Cham Tat-Huei
Cham Tat-Huei
Other namesTat Huei Cham, Huei Cham Tat, Huei Tat Cham
UCSI Graduate Business School, UCSI University, Malaysia
Verified email at - Homepage
Cited by
Cited by
Sample size for survey research: Review and recommendations
MA Memon, H Ting, JH Cheah, R Thurasamy, F Chuah, TH Cham
Journal of Applied Structural Equation Modeling 4 (2), 1-20, 2020
Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research
W Chin, JH Cheah, Y Liu, H Ting, XJ Lim, TH Cham
Industrial Management & Data Systems 120 (12), 2161-2209, 2020
Moderation analysis: issues and guidelines
MA Memon, JH Cheah, T Ramayah, H Ting, F Chuah, TH Cham
Journal of Applied Structural Equation Modeling 3 (1), 1-11, 2019
The Associations Between Service Quality, Corporate Image, Customer Satisfaction, and Loyalty: Evidence from the Malaysian Hotel Industry
CB Liat, S Mansori, TH Cham
Journal of Hospitality Marketing & Management 23 (3), 314-326, 2014
Medical tourism destination image and its relationship with the intention to revisit: A study of Chinese medical tourists in Malaysia
TH Cham, YM Lim, BC Sia, JH Cheah, H Ting
Journal of China Tourism Research, 1-29, 2021
Individual motivation and social media influence on student knowledge sharing and learning performance: Evidence from an emerging economy
M Hosen, S Ogbeibu, B Giridharan, TH Cham, WM Lim, J Paul
Computers & Education 172, 104262, 2021
PLS-SEM statistical programs: a review
MA Memon, T Ramayah, JH Cheah, H Ting, F Chuah, TH Cham
Journal of Applied Structural Equation Modeling 5 (1), 1-14, 2021
A comparison of five reflective–formative estimation approaches: reconsideration and recommendations for tourism research
JH Cheah, H Ting, T Ramayah, MA Memon, TH Cham, E Ciavolino
Quality & Quantity 53, 1421-1458, 2019
Preliminary Study on Consumer Attitude towards FinTech Products and Services in Malaysia
TH Cham, SC Low, CS Lim, AA Khin, RLB Ling
International Journal of Engineering & Technology 7 (2.29), 166, 2018
Antecedents of Hospital Brand Image and the Relationships with Medical Tourists' Behavioral Intention
TH Cham, YM Lim, NC Aik, AGM Tay
International Journal of Pharmaceutical and Healthcare Marketing 10 (4), 2016
The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes: A model comparison
JH Cheah, H Ting, TH Cham, MA Memon
Internet Research 29 (3), 552-577, 2019
Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation
A Koohang, JH Nord, KB Ooi, GWH Tan, M Al-Emran, ECX Aw, ...
Journal of Computer Information Systems 63 (3), 735-765, 2023
Brand image as the competitive edge for hospitals in medical tourism
TH Cham, BL Cheng, MP Low, JBC Cheok
European Business Review 33 (1), 2020
Factors influencing clothing interest and purchase intention: a study of Generation Y consumers in Malaysia
TH Cham, CKY Ng, YM Lim, BL Cheng
The International Review of Retail, Distribution and Consumer Research 28 (2 …, 2018
A Profile of the Internet Shoppers: Evidence from Nine Countries
YM Lim, TH Cham
Telematics and Informatics 32 (2), 344-354, 2015
Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment
XJ Lim, JH Cheah, TH Cham, H Ting, MA Memon
Asia Pacific Journal of Marketing and Logistics 32 (7), 1539-1563, 2020
Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants
ECX Aw, GWH Tan, TH Cham, R Raman, KB Ooi
Technological Forecasting and Social Change 180, 121711, 2022
The Influence of Corporate Social Responsibility on Brand Loyalty and The Mediating Effects of Brand Satisfaction and Perceived Quality
JP Lacap, TH Cham, XJ LIM
International Journal of Economics and Management 15 (1), 69-87, 2021
I Am too old for this! Barriers contributing to the non-adoption of mobile payment
TH Cham, JH Cheah, BL Cheng, XJ Lim
International Journal of Bank Marketing, 2022
A Study of Brand Image, Perceived Service Quality, Patient Satisfaction and Behavioral Intention among the Medical Tourists
TH Cham, YM Lim, NC Aik
Global Journal of Business and Social Science Review 2 (1), 13, 2015
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