Ana Javornik
Ana Javornik
Assistant Professor in Digital Marketing at School of Management, University of Bristol
Verified email at
Cited by
Cited by
Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour
A Javornik
Journal of Retailing and Consumer Services 30, 252-261, 2016
‘It’s an illusion, but it looks real!’Consumer affective, cognitive and behavioural responses to augmented reality applications
A Javornik
Journal of Marketing Management 32 (9-10), 987 -1011, 2016
Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands
A Javornik, A Mandelli
Journal of Database Marketing & Customer Strategy Management 19 (4), 300-310, 2012
Revealing the shopper experience of using a" magic mirror" augmented reality make-up application
A Javornik, Y Rogers, AM Moutinho, R Freeman
Conference on designing interactive systems 2016, 871-882, 2016
Classifications of augmented reality uses in marketing
A Javornik
2014 IEEE International Symposium on Mixed and Augmented Reality-Media, Art …, 2014
MagicFace: Stepping into Character through an Augmented Reality Mirror
A Javornik, Y Rogers, D Gander, A Moutinho
Proceedings of ACM SIGCHI - Human Factors in Computing Systems, Denver 2017, 2017
The mainstreaming of augmented reality: A brief history
A Javornik
Harvard Business Review (online version), 2016
Research categories in studying customer engagement
A Javornik, A Mandelli
AM2013 Academy of Marketing Conference, 2013
An experimental study on the role of augmented reality content type in an outdoor site exploration
A Javornik, E Kostopoulou, Y Rogers, A Fatah gen Schieck, ...
Behaviour & Information Technology 38 (1), 9-27, 2019
Smile (y)–and your students will smile with you? The effects of emoticons on impressions, evaluations, and behaviour in staff-to-student communication
B Marder, D Houghton, A Erz, L Harris, A Javornik
Studies in Higher Education, 1-13, 2019
VisAge: Augmented reality for heritage
SJ Julier, AF gen Schieck, P Blume, A Moutinho, P Koutsolampros, ...
Proceedings of the 5th ACM International Symposium on Pervasive Displays …, 2016
What marketers need to understand about augmented reality
A Javornik
Harvard Business Review 4 (18), 11-15, 2016
“Don't forget that others are watching, too!” The effect of conversational human voice and reply length on observers' perceptions of complaint handling in social media
A Javornik, R Filieri, R Gumann
Journal of Interactive Marketing 50, 100-119, 2020
Mirror Mirror on the Wall, Who Is Real of Them All? - The Role of Augmented Self, Expertise and Personalisation in the Experience With Augmented Reality Mirror
A Javornik, M Pizzetti
NA – Advances in Consumer Research Vol. 45, p. 423-427, 2017
Wow, I can augment myself?
A Javornik
Measuring effects of perceived augmentation and interactivity on affective …, 2015
Directions for Studying User Experience with Augmented Reality in Public
A Javornik
Augmented Reality and Virtual Reality, 199-210, 2018
A collaborative process of creating local memory though augmented reality
A Moutinho, A Javornik, K Koutsolamptos, A Rovira, P Blume, S Julier
MEDIACITY 5 International Conference: reflecting on social smart city, 2015
Wow, I can augment myself? Measuring effects of perceived augmentation and interactivity on affective, cognitive and behavioral consumer responses
A Javornik
LSF 2010 2 Lugano Sustainability Forum 2010. Competitive advantage when going sustainable
A Javornik, I van Kaldekerken
zfwu Zeitschrift für Wirtschafts-und Unternehmensethik 11 (1), 82-86, 2010
Augmented self-The effects of virtual face augmentation on consumers' self-concept
A Javornik, B Marder, M Pizzetti, L Warlop
Journal of Business Research 130, 170-187, 2021
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