| Individualistic orientation and consumer susceptibility to interpersonal influence M Mourali, M Laroche, F Pons Journal of services marketing 19 (3), 164-173, 2005 | 354 | 2005 |
| Values and adoption of innovations: a cross‐cultural study N Daghfous, JV Petrof, F Pons Journal of Consumer Marketing 16 (4), 314-331, 1999 | 351 | 1999 |
| A model of consumer response to two retail sales promotion techniques M Laroche, F Pons, N Zgolli, MC Cervellon, C Kim Journal of Business research 56 (7), 513-522, 2003 | 305 | 2003 |
| Antecedents of consumer relative preference for interpersonal information sources in pre‐purchase search M Mourali, M Laroche, F Pons Journal of Consumer Behaviour: An International Research Review 4 (5), 307-318, 2005 | 252 | 2005 |
| Product recall crisis management: the impact on manufacturer's image, consumer loyalty and purchase intention N Souiden, F Pons Journal of Product & Brand Management 18 (2), 106-114, 2009 | 234 | 2009 |
| Acculturation and consumption: Textures of cultural adaptation M Cleveland, M Laroche, F Pons, R Kastoun International Journal of intercultural relations 33 (3), 196-212, 2009 | 233 | 2009 |
| A cross-cultural analysis of consumers’ conspicuous consumption of branded fashion accessories N Souiden, B M’Saad, F Pons Journal of international consumer marketing 23 (5), 329-343, 2011 | 230 | 2011 |
| Culture and personal values: How they influence perceived service quality R Ladhari, F Pons, G Bressolles, M Zins Journal of Business Research 64 (9), 951-957, 2011 | 228 | 2011 |
| A model of advertising standardization in multinational corporations M Laroche, VH Kirpalani, F Pons, L Zhou Journal of International Business Studies 32, 249-266, 2001 | 222 | 2001 |
| 10 years of service quality measurement: reviewing the use of the SERVQUAL instrument S Nyeck, M Morales, R Ladhari, F Pons Journal of Economics, Finance and Administrative Science 7 (13), 101-107, 2002 | 207 | 2002 |
| Consumer orientation toward sporting events: Scale development and validation F Pons, M Mourali, S Nyeck Journal of Service Research 8 (3), 276-287, 2006 | 202 | 2006 |
| Toronto Maple Leafs vs Football Club Barcelona: How two legendary sports teams built their brand equity A Richelieu, F Pons International Journal of Sports Marketing and Sponsorship 7 (3), 79-98, 2006 | 184 | 2006 |
| Consumer reactions to crowded retail settings: Cross‐cultural differences between North America and the Middle East F Pons, M Laroche, M Mourali Psychology & Marketing 23 (7), 555-572, 2006 | 182 | 2006 |
| A cross-cultural study of the persuasive effect of fear appeal messages in cigarette advertising: China and Canada M Laroche, R Toffoli, Q Zhang, F Pons International Journal of advertising 20 (3), 297-317, 2001 | 169 | 2001 |
| Cross-cultural differences in crowd assessment F Pons, M Laroche Journal of business research 60 (3), 269-276, 2007 | 133 | 2007 |
| Ethical attitudes of accounting practitioners: are rank and ethical attitudes related? SJ Conroy, TLN Emerson, F Pons Journal of Business Ethics 91, 183-194, 2010 | 106 | 2010 |
| Marketing high‐tech products in emerging markets: the differential impacts of country image and country‐of‐origin's image N Souiden, F Pons, ME Mayrand Journal of Product & Brand Management 20 (5), 356-367, 2011 | 95 | 2011 |
| The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams M Giroux, F Pons, L Maltese International Journal of Sports Marketing and Sponsorship 18 (2), 180-195, 2017 | 86 | 2017 |
| Consumers use of price promotions: a model and its potential moderators M Laroche, F Pons, N Zgolli, C Kim Journal of Retailing and Consumer Services 8 (5), 251-260, 2001 | 82 | 2001 |
| Role of Sporting Events as Ethnoculture's Emblems: Impact of Acculturation and Ethnic Identity on Consumers' Orientation Toward Sporting Events. F Pons, M Laroche, S Nyeck, S Perreault Sport Marketing Quarterly 10 (4), 2001 | 79 | 2001 |
Mehdi MouraliUniversity of CalgaryVerified email at haskayne.ucalgary.ca
