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Maria Lichrou
Maria Lichrou
University of Limerick, Kemmy Business School
Verified email at ul.ie
Title
Cited by
Cited by
Year
Place‐product or place narrative (s)? Perspectives in the Marketing of Tourism Destinations
M Lichrou, L O'Malley, M Patterson
Journal of Strategic Marketing 16 (1), 27-39, 2008
1522008
Narratives of a tourism destination: Local particularities and their implications for place marketing and branding
M Lichrou, L O'malley, M Patterson
Place Branding and Public Diplomacy 6 (2), 134-144, 2010
1032010
On the marketing implications of place narratives
M Lichrou, L O’Malley, M Patterson
Journal of Marketing Management 30 (9-10), 832-856, 2014
622014
Pilgrimage, consumption and rituals: Spiritual authenticity in a Shia Muslim pilgrimage
M Moufahim, M Lichrou
Tourism Management 70, 322-332, 2019
612019
Inclusive place branding: Critical perspectives on theory and practice
M Karavatzis, M Giovanardi, M Lichrou
Routledge, 2017
492017
Treasured trash? A consumer perspective on small Waste Electrical and Electronic Equipment (WEEE) divestment in Ireland
K Casey, M Lichrou, C Fitzpatrick
Resources, Conservation and Recycling 145, 179-189, 2019
292019
Handbook on place branding and marketing
A Campelo
Edward Elgar Publishing, 2017
222017
Seeking sustainable futures in marketing and consumer research
I Davies, CJ Oates, C Tynan, M Carrigan, K Casey, T Heath, ...
European journal of marketing, 2020
202020
Unveiling everyday reflexivity tactics in a sustainable community
K Casey, M Lichrou, L O’Malley
Journal of Macromarketing 37 (3), 227-239, 2017
192017
Place branding and place narratives
M Lichrou, M Patterson, L O’Malley, K O’Leary
Handbook on place branding and marketing, 160-177, 2017
162017
Making Santorini: reflecting on the past, imagining the future
M Lichrou, L O’Malley, M Patterson
Journal of Place Management and Development, 2017
142017
Prefiguring sustainable living: An ecovillage story
K Casey, M Lichrou, L O’Malley
Journal of Marketing Management 36 (17-18), 1658-1679, 2020
132020
Mining and tourism: Conflicts in the marketing of Milos Island as a tourism destination
M Lichrou, L O'malley
Tourism and Hospitality Planning & Development 3 (1), 35-46, 2006
122006
The routledge companion to critical marketing
M Tadajewski, M Higgins, J Denegri-Knott, R Varman
Routledge, 2018
112018
More than clothes hangers: cultural intermediaries in the field of fashion
PP Lonergan, M Patterson, M Lichrou
European Journal of Marketing, 2018
112018
Cultural heritage
A Campelo, L Reynolds, A Lindgreen, M Beverland
Routledge, 2018
92018
Changing role of women in the Irish society: an overview of the female consumer
A Sheehan, E Berkery, M Lichrou
The Irish Journal of Management 36 (3), 162-171, 2017
82017
Critical perspectives on place marketing
M Giovanardi, M Kavaratzis, M Lichrou
The Routledge Companion to Critical Marketing, 115-134, 2018
72018
Conclusions: Inclusive place branding–towards an integrative research agenda
M Giovanardi, M Lichrou, M Kavaratzis
Inclusive Place Branding, 172-181, 2017
62017
From the zoo to the jungle–narrative pedagogies and enterprise education
Y Costin, SD Dodd, B Hynes, M Lichrou
Industry and Higher Education 27 (6), 421-432, 2013
62013
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