Penelope Muzanenhamo
Penelope Muzanenhamo
UCD College of Business
Verified email at ucd.ie
Title
Cited by
Cited by
Year
Brand Africa: we and they
P Muzanenhamo, DC Arnott
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
12016
The role of brand Africa in sustainable development: a diasporan perspective
P Muzanenhamo
University of Warwick, 2014
12014
Social Entrepreneurship and Brand Africa--How Human Capacity Can Reduce Poverty
PFRL Bento, P Muzanenhamo
Available at SSRN 2460304, 2014
12014
Brand Africa and Sustainable Development: Evidence from the field
P Muzanenhamo
Private Sector Development in West Africa Advances in African Economic …, 2014
12014
What does Africapitalism have to do with brand Africa?
P Muzanenhamo
Africapitalism, 126-143, 2019
2019
Corporate Social Irresponsibility of African Firms Across the Continent: Does Leaving the Path of Africapitalism Hurt Shareholder Value?
AGF Hoepner, Q Li, P Muzanenhamo
Available at SSRN 3245952, 2018
2018
‘This Is for You’ – Sharing and Gift-Giving Among African Consumers. Preliminary Thoughts on African Consumers
P Muzanenhamo
https://ssrn.com/abstract=3053016, 2017
2017
'Brand Africa': Extending Corporate Branding Theory to Continents
P Muzanenhamo, DC Arnott
Academy of Marketing 2013, 2013
2013
'Brand Africa' as the People: Implications for Place Branding
P Muzanenhamo, DC Arnott
Academy of Marketing 2013, 2013
2013
'BRAND AFRICA' – The branding of places (Case Study)
P Muzanenhamo
Warwick Business School, University of Warwick, UK, 2012
2012
The Role of the African as a ‘brand builder’: Contribution to Africa’s sustainable development and international competitiveness
P Muzanenhamo, F Lisk
The International Symposium on Cultural Diplomacy in Africa, 2012
2012
Brand Africa and Sustainable Development: A Critical Assessment of the Role of Human Capital
P Muzanenhamo
2012
Social Construction of Meanings: Advancing the Notion of Africa as a Continental Brand
P Muzanenhamo, T Abimbola
Academy of Marketing 2011, 2011
2011
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Articles 1–13