| Investigating new product diffusion across products and countries D Talukdar, K Sudhir, A Ainslie Marketing Science 21 (1), 97-114, 2002 | 477 | 2002 |
| Structural analysis of manufacturer pricing in the presence of a strategic retailer K Sudhir Marketing Science 20 (3), 244-264, 2001 | 442 | 2001 |
| Competitive pricing behavior in the auto market: A structural analysis K Sudhir Marketing Science 20 (1), 42-60, 2001 | 369 | 2001 |
| Do bonuses enhance sales productivity? A dynamic structural analysis of bonus-based compensation plans DJ Chung, T Steenburgh, K Sudhir Marketing Science 33 (2), 165-187, 2014 | 258 | 2014 |
| Does store brand patronage improve store patronage? K Sudhir, D Talukdar Review of industrial organization 24, 143-160, 2004 | 253 | 2004 |
| A customer management dilemma: When is it profitable to reward one's own customers? J Shin, K Sudhir Marketing Science 29 (4), 671-689, 2010 | 250 | 2010 |
| Structural analysis of competitive behavior: New empirical industrial organization methods in marketing V Kadiyali, K Sudhir, VR Rao International Journal of Research in Marketing 18 (1-2), 161-186, 2001 | 244 | 2001 |
| Forecasting marketing-mix responsiveness for new products YJ Luan, K Sudhir Journal of Marketing Research 47 (3), 444-457, 2010 | 234 | 2010 |
| Do private labels increase retailer bargaining power? S Meza, K Sudhir Quantitative Marketing and Economics 8 (3), 333-363, 2010 | 223 | 2010 |
| The temporal and spatial dimensions of price search: Insights from matching household survey and purchase data DK Gauri, K Sudhir, D Talukdar Journal of marketing research 45 (2), 226-240, 2008 | 195 | 2008 |
| Do slotting allowances enhance efficiency or hinder competition? K Sudhir, VR Rao Journal of Marketing Research 43 (2), 137-155, 2006 | 180* | 2006 |
| Optimal marketing strategies for a customer data intermediary J Pancras, K Sudhir Journal of Marketing research 44 (4), 560-578, 2007 | 139 | 2007 |
| Bounded rationality in pricing under state-dependent demand: Do firms look ahead, and if so, how far? H Che, K Sudhir, PB Seetharaman Journal of Marketing Research 44 (3), 434-449, 2007 | 139* | 2007 |
| When to “fire” customers: Customer cost-based pricing J Shin, K Sudhir, DH Yoon Management Science 58 (5), 932-947, 2012 | 118 | 2012 |
| Do sympathy biases induce charitable giving? The effects of advertising content K Sudhir, S Roy, M Cherian Marketing Science 35 (6), 849-869, 2016 | 111 | 2016 |
| Empirical models of manufacturer-retailer interaction: A review and agenda for future research KL Ailawadi, ET Bradlow, M Draganska, V Nijs, RP Rooderkerk, K Sudhir, ... Marketing Letters 21, 273-285, 2010 | 98 | 2010 |
| Attribute sentiment scoring with online text reviews: Accounting for language structure and missing attributes I Chakraborty, M Kim, K Sudhir Journal of Marketing Research 59 (3), 600-622, 2022 | 88* | 2022 |
| Do store brands aid store loyalty? S Seenivasan, K Sudhir, D Talukdar Management Science 62 (3), 802-816, 2016 | 87 | 2016 |
| Structural applications of the discrete choice model JP Dubé, P Chintagunta, A Petrin, B Bronnenberg, R Goettler, ... Marketing letters 13, 207-220, 2002 | 86 | 2002 |
| Privacy rights and data security: GDPR and personal data markets TT Ke, K Sudhir Management Science 69 (8), 4389-4412, 2023 | 82 | 2023 |
