| Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour A Javornik Journal of Retailing and Consumer Services 30, 252-261, 2016 | 286 | 2016 |
| ‘It’s an illusion, but it looks real!’Consumer affective, cognitive and behavioural responses to augmented reality applications A Javornik Journal of Marketing Management 32 (9-10), 987 -1011, 2016 | 141 | 2016 |
| Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands A Javornik, A Mandelli Journal of Database Marketing & Customer Strategy Management 19 (4), 300-310, 2012 | 79 | 2012 |
| Revealing the shopper experience of using a" magic mirror" augmented reality make-up application A Javornik, Y Rogers, AM Moutinho, R Freeman Conference on designing interactive systems 2016, 871-882, 2016 | 61 | 2016 |
| Classifications of augmented reality uses in marketing A Javornik 2014 IEEE International Symposium on Mixed and Augmented Reality-Media, Art …, 2014 | 31 | 2014 |
| MagicFace: Stepping into Character through an Augmented Reality Mirror A Javornik, Y Rogers, D Gander, A Moutinho Proceedings of ACM SIGCHI - Human Factors in Computing Systems, Denver 2017, 2017 | 24 | 2017 |
| The mainstreaming of augmented reality: A brief history A Javornik Harvard Business Review (online version), 2016 | 24 | 2016 |
| Research categories in studying customer engagement A Javornik, A Mandelli AM2013 Academy of Marketing Conference, 2013 | 20 | 2013 |
| An experimental study on the role of augmented reality content type in an outdoor site exploration A Javornik, E Kostopoulou, Y Rogers, A Fatah gen Schieck, ... Behaviour & Information Technology 38 (1), 9-27, 2019 | 12 | 2019 |
| Smile (y)–and your students will smile with you? The effects of emoticons on impressions, evaluations, and behaviour in staff-to-student communication B Marder, D Houghton, A Erz, L Harris, A Javornik Studies in Higher Education, 1-13, 2019 | 10 | 2019 |
| VisAge: Augmented reality for heritage SJ Julier, AF gen Schieck, P Blume, A Moutinho, P Koutsolampros, ... Proceedings of the 5th ACM International Symposium on Pervasive Displays …, 2016 | 10 | 2016 |
| What marketers need to understand about augmented reality A Javornik Harvard Business Review 4 (18), 11-15, 2016 | 10 | 2016 |
| “Don't forget that others are watching, too!” The effect of conversational human voice and reply length on observers' perceptions of complaint handling in social media A Javornik, R Filieri, R Gumann Journal of Interactive Marketing 50, 100-119, 2020 | 9 | 2020 |
| Mirror Mirror on the Wall, Who Is Real of Them All? - The Role of Augmented Self, Expertise and Personalisation in the Experience With Augmented Reality Mirror A Javornik, M Pizzetti NA – Advances in Consumer Research Vol. 45, p. 423-427, 2017 | 4 | 2017 |
| Wow, I can augment myself? A Javornik Measuring effects of perceived augmentation and interactivity on affective …, 2015 | 3 | 2015 |
| Directions for Studying User Experience with Augmented Reality in Public A Javornik Augmented Reality and Virtual Reality, 199-210, 2018 | 2 | 2018 |
| A collaborative process of creating local memory though augmented reality A Moutinho, A Javornik, K Koutsolamptos, A Rovira, P Blume, S Julier MEDIACITY 5 International Conference: reflecting on social smart city, 2015 | 1 | 2015 |
| Wow, I can augment myself? Measuring effects of perceived augmentation and interactivity on affective, cognitive and behavioral consumer responses A Javornik | 1 | 2015 |
| LSF 2010 2 Lugano Sustainability Forum 2010. Competitive advantage when going sustainable A Javornik, I van Kaldekerken zfwu Zeitschrift für Wirtschafts-und Unternehmensethik 11 (1), 82-86, 2010 | 1 | 2010 |
| Augmented self-The effects of virtual face augmentation on consumers' self-concept A Javornik, B Marder, M Pizzetti, L Warlop Journal of Business Research 130, 170-187, 2021 | | 2021 |
Yvonne RogersUniversity College LondonVerified email at ucl.ac.uk
