Brinson, MS Eastin, LF Bright Journal of Current Issues & Research in Advertising 40 (1), 54-72, 2019 | 41 | 2019 |
| Telehealth adoption during the COVID-19 pandemic: A social media textual and network analysis JTL Anderson, LM Bouchacourt, KL Sussman, LF Bright, GB Wilcox Digital Health 8, 20552076221090041, 2022 | 35 | 2022 |
| Social media fatigue and privacy: an exploration of antecedents to consumers’ concerns regarding the security of their personal information on social media platforms LF Bright, K Logan, HS Lim Journal of Interactive Advertising 22 (2), 125-140, 2022 | 27 | 2022 |
| Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level D Turnbull, LF Bright International Journal of Electronic Business 6 (2), 149-171, 2008 | 24 | 2008 |
| Consumer control and customization in online environments: an investigation into the psychology of consumer choice and its impact on media enjoyment, attitude and behavioral … LF Bright The University of Texas at Austin, 2008 | 22 | 2008 |
| The power of a tweet: An exploratory study measuring the female perception of celebrity endorsements on Twitter N Cunningham, L Bright 2012 AMA Educators’ Proceedings, 416-423, 2012 | 19 | 2012 |
| Digital consumer engagement: examining the impact of native advertising exposure in a social network KL Sussman, LF Bright, GB Wilcox Journal of Research in Interactive Marketing 17 (4), 544-561, 2023 | 15 | 2023 |
| Pop-up special section introduction: Advertising and COVID-19—Examining the impacts of the pandemic on agencies, consumers, and brands LF Bright, HJ Schau Journal of Advertising 50 (3), 217-220, 2021 | 14 | 2021 |
Kelty LoganAssociate Professor, University of Colorado BoulderVerified email at colorado.edu
