Nailya Ordabayeva
Nailya Ordabayeva
Associate Professor of Marketing, Carroll School of Management, Boston College
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Getting ahead of the Joneses: When equality increases conspicuous consumption among bottom-tier consumers
N Ordabayeva, P Chandon
Journal of Consumer Research 38 (1), 27-41, 2011
Supersize in one dimension, downsize in three dimensions: Effects of spatial dimensionality on size perceptions and preferences
P Chandon, N Ordabayeva
Journal of Marketing Research 46 (6), 739-753, 2009
Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society
JE Burroughs, LN Chaplin, M Pandelaere, MI Norton, N Ordabayeva, ...
Journal of Public Policy & Marketing 32 (1), 18-31, 2013
Predicting and Managing Consumers' Package Size Impressions
N Ordabayeva, P Chandon
Journal of Marketing 77 (September), 123-137, 2013
The Acuity of Vice: Attitude Ambivalence Improves Visual Sensitivity to Increasing Portion Sizes
Y Cornil, N Ordabayeva, U Kaiser, B Weber, P Chandon
Journal of Consumer Psychology 24 (2), 177-187, 2014
Moralities in Food and Health Research
S Askegaard, N Ordabayeva, P Chandon, T Cheung, Z Chytkova, Y Cornil, ...
Journal of Marketing Management 30 (17-18), 1800-1832, 2014
In the Eye of the Beholder: Visual Biases in Package and Portion Size Perceptions
N Ordabayeva, P Chandon
Appetite 103 (August), 450-457, 2016
Social Hierarchy, Social Status and Status Consumption
D Dubois, N Ordabayeva
Cambridge Handbook of Consumer Psychology Eds. Derek D. Rucker, Mike I …, 2015
Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy
N Ordabayeva, D Fernandes
Journal of Consumer Research 45 (August), 227-250, 2018
The accuracy of less: Natural bounds explain why quantity decreases are estimated more accurately than quantity increases.
P Chandon, N Ordabayeva
Journal of Experimental Psychology: General 146 (2), 250-268, 2017
Similarity Focus and Support for Redistribution
N Ordabayeva, D Fernandes
Journal of Experimental Social Psychology 72 (September), 67-74, 2017
The intrinsic benefits of status: The effects of evoking rank
A Ivanic, JC Nunes, N Ordabayeva, P Chandon, L Van Boven, ...
Advances in consumer research 36, 12-13, 2009
Mood Matching: The Importance of Fit between Moods Elicited by TV Programs and Commercials
J Lajos, N Ordabayeva, A Chattopadhyay
Working Paper, 2009/06/MKT/ISSRC, INSEAD Knowledge, 2009
The Effects of Salience of the Sound of Food on Consumption
N Ordabayeva, R Srinivasan
Appetite 138, 260-268, 2019
Judging the Size of Food Portions and Packages: Errors and Remedies
P Chandon, N Ordabayeva
Reference Module in Food Science, 2017
Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing
N Ordabayeva, P Chandon
Routledge Companion to Consumer Behavior, 65-81, 2017
Nailya Ordabayeva: Conflict towards food improves portion size estimation
N Ordabayeva
How to manage consumers’ packaging perceptions
N Ordabayeva
RSM insight 16 (4), 11-13, 2013
When Spending Hurts
N Ordabayeva, P Chandon
European Business Review, 41-43, 2012
Equality, Status, and Consumption
N Ordabayeva
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