Ilaria Dalla Pozza
Ilaria Dalla Pozza
Professor of Marketing, IPAG Business School
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Revisiting the satisfaction–loyalty relationship: empirical generalizations and directions for future research
V Kumar, I Dalla Pozza, J Ganesh
Journal of retailing 89 (3), 246-262, 2013
Customer engagement in service
V Kumar, B Rajan, S Gupta, I Dalla Pozza
Journal of the Academy of Marketing Science 47 (1), 138-160, 2019
Reversing the logic: The path to profitability through relationship marketing
V Kumar, I Dalla Pozza, JA Petersen, D Shah
Journal of Interactive Marketing 23 (2), 147-156, 2009
Multichannel management gets “social”
I Dalla Pozza
European Journal of Marketing, 2014
Implementation effects in the relationship between CRM and its performance
I Dalla Pozza, O Goetz, JM Sahut
Journal of Business Research 89, 391-403, 2018
Managing multichannel strategies in the service sector: the example of the French insurance industry
I Dalla Pozza, L Texier
Journal of Applied Business Research (JABR) 30 (3), 863-868, 2014
An integrated strategy for launching a new product in the biotech industry
G Azzone, I Dalla Pozza
Management Decision, 2003
Generation Y multichannel behaviour for complex services: the need for human contact embodied through a distance relationship
I Dalla Pozza, S Heitz-Spahn, L Texier
Journal of Strategic Marketing 25 (3), 226-239, 2017
Customer experiences as drivers of customer satisfaction
I Dalla Pozza
Gestion 2000 31 (3), 115-138, 2014
Introducing a marketing-based perspective in alliance formation
I Dalla Pozza
Journal of Competitive Intelligence and Management 3 (1), 2005
Vers un nouveau concept de proximité dans la relation conseiller-client: le cas de la banque et de l’assurance
I Dalla Pozza, L Texier
Gestion 2000 34 (1), 141-156, 2017
Introducing a Relationship Marketing perspective in the measurement of Online Community sucess
N Jouini, I Dalla Pozza
Ipag. Fr, 2014
Multichannel segmentation in the after-sales stage in the insurance industry
I Dalla Pozza, A Brochado, L Texier, D Najar
International Journal of Bank Marketing, 2018
Digitalisation, le nouveau chantier de l'assurance
I Dalla Pozza, L Texier
IPAG Economics and Management Letters 14, 2014
La multicanalité et son impact sur le territoire: L’exemple de l’assurance en France
I Dalla Pozza, L Texier
Department of Research, Ipag Business School Working Papers, 2014
The antecedents of customer lifetime duration and discounted expected transactions: Discrete-time based transaction data analysis
C Wang, I Dalla Pozza
Department of Research, Ipag Business School Working Papers, 2014
Tweeting for Service: Twitter as a Communication Channel for Customer Service
I Dalla Pozza, NT Wood, JN Burkhalter
Maximizing Commerce and Marketing Strategies through Micro-Blogging, 111-129, 2015
Value Destruction in Multichannel Services: An Abstract
I Dalla Pozza, J Robson, J Farquhar
Academy of Marketing Science Annual Conference, 281-282, 2019
Value destruction in omnichannel services
J Farquhar, J Robson, I dalla Pozza
Academy of Marketing Science Conference, 2019
Creating Customer Value through Multichannel Service Delivery: A Study of the French Insurance Market: An Abstract
ID Pozza, L Texier, J Robson
Academy of Marketing Science World Marketing Congress, 443-444, 2018
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