Dr. Palto Datta
Dr. Palto Datta
Centre for Business & Economic Research (CBER)
Verified email at cberuk.com - Homepage
TitleCited byYear
Viral marketing: new form of word of mouth through internet
PR Datta, DN Chowdhury, BR Chakaraborty
BUSINESS REVIEW (CAMBRIDGE) 3 (2), 69-75, 2005
1422005
The determinants of brand loyalty
PR Datta
Journal of American Academy of Business, Cambridge 3 (1-2), 138-138, 2003
1322003
An Examination into customer relationship marketing and customer retention in grocery food retailing in Bangladesh: Proposed research Agenda
PR Datta
International Trade and Academic Research Conference, 2010
112010
Relationship marketing and its effects on customer retention
PR Datta, T Cuong, HT Nguyen, H Nguyen
TCL Conference Proceedings… Apr, 2007
82007
A conceptual framework of customer retention strategy (CRS)
PR Datta
The Business & Management Review 2 (2), 139, 2012
42012
Ralationship Marketing: Various School of Thoughts and Future Research Agenda
PR Datta, O Omar, G Dixon
Presented at the International Conference on Corporate Governance & Business …, 2011
32011
Relationship marketing: Towards a definition
PR Datta, A Bairagee
The Business & Management Review 2 (2), 174, 2012
22012
Determinants of Grocery Store Loyalty of Consumers in Bangladesh
PR Datta, BR Chakraborty
Journal of Business & Retail Management Research 4 (1), 13-26, 2009
22009
An investigation into the relationship between customer relationship marketing and customer retention: superstore retailing context in Bangladesh
P Datta, P Fraser, M Lebcir
Journal of Business and Retail Management Research 13 (2), 20-35, 2018
12018
Innovation and business dynamism: An evolutionary perspective
PR Datta, PR Banerjee
The Business & Management Review 2 (1), 245, 2012
12012
Corporate Governance Practices in the Banking and Finance Sector: Perspectives from Bangladesh
MN Hossain, RMK Alam, P Datta, MT Jones
Journal of Business and Retail management Research 13 (1), 269-280, 2018
2018
Investment in Research can channel GDP to healthy growth
DPR Datta
http://www.observerbd.com/details.php?id=158749, 2018
2018
Being published in reputable academic and scientific journals: Key criteria for acceptance
P Datta, MT Jones
International Journal of Higher Education Management 5 (1), 49-63, 2018
2018
Higher Education should aspire to be BD`s dynamic
DPR Datta, MT Jones
The Daily Observer, 2018
2018
Private higher education sector should be Bangladesh’s dynamo
DPR Datta, MT Jones
Daily Independent, Bangladesh, 2018
2018
10. Entrepreneurship education, an approach to foster innovation
DPR Datta, MT Jones
The Daily Observer, Bangladesh, 2018
2018
What drives shoppers to shop at superstores in Dhaka?
DPR Datta
The Daily Asian Age, 2018
2018
Private sector should be a catalyst in Higher Education
DPR Datta, MT Jones
The Daily Bangladesh Observer, Bangladesh, 2018
2018
Relationship Marketing and Customer Retention in Bangladesh’s Food Retailing Sector
PR Datta
2018
Are Bangladeshi Consumers Swiming Dancers?
PR Datta
The Bangladesh Today, 2018
2018
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