Maria Lichrou
Maria Lichrou
University of Limerick, Kemmy Business School
Verified email at
Cited by
Cited by
Place‐product or place narrative (s)? Perspectives in the Marketing of Tourism Destinations
M Lichrou, L O'Malley, M Patterson
Journal of Strategic Marketing 16 (1), 27-39, 2008
Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
M Lichrou, L O'malley, M Patterson
Place Branding and Public Diplomacy 6 (2), 134-144, 2010
On the marketing implications of place narratives
M Lichrou, L O’Malley, M Patterson
Journal of Marketing Management 30 (9-10), 832-856, 2014
Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage
M Moufahim, M Lichrou
Tourism Management 70, 322-332, 2019
Inclusive place branding: Critical perspectives on theory and practice
M Karavatzis, M Giovanardi, M Lichrou
Routledge, 2017
Treasured trash? A consumer perspective on small Waste Electrical and Electronic Equipment (WEEE) divestment in Ireland
K Casey, M Lichrou, C Fitzpatrick
Resources, Conservation and Recycling 145, 179-189, 2019
Handbook on place branding and marketing
A Campelo
Edward Elgar Publishing, 2017
Seeking sustainable futures in marketing and consumer research
I Davies, CJ Oates, C Tynan, M Carrigan, K Casey, T Heath, ...
European journal of marketing, 2020
Unveiling everyday reflexivity tactics in a sustainable community
K Casey, M Lichrou, L O’Malley
Journal of Macromarketing 37 (3), 227-239, 2017
Place branding and place narratives
M Lichrou, M Patterson, L O’Malley, K O’Leary
Handbook on place branding and marketing, 160-177, 2017
Making Santorini: reflecting on the past, imagining the future
M Lichrou, L O’Malley, M Patterson
Journal of Place Management and Development, 2017
Prefiguring sustainable living: An ecovillage story
K Casey, M Lichrou, L O’Malley
Journal of Marketing Management 36 (17-18), 1658-1679, 2020
Mining and tourism: Conflicts in the marketing of Milos Island as a tourism destination
M Lichrou, L O'malley
Tourism and Hospitality Planning & Development 3 (1), 35-46, 2006
The routledge companion to critical marketing
M Tadajewski, M Higgins, J Denegri-Knott, R Varman
Routledge, 2018
More than clothes hangers: cultural intermediaries in the field of fashion
PP Lonergan, M Patterson, M Lichrou
European Journal of Marketing, 2018
Cultural heritage
A Campelo, L Reynolds, A Lindgreen, M Beverland
Routledge, 2018
Changing role of women in the Irish society: an overview of the female consumer
A Sheehan, E Berkery, M Lichrou
The Irish Journal of Management 36 (3), 162-171, 2017
Critical perspectives on place marketing
M Giovanardi, M Kavaratzis, M Lichrou
The Routledge Companion to Critical Marketing, 115-134, 2018
Conclusions: Inclusive place branding–towards an integrative research agenda
M Giovanardi, M Lichrou, M Kavaratzis
Inclusive Place Branding, 172-181, 2017
From the zoo to the jungle–narrative pedagogies and enterprise education
Y Costin, SD Dodd, B Hynes, M Lichrou
Industry and Higher Education 27 (6), 421-432, 2013
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