| Getting ahead of the Joneses: When equality increases conspicuous consumption among bottom-tier consumers N Ordabayeva, P Chandon Journal of Consumer Research 38 (1), 27-41, 2011 | 398 | 2011 |
| Supersize in one dimension, downsize in three dimensions: Effects of spatial dimensionality on size perceptions and preferences P Chandon, N Ordabayeva Journal of Marketing Research 46 (6), 739-753, 2009 | 238 | 2009 |
| Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy N Ordabayeva, D Fernandes Journal of Consumer Research 45 (August), 227-250, 2018 | 178 | 2018 |
| Social Hierarchy, Social Status and Status Consumption D Dubois, N Ordabayeva Cambridge Handbook of Consumer Psychology Eds. Derek D. Rucker, Mike I …, 2015 | 115 | 2015 |
| The Impostor Syndrome from Luxury Consumption D Goor, N Ordabayeva, A Keinan, S Crener Journal of Consumer Research, 2019 | 111 | 2019 |
| Moralities in Food and Health Research S Askegaard, N Ordabayeva, P Chandon, T Cheung, Z Chytkova, Y Cornil, ... Journal of Marketing Management 30 (17-18), 1800-1832, 2014 | 93 | 2014 |
| The psychology of luxury consumption D Dubois, SJ Jung, N Ordabayeva Current Opinion in Psychology 39, 82-87, 2021 | 91 | 2021 |
| Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society JE Burroughs, LN Chaplin, M Pandelaere, MI Norton, N Ordabayeva, ... Journal of Public Policy & Marketing 32 (1), 18-31, 2013 | 91 | 2013 |
| Predicting and Managing Consumers' Package Size Impressions N Ordabayeva, P Chandon Journal of Marketing 77 (September), 123-137, 2013 | 90 | 2013 |
| The Acuity of Vice: Attitude Ambivalence Improves Visual Sensitivity to Increasing Portion Sizes Y Cornil, N Ordabayeva, U Kaiser, B Weber, P Chandon Journal of Consumer Psychology 24 (2), 177-187, 2014 | 66 | 2014 |
| In the Eye of the Beholder: Visual Biases in Package and Portion Size Perceptions N Ordabayeva, P Chandon Appetite 103 (August), 450-457, 2016 | 65 | 2016 |
| Inequality in researchers’ minds: Four guiding questions for studying subjective perceptions of economic inequality JM Jachimowicz, S Davidai, D Goya‐Tocchetto, B Szaszi, MV Day, ... Journal of Economic Surveys, 2022 | 39 | 2022 |
| Inequality in People's Minds LT Phillips, S Tepper, D Goya-Tocchetto, S Davidai, N Ordabayeva, ... PsyArXiv, 2020 | 38 | 2020 |
| What If Diamonds Did Not Last Forever? Signaling Status Achievement through Ephemeral versus Iconic Luxury Goods P Desmichel, N Ordabayeva, B Kocher Organizational Behavior and Human Decision Processes 158 (May), 49-65, 2020 | 34 | 2020 |
| Status pivoting D Goor, A Keinan, N Ordabayeva Journal of Consumer Research 47 (6), 978-1002, 2021 | 32 | 2021 |
| Similarity Focus and Support for Redistribution N Ordabayeva, D Fernandes Journal of Experimental Social Psychology 72 (September), 67-74, 2017 | 29 | 2017 |
| How political identity shapes customer satisfaction D Fernandes, N Ordabayeva, K Han, J Jung, V Mittal Journal of Marketing, 00222429211057508, 2022 | 25 | 2022 |
| The accuracy of less: Natural bounds explain why quantity decreases are estimated more accurately than quantity increases. P Chandon, N Ordabayeva Journal of Experimental Psychology: General 146 (2), 250-268, 2017 | 22 | 2017 |
| Similar but Unequal: Political Polarization in the Effects of Perceived Social Similarity on Support for Redistribution N Ordabayeva Journal of Experimental Social Psychology 84 (September), 103811, 2019 | 18 | 2019 |
| The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands N Ordabayeva, LA Cavanaugh, DW Dahl Journal of Marketing, 00222429221074704, 2022 | 17 | 2022 |
Pierre ChandonL'Oréal Chaired Professor of Marketing, INSEADAdresse e-mail validée de insead.edu
